Core Viewpoint - The "Double 11" shopping festival has been extended this year, with major e-commerce platforms launching promotions earlier than in previous years, aiming to enhance consumer experience and meet evolving shopping preferences [1][2][3]. Group 1: E-commerce Platforms' Strategies - Suning.com has announced that its "Double 11" promotions will start early, coinciding with the National Day holiday, and will last for 44 days, beginning from September 30 [1]. - Douyin e-commerce has also advanced its "Double 11" activities, creating a 57-day promotional period that combines the Mid-Autumn Festival and "Double 11" events, ending on November 11 [2]. - JD.com will kick off its "Double 11" sales on October 9 at 8 PM, extending the promotional period to 37 days, allowing consumers to enjoy the lowest prices right after the National Day holiday [2]. Group 2: Consumer Behavior Trends - Consumers are shifting from a focus on low prices to a more rational consumption approach, emphasizing quality-price ratios and seeking convenient and reliable shopping experiences [3]. - The competition during this year's "Double 11" is expected to transition from price wars to a focus on "experience + efficiency," prompting e-commerce platforms to better understand user needs and shift from "traffic frenzy" to "value cultivation" [3].