新华财经上海10月7日电（记者高少华）"双11"大促周期再度被拉长。和往年相比，一些电商平台近期 已纷纷发力"双11"大促。 今年国庆中秋假期前夕，苏宁易购已宣布"双11"大促全面提前至国庆档，并于9月30日零点起正式开启 家电普惠日，全程长达44天。苏宁易购集团副总裁陆耀表示，将依托"国庆抢跑+双11延续"的优惠节 奏，整合全渠道供应链、深化场景体验创新，让消费者尽早享受实惠。 据介绍，今年"双11"期间，苏宁易购将携手品牌工厂共同启动家电"超级补"计划，基于刚需、升级、家 装三类场景需求，打造"刚需必选""新智严选""家装优选"三类产品矩阵，满足用户多层级消费需求。在 业内人士看来，苏宁易购将国庆黄金周、"双11"两大消费节点无缝衔接，让消费者能够根据自身时间安 排与实际需求，从容地选择最合适的购买时机，在更充裕的周期内完成家电选购与家装规划。 而在此之前，抖音电商"双11"开启时间也再次提前。9月中旬，结合中秋大促营销节点，抖音电商策划 了"抖音商城中秋&双11活动"，整体活动时长57天，至11月11日24:00结束。对比往年，抖音电商今年 的"双11-中秋期"相当于往年的"双11抢先购"活动，但比往年 ...

品牌营销的核心，从来不是找到流量密码，而是建立价值连 接。当算法的魔力褪去，当爆款的神话降温，那些真正沉淀下 来的品牌，都有一个共同特质：它们不追逐转瞬即逝的浪潮， 而是成为浪潮本身。 作者： 杰出品牌营销年会 封图：图片资料室 2025年，品牌正经历一场深刻的祛魅与重建。 当全网最低价的喧嚣逐渐平息，情绪价值、文化共鸣成为品牌传播的高频词；当短视频爆款的生命周期被压缩至 48小时，那些扎根用户心智的品牌， 却在悄悄收割市场份额。这种反差背后，是品牌经济对流量经济的系统性超越——2025年，品牌营销正式迈入价值深耕时代。 如今的消费者正以消费选择为标尺：对于仅靠流量堆砌的溢价，他们明确说不；但面对与自身价值观同频的品牌，却甘愿为这份情感认同支付更高成 本。这恰恰是当下营销逻辑正在发生的底层重塑。 品牌经济的风险防火墙与机会增长极 从流量向价值转型虽非易事，却是破局关键。当前行业存在不少认知误区：部分品牌陷入伪价值营销，把国潮、情怀当流量噱头，产品与传播理念脱 节，比如某网红茶饮推出非遗包装，却因质量问题遭大量投诉，反而消耗品牌信誉；还有企业受短期业绩压力影响，放弃长期品牌建设，退回低价引流 老路，陷入低价 - ...

Core Viewpoint - The taekwondo industry in China is undergoing a transformative "coexistence competition" phase, facing challenges in survival and transformation due to changing consumer demands and market dynamics [4][38]. Historical Context - Taekwondo's rise in China was facilitated by its systematic training and competition structure, as well as its cultural appeal, making it suitable for global dissemination [7]. - The sport gained significant popularity after being included as a demonstration event in the 1988 Seoul Olympics and later as an official event in the 2000 Sydney Olympics, where Chinese athlete Chen Zhong won a gold medal [8][9]. - The period from 2000 to 2016 marked a "golden era" for taekwondo in China, with consistent Olympic success boosting public interest [12]. Current Challenges - The decline in public interest is attributed to the Chinese taekwondo team's failure to secure gold medals in recent Olympics, alongside the rise of competing combat sports like sanda and boxing [18]. - Educational reforms have shifted student focus away from extracurricular sports, leading to a decrease in taekwondo participation among school-aged children [19][20]. - The classification of taekwondo as a "new emerging sport" in the 2022 curriculum standards reflects its diminishing status in public perception [20][22]. Market Dynamics - Data indicates a demographic shift in taekwondo participants, with the proportion of young children increasing to nearly 70% due to academic pressures on older students [23]. - The closure of numerous taekwondo institutions, particularly in regions like Henan, highlights the industry's struggles with operational sustainability [24][23]. Future Directions - The industry is urged to pivot from rapid expansion to a focus on value creation and quality service, emphasizing cash flow management and tailored educational offerings [29][30]. - Successful taekwondo institutions are adopting a comprehensive educational service model, integrating academic support and community engagement to enhance member loyalty [34][36]. - The need for a shift from merely selling courses to fostering holistic development in students is emphasized, aligning with modern parental expectations for comprehensive growth [47]. Conclusion - The future of taekwondo and the broader sports training industry hinges on the ability to adapt to evolving consumer needs, emphasizing quality over quantity and educational value over mere participation [46][47].

Core Insights - The event "Jinsha Red Sorghum Festival" marks a strategic shift in the liquor industry from scale expansion to value cultivation, emphasizing a new phase of scientific and systematic development in the upstream region of the Chishui River [3][12] - The integration of wine and tourism is becoming a core pathway for connecting consumers with production areas, brands, and values, transforming the perception of production areas from mere geographical labels to entities embodying quality, culture, and ecology [4][10] Strategic Development - Jinsha Liquor Industry is evolving from a traditional liquor producer to a builder of regional ecosystems and a promoter of value co-creation, highlighting the importance of sustainable development in the liquor industry [8][19] - The "Jinsha Red" brand IP has transitioned from a simple celebration of sorghum planting to a comprehensive value ecosystem that integrates raw material tracing, craftsmanship, cultural heritage, and consumer experience [4][10] Experience Enhancement - The launch of the "Return to Upstream: See Jinsha" factory tour project aims to enhance consumer experience and leverage regional resource advantages, guiding consumers through the brewing process to unlock the flavor and quality logic of sauce-flavored liquor [11] - The strategic upgrade of the sealing ceremony focuses on emotional and memory-carrying functions, evolving into a cultural service that combines ritual experience, time expectations, and emotional attachment [11] Scientific Empowerment - The scientific value forum held alongside the festival revealed the ecological scarcity and unique brewing characteristics of the Jinsha County production area, marking a shift towards a scientific and systematic approach to regional development [12][14] - The forum's findings provide quantifiable and traceable scientific evidence for the quality of the production area, redefining the genetic basis of "smooth and mellow sauce aroma" [14][17] Future Outlook - The development of the Jinsha production area is entering a new historical stage, with plans to enhance wine-tourism integration and improve consumer engagement through better facilities and services [19] - The future competition in the liquor industry will focus on ecosystem competition, emphasizing collaboration and shared growth among various stakeholders in the production area [19]

Core Insights - The "Galaxy Plan" by Beike has been implemented in 72 cities across China, empowering over 33,000 industry practitioners as of September this year [1][3] - The Beike Shenzhen station has participants with a total follower count exceeding 3 million [1] Group 1: Industry Trends - The real estate sector is experiencing accelerated online transformation due to changes in consumer information acquisition methods in the mobile internet era [3] - Beike's "Galaxy Plan" focuses on building a matrix of real estate influencers in collaboration with platforms like Tencent and Xiaohongshu, providing comprehensive support for practitioners [3] Group 2: Future Directions - The future of real estate new media is expected to exhibit three major trends: "content specialization," where users are willing to pay for authentic cases and professional interpretations; "service integration," which requires a seamless connection between content, conversion, and service; and "ecosystem co-construction," where platforms, influencers, and users coexist to lead the industry [3] - The president of the Shenzhen Real Estate Brokerage Association emphasized the importance of long-term commitment among agents, advocating for compliance to build trust and professionalism for future success [3] Group 3: Value Proposition - Beike's new media head highlighted that while traffic can be allocated through algorithms, user decisions ultimately rely on trust in people [3] - The company aims to help practitioners overcome "traffic anxiety" by shifting focus to "value cultivation," leveraging professional content and quality service to capture market share [3]

Core Viewpoint - The 2025 interim report of China International Marine Containers (Group) Co., Ltd. (CIMC) reflects a significant response to its "second entrepreneurship" initiative proposed five years ago, showcasing a transformation from a container giant to a provider of high-end equipment and green technology solutions [1][2]. Financial Performance - CIMC reported a revenue of 76.09 billion yuan in the first half of 2025, a slight decrease of 3.82% year-on-year, while net profit attributable to shareholders surged by 47.63% to 1.278 billion yuan [1]. - Operating cash flow reached 7.154 billion yuan, a staggering increase of 594.46% year-on-year, marking it as a highlight of the report [1][4]. Margin Improvement - The gross margin of CIMC has been consistently improving, with a mid-year gross margin increase of 1.94 percentage points year-on-year, driven by effective cost control and a higher proportion of high-value-added products [2]. - The gross margin for the traditional container manufacturing segment rose by 3.95 percentage points to 16.15%, while the marine engineering segment saw a 5.8 percentage point increase, approaching 11% [2]. Strategic Transformation - CIMC is transitioning from reliance on traditional container business to a diversified growth model, focusing on high-end manufacturing and technology-driven solutions [4][5]. - The company has optimized its balance sheet by replacing high-interest dollar debt, reducing interest-bearing debt by 5.1 billion yuan, and decreasing net interest expenses by 310 million yuan [4]. Business Segment Highlights - In the energy equipment sector, CIMC achieved a net profit of 460 million yuan, a year-on-year increase of 90.26%, with significant orders in hydrogen storage and transportation [5]. - The marine engineering business turned around with a net profit of 281 million yuan, recovering from a loss of 84 million yuan, and over 70% of orders are for floating production systems [5]. - The cold chain and intelligent manufacturing sectors experienced a surge, with profits from refrigerated container demand and smart equipment significantly increasing [5]. Innovation and R&D - As of the 2025 interim report, CIMC holds 6,331 valid patents and has established a global network of R&D centers and production facilities across over 20 countries [6]. - The successful implementation of the "Starlink Plan" in the road vehicle segment has led to a market share increase to 23.07% and a 74% rise in operating profit for semi-trailers [7]. Capital Market Activity - CIMC has resumed its H-share buyback program, spending 56.24 million Hong Kong dollars, and is committed to maintaining a dividend payout ratio of no less than 30% while considering increasing shareholder returns [7].

Core Viewpoint - The semi-annual report of CIMC Group for 2025 reflects a significant response to its "second entrepreneurship" initiative proposed five years ago, showcasing a transformation from a "container giant" to a "high-end equipment and green technology comprehensive solution provider" [1] Financial Performance - CIMC Group reported a revenue of 76.09 billion yuan, a slight decrease of 3.82% year-on-year, while net profit attributable to shareholders surged by 47.63% to 1.278 billion yuan, indicating a shift in focus towards value creation [1] - The operating cash flow net amount reached 7.154 billion yuan, a staggering increase of 594.46% year-on-year, marking a significant highlight of the report [4] Margin Improvement - The gross margin of CIMC Group has been continuously improving, with a mid-term gross margin increase of 1.94 percentage points year-on-year, driven by lean cost control and a higher proportion of high-value-added products [2][3] - The gross margin of the traditional container manufacturing segment increased by 3.95 percentage points to 16.15%, while the marine engineering segment saw a 5.8 percentage point increase, approaching 11% [2] Strategic Transformation - CIMC Group is strategically restructuring its business model, reducing reliance on traditional container business and focusing on emerging sectors, achieving a transition from a single pillar to multi-polar growth [4] - The company has made significant strides in the energy equipment sector, with net profit reaching 460 million yuan, a year-on-year increase of 90.26%, and securing substantial orders in hydrogen storage and transportation [5] Innovation and R&D - As of the mid-2025 report, CIMC Group holds 6,331 valid patents and has established a global network of R&D centers and production facilities across over 20 countries, reflecting its commitment to becoming a "specialized, sophisticated, and new" global enterprise [6][7] Market Position and Shareholder Returns - CIMC Group has resumed its H-share buyback program, having spent 56.24 million Hong Kong dollars, and is considering increasing its dividend payout ratio while maintaining a minimum of 30% [7]

Core Viewpoint - The article highlights the financial performance and market dynamics of EVE Energy in the first half of 2025, emphasizing significant growth in revenue and battery shipments, while also noting a decline in net profit and non-recurring profit [2][6]. Financial Performance - In the first half of 2025, EVE Energy achieved a revenue of approximately 28.2 billion yuan, representing a year-on-year growth of 30.06% [2]. - The net profit attributable to shareholders was 1.605 billion yuan, a decrease of 24.9% year-on-year [2]. - The non-recurring net profit was 1.157 billion yuan, down 22.82% compared to the previous year [2]. Business Segments - The company shipped 21.48 GWh of power batteries, marking a year-on-year increase of 58.58% [3]. - The shipment of energy storage batteries reached 28.71 GWh, reflecting a growth of 37.02% year-on-year [3]. Revenue and Cost Analysis - Revenue from the electronic components manufacturing sector was approximately 28.17 billion yuan, with a gross margin of 17.33%, showing a 1.21% increase year-on-year [4]. - Power battery revenue was 12.75 billion yuan, with a gross margin of 17.60%, up 6.92% year-on-year [4][6]. - Energy storage battery revenue was 10.30 billion yuan, with a gross margin of 12.03%, down 2.32% year-on-year [4][6]. - Domestic revenue was 21.20 billion yuan, with a gross margin of 15.88%, increasing by 1.64% year-on-year [4][6]. - Overseas revenue was 6.97 billion yuan, with a gross margin of 21.71%, showing a slight decrease of 0.02% year-on-year [4][6]. Market Dynamics - The global energy storage demand is experiencing high growth, driven by core market quality improvements and emerging regions [5]. - In China, new energy storage installations reached 42.61 GWh in the first half of 2025, a year-on-year increase of 27.5% [7]. - The U.S. market is expected to reach a cumulative energy storage installation of 49 GWh for the year, while Europe is incentivizing storage development through subsidies [7]. - The company is focusing on strategic partnerships with leading energy firms to accelerate technological innovation and market expansion [7].

Core Viewpoint - The new energy storage market in China is experiencing rapid growth, with installed capacity reaching 94.91 million kilowatts (22.2 billion kilowatt-hours) in the first half of the year, driven by policy support and market demand, indicating a shift towards high-quality development in the industry [1][2]. Group 1: Industry Growth - The installed capacity of new energy storage in China increased by approximately 29% compared to the end of 2024, with over 40% of the global total capacity [2]. - The policy framework for new energy storage has been continuously improved, with several initiatives aimed at guiding the scientific development of the industry [2]. - Various technological routes, including solid-state lithium batteries and sodium batteries, are advancing rapidly, pushing the industry to a higher level [2][3]. Group 2: Profitability and Market Performance - The profitability of new energy storage companies has significantly improved, with five out of eight listed companies forecasting positive earnings, including a projected net profit increase of 810.41% to 1265.61% for Shanshan Co., Ltd. [4]. - The demand for energy storage batteries has led to high capacity utilization rates, with some companies experiencing supply shortages [4]. - Chinese energy storage companies are expanding internationally, with a 246% year-on-year increase in overseas orders, covering over 50 countries [4]. Group 3: Capital Market Engagement - The new energy storage sector has attracted significant attention from the capital market, with 20 companies accelerating their IPO processes and raising over 108.93 billion yuan [5]. Group 4: Transition from Policy to Market Driven - The industry is transitioning from being policy-driven to market-driven, with new regulations removing storage configuration as a prerequisite for new energy projects [6][7]. - The focus is shifting from scale expansion to value cultivation, emphasizing system-level solutions and high-quality development [7]. - Companies are encouraged to enhance their technological capabilities and explore diverse business models to support industry growth [7][8].

Investment Rating - The investment rating for the company is "Buy" [3] Core Views - The company plans to acquire 100% of Daniao Logistics for a cash consideration of 362 million yuan, enhancing its logistics competitiveness [1] - The acquisition will create a dual business matrix of "economical express + quality express," allowing the company to tap into high-end markets and improve its service offerings [1] - The company is responding to industry trends by accelerating its focus on value rather than price competition, aligning with recent regulatory changes [1] Summary by Sections Acquisition Details - The company announced its intention to acquire Daniao Logistics, a key player in quality express and reverse logistics services, which operates a network covering nearly 300 cities [1] - Daniao Logistics has established a strong market presence with over 400 million daily transactions and a significant penetration rate in e-commerce platforms [1] Strategic Implications - The acquisition is expected to fill the company's gap in the quality express segment and leverage Daniao's superior delivery capabilities [1] - The integration will allow the company to optimize its product structure and create differentiated advantages in emerging delivery scenarios [1] Financial Projections - The company forecasts a significant increase in net profit, projecting 1.29 billion yuan for 2025, with a corresponding PE ratio of 17.9 times [1] - Revenue is expected to grow from 47.17 billion yuan in 2024 to 55.88 billion yuan in 2025, reflecting a growth rate of 18.46% [7]