Core Viewpoint - The real estate market is shifting towards experiential sales models such as "try before you buy," reflecting a transformation from rigid ownership to quality experience in housing consumption [1][2][3] Group 1: New Sales Models - The "try before you buy" initiative allows customers to pay a deposit of 100,000 yuan to experience living in a property for one month before making a purchase decision [1] - In Wuhan, a similar program allows for a trial period of up to one year, where customers can pay 20% of the down payment and have the option to withdraw if unsatisfied, with a deduction for trial fees [2] - The introduction of a "7-day no-reason refund" policy in Hunan aims to enhance the purchasing experience, allowing buyers to withdraw their deposit within seven days of signing [2] Group 2: Market Dynamics - The emergence of these new sales models is a response to the pressures faced by developers in a deeply adjusted real estate market, where quick sales and cash flow are critical [3] - The competition in the industry has shifted from speed and scale to product quality and customer service, highlighting the importance of innovative marketing strategies [3] - Research indicates that the real estate sales model is evolving from a pre-sale system to an experiential sales approach, emphasizing the need for developers to attract hesitant buyers and improve communication opportunities [3]

Group 1 - The "Try Before You Buy" initiative launched by Guangzhou Zhu Shi Real Estate allows potential buyers to live in a property for one month after paying a deposit of 100,000 yuan, with the option to refund if unsatisfied, indicating a shift towards experiential sales in the real estate market [1][2] - This trend is not unique to Guangzhou, as similar policies have been implemented in other cities like Wuhan, where a developer offered a trial period of up to one year with a 20% down payment, showcasing a competitive shift in the housing market towards quality and service rather than just speed and scale [1] - The introduction of such policies reflects a response to the trust crisis in the real estate sector, aiming to transform the buying process from impulsive decisions to more rational choices [1][2] Group 2 - The "Try Before You Buy" model has proven beneficial for buyers, allowing them to assess various aspects of the property, such as lighting and community amenities, with a reported conversion rate of 10% for some developments [2] - Legal experts advise potential buyers to carefully review agreements before participating in trial stays, ensuring clarity on terms such as property status, occupancy fees, and potential price increases [2] - Overall, both the "Try Before You Buy" and "7-day no-reason return" policies aim to enhance buyer confidence and decision-making in the real estate market [2]