Core Viewpoint - The National Market Supervision Administration has initiated a nationwide special rectification campaign to combat false advertising of drugs and health products targeting the elderly, addressing long-standing issues of exploitation in this market segment [1][3]. Group 1: Regulatory Actions - The campaign includes the "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities by capturing evidence [1][4]. - The initiative aims to enhance public participation in monitoring and reporting violations, responding to societal expectations for more effective regulatory intervention [4]. Group 2: Market Context - There is a growing concern over the exploitation of elderly consumers, particularly in the context of the digital economy, where their limited digital skills make them vulnerable to scams [1][2]. - Various institutions are targeting the elderly demographic, utilizing emotional marketing and exaggerated claims about product efficacy to drive sales [2][3]. Group 3: Responsibilities of Platforms - Online platforms have a responsibility to monitor and manage the information and services offered by their operators, as mandated by the "Network Transaction Supervision Management Measures" [3]. - Offline venues, such as senior universities and care service institutions, also bear significant responsibility for ensuring the integrity of their activities and the information they disseminate [3].