Group 1 - The article highlights the emergence of scams targeting elderly consumers under the guise of "silver economy," making it difficult for victims to gather evidence for reporting [1] - A specific case involves a "private domain" live streaming platform called "Xiangshan Zhenxuan," which sells overpriced and counterfeit products to elderly consumers [3][9] - The live streaming sessions are invitation-only, and there is no record of past broadcasts, complicating verification of claims made during the sessions [10] Group 2 - The marketing strategy of "Xiangshan Zhenxuan" is described as a transition from traditional "meeting sales" to online "private domain" live streaming, allowing them to evade regulation while reaching a broader audience [21] - The company claims high profit margins on their products, suggesting that attracting a sufficient number of elderly members can quickly recoup initial investments [23] - Another brand, "Juxihui," is also mentioned, with around 30 physical stores established in just 10 months, indicating a rapidly growing market for such schemes [25] Group 3 - The article discusses another company, "Yufutang," which uses purchased personal information of elderly patients to conduct targeted marketing, often misleading them into buying unnecessary health products [30] - Sales personnel in "Yufutang" are trained to create a sense of trust with elderly consumers by presenting themselves as part of a charitable initiative [34] - The company has reported significant sales figures, with one product generating over 352,000 yuan in just two days [40]

Core Viewpoint - The National Market Supervision Administration has initiated a nationwide special rectification campaign to combat false advertising of drugs and health products targeting the elderly, addressing long-standing issues of exploitation in this market segment [1][3]. Group 1: Regulatory Actions - The campaign includes the "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities by capturing evidence [1][4]. - The initiative aims to enhance public participation in monitoring and reporting violations, responding to societal expectations for more effective regulatory intervention [4]. Group 2: Market Context - There is a growing concern over the exploitation of elderly consumers, particularly in the context of the digital economy, where their limited digital skills make them vulnerable to scams [1][2]. - Various institutions are targeting the elderly demographic, utilizing emotional marketing and exaggerated claims about product efficacy to drive sales [2][3]. Group 3: Responsibilities of Platforms - Online platforms have a responsibility to monitor and manage the information and services offered by their operators, as mandated by the "Network Transaction Supervision Management Measures" [3]. - Offline venues, such as senior universities and care service institutions, also bear significant responsibility for ensuring the integrity of their activities and the information they disseminate [3].