Group 1 - The article highlights the emergence of scams targeting elderly consumers under the guise of "silver economy," making it difficult for victims to gather evidence for reporting [1] - A specific case involves a "private domain" live streaming platform called "Xiangshan Zhenxuan," which sells overpriced and counterfeit products to elderly consumers [3][9] - The live streaming sessions are invitation-only, and there is no record of past broadcasts, complicating verification of claims made during the sessions [10] Group 2 - The marketing strategy of "Xiangshan Zhenxuan" is described as a transition from traditional "meeting sales" to online "private domain" live streaming, allowing them to evade regulation while reaching a broader audience [21] - The company claims high profit margins on their products, suggesting that attracting a sufficient number of elderly members can quickly recoup initial investments [23] - Another brand, "Juxihui," is also mentioned, with around 30 physical stores established in just 10 months, indicating a rapidly growing market for such schemes [25] Group 3 - The article discusses another company, "Yufutang," which uses purchased personal information of elderly patients to conduct targeted marketing, often misleading them into buying unnecessary health products [30] - Sales personnel in "Yufutang" are trained to create a sense of trust with elderly consumers by presenting themselves as part of a charitable initiative [34] - The company has reported significant sales figures, with one product generating over 352,000 yuan in just two days [40]

5月28日，国家市场监管总局发文部署在全国开展老年人药品、保健品虚假宣传专项整治工作，有 效打击药品、保健品市场"坑老""骗老"行为。通过开展"你拍我查"活动，鼓励群众拍摄涉嫌违法行为， 及时收集和掌握违法问题线索，公正高效查处。 各界苦坑老骗老久矣。国家市场监管总局此番专项整治直指涉老年人药品、保健品虚假宣传这一市 场积弊，点出了围绕老年人这一数字化背景下的特定"弱势群体"，他们的权利失能与权益救济问题。一 个高质量、有底线的市场，不能盯着一群数字化能力本就相当有限的人群可劲儿薅羊毛，健康的市场秩 序不容许，规范的法治环境更容不下。 值得注意的是，此次聚焦坑老骗老行为的专项整治，引入了"你拍我查"的线索收集渠道，鼓励群众 拍摄涉嫌违法行为，及时收集和掌握违法问题线索，公正高效查处。公开信息显示，多地市场监管部门 已经启动相关线索收集，公示收集平台，承诺及时介入、处置和反馈。 "你拍我查"打击坑老骗老，这回全民都能搭把手。侧重于线索收集渠道的再明晰与再拓展，从"随 手拍"的线索收集，到"你拍我查"的治理承诺，通过更多、更丰富的公众参与，也是在回应社会各界对 于那些公然违规坑老骗老行为的监管介入效率的期待。个案 ...