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燕京啤酒(000729) - 000729燕京啤酒投资者关系管理信息20250625
2025-06-25 10:24
Group 1: Company Overview and Strategy - The company is committed to the Yanjing U8 major product strategy, focusing on product innovation and market promotion to enhance brand influence and market share [1] - Yanjing U8 and other mid-to-high-end products like Yanjing V10 and Lion King Craft Beer have contributed to a rich product line catering to diverse consumer needs [1] - The major product strategy has maintained steady growth [1] Group 2: Market Development and Expansion - The company is pursuing both meticulous market cultivation and strategic expansion, enhancing its market development system [1] - With the shift in beer consumption patterns towards self-indulgent and scenario-based consumption, the company is actively exploring new markets and channels [1] - The company aims to achieve nationwide layout and sales volume breakthroughs, creating scale effects [1] Group 3: Beverage Innovation and Brand Development - Best Soda serves as a strategic pivot for innovation, aiming to expand the brand value boundary and optimize consumption scenarios [2] - The initiative focuses on achieving full customer penetration and reaching all time periods, reinforcing the company's strategic depth in the beverage market [2] - The young product matrix accelerates brand renewal, fostering a growth cycle between traditional and innovative businesses [2] Group 4: Supply Chain Management - The company is enhancing its supply chain management system, completing the "14th Five-Year" supply chain digital technology transformation plan [2] - A robust supply chain management framework is being established, focusing on safety, compliance, and supplier empowerment [2] - The goal is to create a sustainable supply chain ecosystem that promotes the company's long-term sustainable development [2]