Investment Rating - The report initiates coverage on Haitian Flavor Industry Co., Ltd. with an "Accumulate" rating and a target price of HKD 39.30, corresponding to a 27x PE for 2026 [1][5][7]. Core Insights - Haitian Flavor Industry, as a leading player in the domestic seasoning industry, has successfully navigated post-pandemic challenges through a market-oriented governance system that emphasizes high incentives and revenue generation. The company has achieved counter-cyclical growth since 2024 by leveraging category expansion, refined channel management, and proactive brand investment [1][13][32]. - The report highlights the company's sustainable competitive advantages, including a highly efficient supply chain, a nationwide distribution network, and strong brand equity, which are expected to provide cost and efficiency advantages in the long-term seasoning industry [1][5][32]. - The company is poised for growth through domestic market share expansion and overseas market exploration, particularly in Southeast Asia, facilitated by its recent Hong Kong listing [3][5][15]. Summary by Sections Investment Rating - The report assigns an "Accumulate" rating with a target price of HKD 39.30, reflecting a favorable valuation compared to peers [5][7]. Company Overview - Haitian Flavor Industry has a rich history dating back to the Qing Dynasty, evolving into a modern enterprise with significant market presence and brand recognition [17][18]. Market Position and Strategy - The company has established a robust market position through strategic channel management and brand enhancement, which have led to a significant increase in market share despite industry challenges [15][16][19]. - The report emphasizes the importance of product innovation and category expansion, with new product lines contributing to revenue growth [3][15][19]. Financial Projections - The report forecasts net profits for 2025-2027 at RMB 7.00 billion, RMB 7.73 billion, and RMB 8.30 billion, respectively, with corresponding EPS of RMB 1.20, RMB 1.32, and RMB 1.42 [5][10]. - Revenue growth is projected at 9.53% for 2024, with a gradual increase in subsequent years, indicating a recovery trajectory [10][11]. Competitive Landscape - The report contrasts Haitian's strategies with those of international competitors, noting that the company is well-positioned to adapt to market fluctuations and consumer trends, unlike some peers facing structural declines [14][16].