便利店本土化创新

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新华网财经观察|便利店:寻找生存坐标
Xin Hua Wang· 2025-06-16 07:14
Core Insights - The convenience store industry in China is experiencing significant growth, with sales reaching 424.8 billion yuan and a store count of 320,000 in 2023, indicating its role as a leader in retail growth [1] - However, individual store sales have declined from 5,117 yuan per day in 2021 to 4,634 yuan in 2024, highlighting revenue pressures faced by operators [1] - The industry is grappling with challenges such as homogenization, competition from instant retail and snack discount stores, and rising consumer expectations for product quality and service [1][3] Industry Challenges - Consumers perceive little differentiation among convenience store brands, leading to a focus on price competition and declining profits [2][3] - Instant retail platforms like Meituan and Ele.me are reshaping consumer shopping habits, providing rapid delivery services that challenge the traditional convenience store model [3] - The rise of snack wholesale stores, which offer a wider variety of products at lower prices, is further diverting customers from convenience stores [4] Competitive Landscape - New entrants from different sectors, such as Three Squirrels and Kudi Coffee, are entering the convenience store market, intensifying competition [6] - Industry leaders emphasize the importance of "convenience" as a core value, which must evolve with consumer needs to ensure the survival of convenience stores [7] Strategies for Improvement - Enhancing product offerings and creating private labels are seen as essential strategies to combat homogenization [8] - Improving the quality-to-price ratio is crucial, with examples of consumers willing to travel further for better-priced products [8] - Focusing on fresh food offerings and leveraging the unique advantages of convenience stores, such as immediate access to hot meals, can help differentiate them from competitors [9][10] - Expanding service offerings, such as package collection and bill payment, can strengthen community ties and attract more customers [12] - Embracing digital transformation is vital for improving operational efficiency and customer engagement [12] - Exploring international markets presents an opportunity for growth, with a focus on localizing offerings to meet diverse consumer needs [12] Future Outlook - The industry must prioritize convenience, warmth, and innovation to navigate the evolving landscape and find sustainable growth [13]