菌落总数远低于"万"级，乳品质量实现历史性突破 在我国奶业发展初期，国内牧场普遍采用分散饲养、人工挤奶、敞口运输，菌落数量一直是乳品的卫生安全隐患。随着人民生活水平提升，中国消费者对牛 奶有了更高的要求，国家陆续出台《乳品质量安全监督管理条例》、《全国奶业发展规划》，国家奶牛产业技术体系、中国奶业协会与龙头乳企共同推 进"从牧场到餐桌"的全链条升级。 经过多年的不懈努力，中国奶源建设已经全球领先，中国奶牛养殖业的规模化、标准化、数智化、集约化水平已在全球名列前茅。2003年开始，中国牛奶产 量一直位于全球前四，是全球牛奶主产区之一。而中国100头以上规模化养殖占比，已经从2005年的11.2%升至2024年的78%，自动挤奶、密闭管道、瞬时冷 却、冷链直送成为标配。我国现已连续17年实施生鲜乳质量安全监测，并实现抽检"全覆盖"，我国乳品质量达到了历史最好水平。 以伊利为例，在管理和技术的双轮驱动下，伊利的产品品质和管理成熟度均领先行业。数据显示，2023年至2024年，伊利旗下牧场的原奶菌落总数平均值连 续两年远低于1万CFU/mL(欧盟标准：≤10万CFU/mL)，实现了划时代的进步。这意味着伊利把百万头奶 ...

为展示山东省畜产品质量安全工作成效，提升消费者对优质畜产品的认知，7月12日，由山东省畜牧兽医局指导、省畜产品质量安全中心主办的"科普畜安知 识、引导健康消费"消费者体验活动在德州市成功举办。活动通过沉浸式参观与互动，让消费者近距离了解畜产品从生产到加工的全过程，传递健康消费理 念。 下午，参与者抵达禹城市惠民农业科技有限公司，参观了中国德州驴文化馆。馆内丰富的图文资料和实物展示，生动呈现了德州驴的起源、品种特点及其在 农业与文化中的独特地位。在养殖基地，消费者与小毛驴亲密互动，并深入了解了科学饲养知识。 本次活动全程由媒体跟踪拍摄，并通过直播向更多公众传递畜产品质量安全知识。山东省畜产品质量安全中心主任原培勋在直播接受采访时表示："希望通 过此类活动，增强消费者对优质畜产品的信任，推动畜牧业高质量发展。" 参与者纷纷表示，此次活动不仅增长了知识，还加深了对山东省畜产品质量安全的信心。未来，山东省畜产品质量安全中心将继续开展多样化的科普活动， 引导公众健康消费，为畜牧业的高质量发展注入新动力。 活动首站，参与者来到齐河县天润齐源乳品公司，依次参观了牛奶加工工艺长廊、匠心长廊和奶文化风情长廊。通过工作人员的详细 ...

Core Viewpoint - The increasing consumer interest in fresh milk products, particularly raw sheep milk, raises health concerns due to potential contamination and lack of proper pasteurization [1][2][3] Group 1: Consumer Behavior and Health Risks - Consumers are increasingly purchasing fresh milk products online, including raw sheep milk, due to perceived nutritional benefits [1] - A case study involving a consumer who contracted brucellosis after consuming unpasteurized sheep colostrum highlights the risks associated with such products [2] - The lack of proper labeling and pasteurization of raw milk products sold online poses significant health risks, including the potential for serious infections [4][5] Group 2: Regulatory and Safety Measures - Local agricultural authorities are conducting tests on sheep farms to ensure the health of livestock and prevent the spread of brucellosis [3] - Experts emphasize the importance of consuming only pasteurized milk products to mitigate health risks associated with raw milk consumption [5] - Recommendations include prioritizing the purchase of milk labeled as "pasteurized" or "UHT sterilized" and monitoring for symptoms after exposure to raw milk [5]

兰州庄园牧场股份有限公司（简称"庄园牧场"）近日发布公告显示，公司第二大股东马红富所持庄园牧 场全部股权已被法院冻结，约占公司总股本的16.47%。马红富已向法院提出执行管辖权异议，并计划 向法院申请不予执行。 资料显示，马红富曾是庄园牧场实控人、董事长，2020年3月被曝出向银行高管行贿。次年，马红富将 庄园牧场控制权转让给甘肃省农垦集团有限责任公司，卸任董事长职务。根据股权转让协议，由于庄园 牧场2021年-2023年未完成业绩承诺，马红富身背2030.55万元业绩补偿款，直至2025年5月还有1360.55 万元逾期未支付。马红富个人也因此收到深交所监管函。 庄园牧场未达成业绩承诺背后，与近年来上游奶价下行、下游市场竞争激烈有关，其布局全国市场的目 标也徘徊不前。随着新希望乳业、光明乳业、君乐宝陆续加码西北市场布局，庄园牧场核心市场竞争压 力也随之加大。 2020年3月，一份判决书揭开时任庄园牧场董事长马红富行贿的事实。裁判文书显示，为获得短期流动 贷款支持，2015年至2018年春节期间，庄园牧场董事长马红富先后4次以拜年之名，向农业发展银行甘 肃省分行营业部原总经理杨晓明进行现金行贿，合计约15万元 ...

Group 1: Consumer Dynamics - Chayan Yuesheng has launched its e-commerce retail business in North America, establishing independent Shopify stores and self-operated shops on platforms like Amazon and TikTok Shop [1] - The brand has nearly 1,000 offline stores in Hunan, Hubei, Jiangsu, and Chongqing, focusing on high-frequency repurchase categories like tea and snacks [1] - By May 2025, Chayan Yuesheng plans to launch over 500 SKUs, including various products such as tea, snacks, and stationery [1] Group 2: Brand Upgrades - Xiaohongshu has upgraded its brand slogan from "Your Life Guide" to "Your Life Interest Community," emphasizing its community attributes and interactive experience [2] - The platform has over 2,500 niche interest tags, reflecting a shift towards a more social content ecosystem [2] Group 3: International Expansion - Samyang Foods has laid the foundation for its first overseas factory in Jiaxing, China, with an investment of 2.014 billion KRW (approximately 1 billion RMB) [3] - The factory is expected to produce around 800 million servings of instant noodles annually, enhancing supply chain capabilities in the Chinese market [3] - China accounts for 30% of Samyang's global business volume, making it a crucial market for the company [3] Group 4: Financial Performance - MUJI reported a 19.2% year-on-year increase in revenue for Q3 of FY2025, reaching 591 billion JPY, with operating profit up 39.9% to 59.4 billion JPY [4] - The growth was driven by increased store numbers and successful sales in categories like skincare and home goods, with a notable 111.9% increase in sales from existing stores and e-commerce [4] - The Chinese market has been a significant contributor to this growth, with direct stores and e-commerce achieving a cumulative year-on-year growth of 117.3% over the past ten months [4] Group 5: New Store Openings - Anta has opened its "Anta Home" brand experience space in Jinjiang, integrating brand display and product interaction [5] - Alo has launched its first flagship store in Asia in Seoul, designed as a cultural hub that embodies the brand's philosophy of wellness [7] Group 6: Product Launches - The Taiwanese matcha brand "Yuqian Shangcha" is set to open its first store in mainland China in Shanghai, focusing on high-end matcha products [9] - The new "透光晶冻" lipstick from 酵色 features six low-saturation shades and innovative packaging [12] Group 7: Collaborations and Marketing - "Ren Yang Yi Tou Niu" has partnered with Sanrio to launch three new milk products featuring popular characters, utilizing a multi-channel sales strategy [13] - "Tianlala" has collaborated with the anime IP "Crayon Shin-chan" to launch a limited drink series, achieving over 1 million sales in just seven days [14] - MANNER and Under Armour have initiated a collaboration called "ENERGY FOR ENERGY," combining coffee and sportswear elements [15] Group 8: Investment News - The smart beverage retail brand "Pengbei Station" has completed a financing round of 50 million CNY, aiming to become a leading brand in the smart beverage machine sector [16]

以下文章来源于沥金 ，作者沥金 沥金 . 数据驱动的消费创投智库，用深度内容和前沿洞察，助力企业成长，全网有近百万粉丝。 乳品赛道，一边业绩下滑，一边新品爆发。 原奶价格连续20多个月下滑，超过80%的乳企亏损，大环境的严寒挡不住乳企们的上新热情。 | 沥金 | | --- | | FINDING GOLD | | 品牌 | 新品名称 | 上新日期 | 价格 | 単价 (元) | 产品类型 | | --- | --- | --- | --- | --- | --- | | 플岛 | 饮用型希腊酸奶 | ５月19日 | 14.5元/210g | 69.0 | 低温奶 | | 简爱 | 父爱冻冻 | 6月15日 | 5.0元/60g | 83.3 | 低温奶 | | 认养一头 | 眸星人A2B-酪蛋 自儿童纯牛奶 | 5月14日 | 4.7元/200g | 23.5 | 常温奶 | | | 101亿生菌风味 | 5月26日 | 6.6元/200g | 33.0 | 低温奶 | | サ | 发酵乳 | | | | | | | 零乳糖牛奶 | 6月18日 | 4.6元/200g | 27.0 | 常温奶 | | 九峰 ...

以下文章来源于刺猬公社 ，作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 -2.50 12454 作者拍摄 抹茶的种植与加工工艺决定了其产量无法在短期内大幅提升，而日本的旅游热潮以及海外社交媒体对于抹茶的追捧极大地拉升了需求量。根据日本国家旅游局统计，2024年赴日游客人 数为3687万，同比增长47%，达到历史新高。而在Google Trends上搜索"抹茶"，其在2025年的热度值相比2019年的高峰时期也增长了33.3%，达到了历史巅峰热度。 供需两端的增速不匹配， 导致日本抹茶开始供不应求。 来源丨 刺猬公社（ID：ciweigongshe） 作者丨冰点 编辑丨陈梅希 图源丨Midjourney 今年，"日本抹茶短缺"的新闻引起了全球注意。 6月初，BBC的一名作者来到日本宇治——这个几乎和日本抹茶划上等号的城市。她在宇治著名的抹茶店"中村藤吉本店"，亲眼见证了抹茶粉在开业5分钟内快速售罄的盛况。这家店没 有限制购买量，而有些宇治抹茶品牌为了保证对寺庙、神社等重要场所的供应，已经开始限制游客购买了。 与此同时，中国正悄悄成为世界上最大的抹茶生产国和消费国。其中，贵州省铜仁市，贡献了全国四分 ...

摘要 李子园传统渠道（商超、小店等）销售额下滑明显，上半年降幅超 10%，但现代渠道如零食系统、自动售卖机、电商等增长强劲，其中零 食系统增长率达 40%，但新兴渠道占比小，整体收入仍下滑。 二季度收入环比一季度恶化，同比下降十几个百分点，因传统渠道持续 受冲击。公司正调整结构，加强与新兴渠道合作，虽这些渠道实现双位 数增长，但难抵传统渠道下滑影响。 新品表现优于老品，营养素水 5 月底上市，销量已达 1,500 万左右。零 售渠道增长的 40%以上来自新品贡献，如 380 毫升产品和 100 毫升甜 牛奶等，新品补充了老品下滑。 上半年净利润同比增长 15%-16%，扣非后约 5%-6%。毛利率因原材 料成本优势有所提升，但二季度收入下降导致制造费用增加，毛利率增 幅低于一季度。 公司拓展零食系统（鸣鸣很忙、万城等）、特通（早餐、小餐饮等）及 便利店等现代渠道，针对自动售卖机开发专门产品，以寻找新的市场增 量，稳定传统渠道。 Q&A 2025 年上半年及下半年，行业整体情况如何？公司与竞争对手的表现对比如 何？ 整个消费市场仍然较为疲软，主要体现在渠道上的变化。传统渠道如商超类持 续下滑，而新兴流通渠道如零 ...

Investment Rating - Industry rating is maintained at "Outperform" [6] Core Insights - The liquor sector is experiencing pressure from graduation banquets, but the stabilization of Moutai prices may boost confidence [2][13] - The approval of D-allohexose and the implementation of childcare subsidies are key investment opportunities in the consumer goods sector [4][15] Summary by Sections Market Performance Review - From June 30 to July 4, the food and beverage sector increased by 0.62%, while the Shanghai and Shenzhen 300 index rose by 1.54% [1][24] - Specific segments include meat products (+1.22%), liquor III (+1.20%), baked goods (+0.92%), and beverages (-1.64%) [1][24] Liquor Sector Insights - The liquor sector saw a 1.20% increase, outperforming the overall food and beverage industry but underperforming the Shanghai and Shenzhen 300 index [2][13] - The price of 25-year Moutai (original) is 1935 yuan, up by 65 yuan from the previous week, indicating a potential recovery in industry confidence [2][13] Consumer Goods Sector Insights - The approval of new food raw materials and the rollout of childcare subsidies are expected to catalyze growth in the health products, soft drinks, snacks, and dairy sectors [4][15] - The childcare subsidy program provides 3600 yuan per child annually, which may positively impact the dairy sector [4][15] Investment Recommendations - For the liquor sector, focus on companies benefiting from concentration and strong alpha, such as Shanxi Fenjiu and Guizhou Moutai [5][22] - In the consumer goods sector, recommend companies that align with cost reduction and market share growth strategies, including Lihigh Food and Dongpeng Beverage [5][22]

大公司： 新品被代购排队14小时溢价出售，上海迪士尼叫停线下发售 7月8日，上海迪士尼乐园上新夏日单品"夏日海洋派对"系列，产品一上线就秒罄。还有代购声称在上海 迪士尼排队14小时"实体抢购"，原价100多元的单个新品被黄牛溢价到近500元出售。为了抑制市场不规 范加价交易，同时鉴于目前的库存水平情况以及为了保护所有游客的体验，上海迪士尼7月10 日在官方 App表示：自2025年7月11日（星期五）起，"2025达菲和朋友们夏日海洋派对系列"将不通过上海迪士 尼乐园内的特选商品园内购买名额抽签或度假区酒店零售商店售卖。该夏日系列的剩余商品库存将转至 天猫上海迪士尼乐园官方旗舰店供游客在线选购。其他达菲和朋友们系列以及度假区的其他主题商品仍 可通过度假区商店或特选商品园内购买名额抽签方式购买。（第一财经） 美团辟谣"30万本科生送外卖"：任何关于骑手学历的总量数据都没有事实依据 36氪获悉，美团通过微信公众号发文称，针对不少自媒体开始扩散"广州美团满员，历史上第一次，本 科率接近30%""7万硕士，30万本科生在美团送外卖"等不实信息，澄清如下：学历情况需要骑手本人提 交相关证书到学信网/教育部留学服务中心/ ...