（来源：中华工商时报） 转自：中华工商时报 专注之道： 在"工装"细分领域扎下深根 20世纪90年代，中国服装产业浪潮奔涌，众多企业追逐时尚与外贸东风。1996年，凤玲制衣悄然诞生， 却选择了一条看似传统甚至枯燥的赛道——职业工装。创始人刘万凤，这位从中国第一代打工者中走出 来的女性创业者，凭借对市场的敏锐洞察，看到了企事业单位规范化、形象化建设背后稳定而长期的需 求。 "真诚、求实、创新"，这六个字从创业初期就被确立为企业的发展原则。在那个"订单为王"的年代，凤 玲制衣却坚持走自主品牌之路，注册"凤铭"商标，将质量视为生命线。公司先后通过ISO9001质量管理 体系、ISO14001环境管理体系等权威认证，引进专业的服装设计、打版CAD系统，确保从面料选择到 裁剪缝制，每一道工序都严谨可控。 正是这份近乎执拗的专注与坚守，让凤玲制衣在激烈的市场竞争中赢得了口碑。30余年来，公司的客户 名单越拉越长，从地方国企到央企子公司，从公共交通到能源烟草，从医药连锁到新兴农业品牌。每一 套工装，都不仅是产品，更是对企业文化、行业特性和员工需求的深度理解与呈现。凤玲制衣用专业和 诚信，在工装这个细分领域扎下了难以撼动的深 ...

Group 1 - The third National Labor Cooperation and Labor Brand Development Conference will be held in Nanning, Guangxi from November 18 to 19, 2025, showcasing Sichuan's achievements in labor cooperation and employment promotion through brand development [1] - Sichuan has cultivated 358 regional characteristic labor brands, including 60 provincial-level brands, contributing to a labor income of 7,340 billion yuan in 2024, with 6,395 billion yuan achieved from January to October 2025 [5] Group 2 - The "Highland Rose Artisan" initiative in Aba Prefecture has helped over 3,700 farming households increase their income and created over 200 stable jobs through a "planting + processing + cultural tourism" integration model [2] - The "Ningnan Silkworm Brothers and Sisters" project in Liangshan Prefecture has driven a comprehensive industrial output value exceeding 3.1 billion yuan and trained 38,000 people, with over 1,000 individuals obtaining certification [2] - The "Chuan Zhong Lithium Worker" brand has trained over 5,200 skilled workers and directly created employment for over 30,000 people, accounting for 70% of new labor demand in the local lithium industry [3] - The "Longxiang Chef" brand in Zigong City has influenced over 100,000 restaurant workers, with a projected retail revenue of 18.45 billion yuan in 2024 [3] - The "Bridge Town Crystal Worker" brand has trained 25,000 people and created over 10,000 jobs, contributing to a photovoltaic output value exceeding 100 billion yuan [3] - The "Sweet Brand" from Neijiang City has developed 11 characteristic labor brands and conducted nearly 100,000 targeted skill training sessions, leading to stable employment for over 1.4 million people and generating an output value of 40 billion yuan [3] Group 3 - Chengdu's "Longquan Car Worker" has invested over 200 million yuan in a training system, cultivating over 270,000 skilled workers and facilitating employment for over 100,000 people in the industrial chain [4] - Dazhou's "Bashu Vine Artisans" has trained over 1,600 technicians and generated an annual output value exceeding 500 million yuan, creating over 100,000 local jobs [4] - Guang'an's "Wusheng Hemp Brother" has invested over 10 million yuan annually, training over 35,000 industrial workers and establishing over 3,000 stores nationwide, leading to nearly 100,000 jobs [4]

Core Insights - The third National Labor Cooperation and Labor Brand Development Conference was held in Nanning, Guangxi, showcasing Sichuan's achievements in labor cooperation and employment promotion through branding [1] Group 1: Labor Cooperation Agreements - Key agreements signed during the conference include a labor cooperation agreement between the Aba Prefecture Human Resources and Social Security Bureau and the Wenzhou Human Resources and Social Security Bureau, facilitating orderly labor transfer from highland minority areas to developed eastern regions [2] - Another agreement was signed between the Ningnan County Government and the Sichuan Silk Science Research Institute to enhance the "Ningnan Silkworm Brand," which has already helped 102,000 people engage in mulberry planting and silkworm breeding, with an average income increase of 30,000 yuan per person [2] Group 2: Labor Brand Highlights - The "Chuan Zhong Lithium Worker" brand has trained over 5,200 skilled workers and directly created employment for more than 30,000 people, supplying 2,000 technical workers annually, accounting for 70% of new employment in the local lithium industry, with an average monthly salary of 6,800 yuan [3] - The "Longxiang Pinchu" brand in Zigong has driven over 100,000 restaurant workers, with a projected 2024 retail revenue of 18.45 billion yuan, gaining national and international influence [5] - The "Qiaoxiang Jinggong" brand in Leshan has trained 25,000 people and directly employed over 12,000, contributing to a photovoltaic output exceeding 100 billion yuan [5] Group 3: Employment and Economic Impact - The "Ningnan Silkworm Brand" has achieved a comprehensive industrial output value exceeding 3.1 billion yuan, with 50% of the domestic market share in high-end silk [8] - The "Wusheng Mago" brand in Guang'an has trained over 35,000 industrial workers, leading to nearly 100,000 jobs and an average income increase of nearly 10,000 yuan per person [9] - Sichuan has cultivated 358 regional labor brands, with labor income projected to reach 734 billion yuan in 2024, and 639.5 billion yuan achieved from January to October 2025 [9]