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广州楼市现体验式营销 房企推出“先住后买”机制
Zhong Guo Jing Ying Bao· 2025-11-10 09:53
Core Viewpoint - Guangzhou real estate company Zhushi Real Estate has launched a "live first, buy later" plan aimed at reducing the barriers for customers to purchase homes and meeting their demand for quick occupancy [1] Summary by Relevant Sections Plan Details - The "live first, buy later" plan will run from October 31 to November 30, 2025, covering specific existing properties in three projects: Zhujiang Huacheng, Tianhe Yipin, and Yunhu Huacheng [1] - Customers participating in the plan need to pay a deposit of 100,000 yuan and sign an agreement to experience the property before making a purchase [1] Customer Experience - During the experience period, customers can pay the down payment while completing all loan procedures or full payment, and finalize the purchase agreement [1] - If customers choose to exit the plan, they will incur a housing occupancy fee as per the agreement [1] Market Response - The initiative aims to alleviate the anxiety of homebuyers and address the demand for quality living environments [1] - The company previously introduced a "price protection" measure in August, covering seven properties in Guangzhou, promising to compensate for price differences up to 200,000 yuan in management fees if customers find a better deal [1]