除了购房优惠券，广州市2025年好房焕新季活动针对不同购房需求推出差异化优惠系列：拎包入住项目 提供全屋家具家电；试住系列提供免费体验服务；以旧换新系列由房企协助处置旧房；房票促销系列为 城市更新拆迁村民提供专属优惠。 其中，中诚璟泷湾推出客户可提前预约选定房源，享受三天两夜免费试住体验，感受智能化全配套居住 环境，亲身体验房屋品质、社区环境及物业服务等。 中新网广州9月24日电 (记者 许青青)广州市房地产行业协会主办的"品质筑家 惠聚花城——广州市2025 年好房焕新季"活动启动仪式23日在广州举行，截至目前，广州已经有100个楼盘加入该活动，为购房者 提供"金九银十"置业优惠。 广州市 据了解，"金九银十"是传统置业旺季，100个参与活动的楼盘中，白云区有18个、海珠区15个、番禺区 14个、增城区12个、天河区11个、南沙区9个。推出面额3万元、5万元、8万元、10万元不等的购房优惠 券，房企同步推出"拎包入住""以旧换新""房票专属优惠"等多重让利方案。 记者看到，珠实地产多个项目均提供了10万元的优惠券，包括海珠区的"海珠里"、荔湾区的"荔湾都 荟"、天河区的"珠江花城""天河壹品"、白云区的"云 ...

Core Insights - Guangzhou's real estate market is transitioning to a "mainly existing homes" phase, with existing home inventory surpassing pre-sold homes for the first time, indicating a significant structural change in the market [1][3][4] Market Trends - As of mid-2025, the available inventory of residential properties in Guangzhou is 14.47 million square meters, with existing homes accounting for 7.42 million square meters (51.3%) and pre-sold homes at 7.05 million square meters (48.7%) [3] - Nationwide, existing home sales area reached 163 million square meters in mid-2025, a year-on-year increase of 12.5%, while pre-sold home sales decreased by 10.6% to 296 million square meters [3] Consumer Preferences - The preference for existing homes is driven by the "seeing is believing" principle, as buyers seek certainty in delivery and wish to avoid risks associated with pre-sold homes, such as project delays and quality issues [3][4] Regional Supply - Existing home projects are now available across all districts in Guangzhou, including key areas like Tianhe and Huangpu, with some projects already in the delivery phase, allowing for immediate occupancy [4] Policy and Market Dynamics - The increase in existing home inventory has sparked discussions on optimizing the pre-sale system, as current practices place significant risk on buyers [5][6] - Experts suggest that a balanced risk-sharing mechanism is needed, where the risks associated with home purchases are more evenly distributed between developers and buyers [5] Implementation of New Sales Models - Cities like Xinyang have begun implementing a "pay and receive" model for existing home sales, with over 30 provinces in China introducing related policies since late 2022 [6] - Guangzhou is considering pilot programs for existing home sales in areas with high inventory, while also addressing the need for developers to adapt to changing market conditions [6]

Core Viewpoint - Guangzhou state-owned enterprise Zhu Shi Real Estate has launched a "price protection action" for its seven main properties, promising to compensate buyers for price differences until December 31, 2025 [1][2] Group 1: Price Protection Strategy - The price protection strategy is essentially a marketing tactic aimed at attracting first-time homebuyers by providing an additional layer of security [1][2] - The properties involved are located in Tianhe, Liwan, Baiyun, and Zengcheng districts, with compensation for price drops up to 200,000 yuan in property management fees [2] - This initiative is an extension of previous promotional activities, including discounts and property management fee waivers [2][3] Group 2: Market Context and Trends - The real estate market in Guangzhou has shown signs of weakness, with a nearly 25% month-on-month decline in new residential sales in July, dropping to 4,787 units [1][4] - The trend of self-initiated price protection measures by real estate companies has become increasingly common in recent years, with similar actions noted in other cities like Shenzhen [4] - The expectation of declining property prices has led to longer decision-making periods for buyers, increasing the urgency for such price protection measures [5]

Core Viewpoint - The real estate market in first-tier cities is actively responding to adjustments, with Guangzhou's state-owned enterprise, Zhu Shi Real Estate, launching a "price protection action" for its main properties, promising to compensate for price drops until December 31, 2025 [1][5]. Group 1: Market Performance - In July, Guangzhou's new residential sales dropped nearly 25% month-on-month to 4,787 units, while second-hand residential sales fell 9.39% to 8,926 units [2]. - The total number of signed contracts in Guangzhou for July was 4,784 units, reflecting a 29.6% month-on-month decline, with a total area of 519,384.3 square meters, down 35.8% [8]. Group 2: Price Protection Strategy - Zhu Shi Real Estate's price protection initiative covers seven main properties across four districts, offering compensation for price drops in the form of property management fee reimbursements, with a maximum amount of 200,000 yuan [3]. - The price protection strategy is seen as a marketing tactic that provides a sense of security for homebuyers, particularly for first-time buyers [2][5]. - Previous promotional activities included offers such as "trade-in discounts" and "free property management for nine years," indicating a trend of evolving marketing strategies [3]. Group 3: Industry Trends - The price protection measures are becoming increasingly common in the market, with other developers like Yuexiu Real Estate and Poly also implementing similar strategies in recent years [6]. - In Shenzhen, several properties have also introduced price protection agreements, reflecting a broader trend in core cities facing market softness since July [7]. - Experts suggest that while price protection promises may seem appealing, their legal enforceability is questionable, as many are not included in purchase contracts, potentially leaving buyers without recourse if prices fall [8].

Investment Rating - The industry rating is optimistic, expecting overall returns to exceed the CSI 300 index by more than 5% in the next six months [11]. Core Insights - The report highlights that the real estate sector is experiencing a positive market trend, with the Shanghai Composite Index and Shenzhen Composite Index rising by 0.34% and 1.42% respectively on August 11, 2025. The Shenwan Real Estate Index increased by 1.24% [3]. - Specific developments include the planning adjustments in Shenzhen's Guangming District, which involve four residential land plots with varying land areas and floor area ratios [5]. - Guangzhou's state-owned enterprise, Zhujiang Real Estate, has initiated a price guarantee action for seven projects, promising to compensate buyers for price differences until the end of the year [6]. Market Performance - The top five performing stocks in the real estate sector include Shen Property A, Wantong Development, Tianbao Construction, Fuxing Shares, and Jintou City Development, with respective increases of 10.01%, 9.96%, 6.65%, 6.41%, and 6.01%. Conversely, the largest declines were seen in Rongfeng Holdings, Yatong Shares, Huali Family, Guangming Real Estate, and Shangshi Development, with decreases of -4.81%, -2.92%, -1.70%, -1.11%, and -1.04% [4]. Company Announcements - Huazhong City Holdings announced a suspension of trading due to a court-ordered liquidation [9]. - Zhuhai Huafa Industrial Co., Ltd. adjusted the coupon rate of its corporate bonds from 3.90% to 2.30%, with a total issuance of 2 billion yuan and a maturity of five years [9]. Industry News - The Shenzhen Intermediate People's Court announced the auction of the Shenzhen Huangting Plaza, with an estimated value of 4.361 billion yuan and a starting price of approximately 3.053 billion yuan [8].

Core Insights - The recent surge in home buying activity in Tianhe, particularly at the LianTou WenJinFu project, indicates a significant shift in the local real estate market driven by the influx of villagers participating in the housing exchange program [1][3][7] Group 1: Market Dynamics - The number of replacement housing options for villagers has increased from 5 to 9, which has led to heightened competition in the real estate market [3] - Tianhe district achieved a record of 1,044 new home registrations in June, surpassing other districts like Zengcheng and Panyu [8][11] - Six out of the top ten new home projects in Tianhe for the first half of the year were included in the housing exchange program, highlighting the program's impact on sales [11][12] Group 2: Sales Performance - The sales performance of several projects has seen dramatic increases, with the Zhongjian Tianhe Jingcheng No. 1 project experiencing a 3,700% month-over-month increase in June [13] - The overall sales momentum continued into July, with nearly 480 units sold in the first week alone, indicating strong demand [15] - The total available units in Tianhe are reported to be 7,142, suggesting a potential for rapid sales if the current trend continues [15] Group 3: Developer Strategies - Developers are actively implementing strategies to attract villagers, including offering free transportation and gifts, to capitalize on the housing exchange trend [19] - The success of the Huangpu district in utilizing the housing exchange model has set a precedent, with over 1,100 units sold and more than 20 billion yuan in funds circulated [22] Group 4: Broader Implications - The trend of using existing new homes for relocation purposes is expected to grow, as traditional motivations for home buying are diminishing [24][26] - The overall inventory in Guangzhou has increased, with Tianhe facing a longer absorption period compared to other districts, indicating a supply-demand imbalance [26]