保健品行业增长
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万联证券:三大因素驱动保健品行业成长 年轻消费相关市场前景可期
Zhi Tong Cai Jing· 2025-10-21 02:03
Core Insights - The health supplement industry in China is expected to maintain a growth trend in the medium to long term, driven by regulatory improvements and effective demand, supply, and channel dynamics [1][2] Group 1: Industry Growth Drivers - Three main factors are driving the growth of the health supplement industry: 1. Channel shift from offline to online, enabling more precise marketing and stimulating consumer demand [1] 2. Increased health awareness due to experiences with COVID-19 and an aging population [1] 3. Diversification of health supplement categories and consumption scenarios attracting younger consumers [1] Group 2: Market Segmentation - Dietary supplements are the primary consumption area, projected to account for 55.98% of the market size in 2024, with a decreasing market concentration (CR5 at 27.6%) [2] - The traditional nourishment market has stagnated due to the "Qianjian incident," facing challenges in both volume and price [2] - The sports nutrition market, while small, is growing rapidly with a CAGR of 8.64% from 2010 to 2024, indicating significant growth potential as fitness concepts become more popular [2] - The children's health segment is also growing, with a CAGR of 8.37% from 2010 to 2024, despite a declining birth rate [2] - The weight management market has shown volatility, with a negative growth in 2022, but still holds potential for future growth due to rising health awareness [2]
万联晨会-20251021
Wanlian Securities· 2025-10-21 00:52
Core Insights - The report indicates that the A-share market saw collective gains on Monday, with the Shanghai Composite Index rising by 0.63%, the Shenzhen Component Index by 0.98%, and the ChiNext Index by 1.98% [2][8] - The total trading volume in the Shanghai and Shenzhen markets reached 17,374.09 billion [2][8] - In the industry sectors, telecommunications, coal, and electric equipment led the gains, while non-ferrous metals, agriculture, forestry, animal husbandry, and beauty care sectors experienced declines [2][8] Important News - The U.S. and China are set to return to the negotiation table, with key issues including rare earths, fentanyl, and soybeans highlighted by U.S. President Trump [3][9] - China's GDP grew by 5.2% year-on-year in the first three quarters, with a quarterly breakdown of 5.4% in Q1, 5.2% in Q2, and 4.8% in Q3 [3][9] Industry Analysis - The health supplement industry is projected to grow, driven by three main factors: the shift from offline to online channels, increased health awareness due to COVID-19 and aging population, and diversification of product categories attracting younger consumers [10][11] - The dietary supplement segment is the largest, expected to account for 55.98% of the market by 2024, with a compound annual growth rate (CAGR) of 6.60% from 2020 to 2024 [13][16] - The sports nutrition market is the fastest-growing segment, with an expected CAGR of 8.64% from 2010 to 2024, while the traditional tonic market faces challenges due to regulatory scrutiny and market saturation [13][16] Market Dynamics - The report highlights that the penetration rate of health supplements among the elderly in China is only 23.04%, compared to 73.04% in the U.S., indicating significant growth potential [15][16] - E-commerce is projected to account for 43.9% of sales by 2024, with traditional sales channels facing challenges [17][18] Key Companies - Leading companies in the health supplement sector include: - **Tongrentang**: A market leader with over 10% market share, focusing on technology and R&D [18] - **Jin Dawei**: Covers the entire supply chain from raw materials to marketing, with a strong international presence [18] - **Xianle Health**: A CDMO leader with capabilities in multiple dosage forms and a strong international footprint [18]