Core Viewpoint - The health food industry in China has been steadily developing to meet health consumption demands, but issues such as false advertising and exaggerated claims have emerged, prompting regulatory actions to enhance market order and safety standards [1] Regulatory Actions - The State Administration for Market Regulation (SAMR) has implemented a five-year special rectification action since 2020 to regulate the health food industry, focusing on improving market order and safety levels [1][2] - SAMR emphasizes a full-chain regulatory approach, ensuring safety, efficacy, and quality of health foods through strict registration, production licensing, and post-market supervision [2] Inspection and Compliance - Over the past five years, SAMR has conducted 175,000 batches of health food inspections, maintaining a non-compliance rate below 0.6% for five consecutive years, with 100% self-inspection and problem rectification rates reported by production enterprises [3] Market Environment - The health food market has faced marketing irregularities, including illegal online marketing, hidden channels, and deceptive practices [4] - SAMR has taken strong measures against illegal activities, with 6,304 cases investigated and fines totaling 260 million yuan since 2020 [5] Innovative Approaches - SAMR has introduced innovative methods such as encouraging consumers to report illegal activities through "you shoot, I check" initiatives, enhancing the accountability of direct selling companies [5]

Core Viewpoint - The State Administration for Market Regulation (SAMR) emphasizes the importance of health food products and outlines a five-year action plan to enhance regulation and safety in the health food industry, addressing issues such as false advertising and consumer deception [1][2][3] Group 1: Regulatory Measures - The SAMR has implemented a comprehensive regulatory framework that includes pre-market registration, production oversight, and post-market surveillance to ensure the safety and efficacy of health food products [1][2] - Over the past five years, the SAMR has conducted inspections on 175,000 batches of health food products, taking corrective actions such as product recalls and penalties for non-compliance [1][2] Group 2: Accountability and Compliance - The SAMR has established a system where local government leaders are responsible for overseeing health food production companies, ensuring accountability at all levels [2] - Companies are required to appoint food safety officers and implement a dynamic risk management system, achieving a 100% self-inspection report rate and problem rectification rate annually [2][3] Group 3: Enforcement Actions - A combination of concentrated actions and long-term governance has been employed to combat illegal activities in the health food sector, resulting in 31,000 cases being investigated and fines totaling 540 million yuan [2] - The SAMR has intensified efforts against counterfeit health products, with 12,000 criminal cases related to fake health foods being prosecuted [2] Group 4: Public Awareness and Education - The SAMR has launched extensive public education campaigns, producing over 500 articles on healthy eating and consumer tips to help the public make informed choices regarding health food products [2] - Initiatives such as the "Health Food Discussion" have engaged over 40 million people, promoting scientific understanding and rational consumption of health foods [2][3] Group 5: Future Directions - The SAMR plans to continue reinforcing food safety regulations and maintaining the positive trend in health food quality and safety, aligning with national policies to meet public demand for improved living standards [3]

Core Insights - The health food industry in China has seen steady development while facing issues such as false advertising and exaggerated claims [1] - The State Administration for Market Regulation (SAMR) has implemented a five-year action plan since 2020 to clean up the health food industry, resulting in a continuous non-compliance rate of less than 0.6% in product inspections over five years [1] Group 1: Regulatory Actions - The five-year cleanup involved a combination of "concentrated actions + long-term governance," maintaining a high-pressure stance against illegal production and additives [1] - A total of 31,000 cases were investigated, resulting in fines amounting to 540 million yuan [1] - The crackdown on illegal activities included 12,000 criminal cases related to counterfeit health products [1] Group 2: Industry Standards - The National Health Commission is revising the national food safety standard for health food production, expanding the standard from 10 to 14 chapters and adding informative appendices [2] - New standards impose higher requirements on raw material management and production processes to ensure consumer safety [2] - Companies are required to establish a comprehensive food safety management system and conduct production process validation to meet safety and quality control standards [2][3] Group 3: Future Directions - The revised standards will serve as mandatory national food safety standards, providing clearer enforcement guidelines for regulatory practices [3] - The National Health Commission plans to continue improving the standard system and enhance training for effective implementation in food regulation [3]