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张园“静安会客厅”洞见进博机遇
Sou Hu Cai Jing· 2025-11-08 02:00
Core Insights - The 8th China International Import Expo (CIIE) is boosting global economic recovery and confidence, with the Zhangyuan "Jingan Reception Hall" becoming a focal point for showcasing opportunities and innovations in the consumer market [1][4]. Group 1: Innovation and Business Models - Zhangyuan is implementing an innovative "First Release + Bonded" model, integrating its operational experience to connect domestic and international markets efficiently [3][4]. - Four international jewelry brands are utilizing Zhangyuan's specialized bonded warehouse to reduce operational costs and enhance global resource connectivity, transforming exhibition items into marketable products [4]. Group 2: Consumer Experience and Brand Engagement - The "Open China, Open Market" dialogue at Zhangyuan highlights how the current openness in China is creating new opportunities for multinational brands, emphasizing the importance of cultural experiences and emotional value in consumer engagement [9][10]. - The event features discussions on the significance of creating resonant cultural experiences for international brands, with insights from various industry experts [10]. Group 3: Women's Empowerment and Cultural Narratives - The "Jingan Reception Hall" is also focusing on women's empowerment through the launch of the "Zhangyuan Era Skirt Hero" IP, which aims to explore women's contributions and opportunities in a global context [11][12]. - The upcoming "Era Skirt Hero Forum" will further engage outstanding women across various sectors, promoting dialogue on women's roles in contemporary society [11]. Group 4: Market Dynamics and Future Prospects - The dual presence of international brands and domestic "Guochao" brands at the expo allows for sustained spillover effects, positioning Zhangyuan as a connector of opportunities and an experimental ground for innovations [14]. - By leveraging the "First Release" and "Bonded" strategies, Zhangyuan is solidifying its status as a new landmark for global product launches in Shanghai, contributing to the development of Jingan District as an international consumption center [14].