Core Insights - Cross-border e-commerce is a feasible shortcut for importing melatonin, providing a unique pathway for overseas health products within the regulatory framework [1] Group 1: Advantages of Cross-Border E-Commerce - Exemption from initial registration/filing: Products listed in the "Cross-Border E-Commerce Retail Import Product List" can temporarily avoid the lengthy and costly "blue hat" registration process, significantly lowering market entry barriers [1] - High customs efficiency and logistics experience: The "bonded stockpiling" model allows for rapid customs clearance and delivery, achieving next-day delivery comparable to domestic e-commerce [1] - Direct access to consumers for quick market testing: Platforms like Tmall International and JD International enable new brands to quickly establish recognition and gather feedback, making it an ideal way to test the Chinese market [1] Group 2: Compliance Requirements - Adherence to the "personal use" principle: All products must be sold directly to end consumers, with no domestic resale allowed [3] - Transaction limit management: Single transaction limit is ≤5000 yuan, and annual personal transaction limit is ≤26000 yuan [4] - Positive list management: Products must be included in the latest cross-border e-commerce retail import product list [5] - Full data integration: E-commerce platforms must connect with customs systems to ensure accurate reporting of orders, payment slips, and logistics slips [6] Group 3: Import Process for Melatonin - Step 1: Preliminary qualifications and filing: Overseas companies must authorize a domestic enterprise as an agent to register with customs for cross-border e-commerce [7] - Step 2: Bonded warehouse stockpiling and storage: Products are shipped in bulk to China, undergo customs declaration, and are managed under customs supervision [10] - Step 3: Sales and final delivery: Consumers place orders, and after customs clearance, packages are delivered directly from the bonded warehouse to consumers [11] Group 4: Key Compliance Points and Long-Term Planning - Product compliance is fundamental: Ensure product ingredients meet Chinese regulations and provide basic information through websites or QR codes [13] - Strict prohibition on secondary sales: Reselling products purchased through cross-border e-commerce channels domestically is illegal [13] - Regular monitoring of the positive list: Brands should frequently check the "Cross-Border E-Commerce Retail Import Product List" to ensure their products remain compliant [13] - Handling returns and unsold items: Returned products must go back to the bonded warehouse, and long-term unsold items must be either re-exported or destroyed under customs supervision [14] - Long-term planning: Brands intending to enter offline retail channels should simultaneously initiate "blue hat" registration or filing applications while conducting cross-border e-commerce [14]

Core Insights - The article highlights the innovative cross-border e-commerce model in Xiong'an, showcasing the benefits of tax exemptions and price advantages for consumers [2][4] - The experience store allows consumers to physically interact with products before purchasing, addressing common issues in online shopping [3][4] Group 1: Cross-Border E-Commerce Model - The Xiong'an Duty-Free Goods Direct Purchase Experience Store utilizes the cross-border e-commerce 1210 model, which allows for tax exemptions and significant price reductions on imported goods [2] - This model enables e-commerce companies to store goods in a bonded warehouse, facilitating direct shipping to consumers after orders are placed [2][4] Group 2: Consumer Experience - The experience store features a trial area for cosmetics, allowing customers to test products before making a purchase, thus reducing the likelihood of buying unsuitable items [3] - The "front store and back warehouse" model enhances logistics efficiency, ensuring quick delivery of products to consumers [3] Group 3: Industry Growth - Since the establishment of the Xiong'an Comprehensive Pilot Zone for Cross-Border E-Commerce in 2020, the region has seen an annual import and export growth rate of 238% [4] - The area has achieved comprehensive coverage of various cross-border e-commerce models, with significant projects like Cainiao and Douyin's cross-border bonded warehouse signed and implemented [4]