Core Insights - The health consumption market is transitioning from a passive "treatment" mindset to an active "prevention" approach, driven by policy, technology, and consumer upgrades [1][28] - The report identifies five consumer segments, each with distinct health management preferences and behaviors [1][49] Group 1: Consumer Trends - Health is becoming a core aspect of beauty, with non-prescription drugs and oral beauty products gaining popularity [2] - Weight management is a key focus, with scientific weight loss principles and innovative food products emerging [2] - The concept of "preventive health" is gaining traction, emphasizing dietary and lifestyle habits [2] - Emotional well-being is increasingly recognized, with consumers using purchases as a means to cope with emotions [2] Group 2: Market Dynamics - The health consumption market is experiencing a supply-demand restructuring, with a shift towards personalized health solutions [33] - The market is expanding across various categories, including "health + home," "health + pets," and "health + beauty" [35] - The pharmaceutical market in China reached approximately 14,480 billion yuan in 2020, with a projected compound annual growth rate of 9.6% over the next five years [35] Group 3: Consumer Segmentation - The report categorizes consumers into five segments: 1. High-intelligence action-oriented individuals who prioritize authoritative endorsements and transparent efficacy [1][49] 2. Passive followers who respond to external health trends and are influenced by social media [1][49] 3. Family health managers focused on disease prevention and safety of ingredients [1][49] 4. Relaxed wellness enthusiasts who practice balanced diets and prefer traditional health products [1][49] 5. Emotionally healing individuals who seek professional psychological support and smart companionship devices [1][49] Group 4: Challenges and Solutions - The industry faces challenges such as information overload, brand trust crises, and the need for clearer health narratives [40] - The TRUTH principle proposed by CBNData aims to address these challenges by establishing a cognitive benchmark and rebuilding trust mechanisms [40]

Core Viewpoint - The price of the compound jujube kernel capsule, a commonly used sleep aid in China, has skyrocketed from approximately 20 yuan to over 100 yuan in just a few years, indicating a significant market shift and rising demand for sleep-related medications [1][2][3]. Group 1: Price Trends - The price of the compound jujube kernel capsule has increased dramatically, with some pharmacies selling it for as high as 148 yuan for a 12-capsule bottle, averaging over 12 yuan per capsule [2][3]. - A comparison of purchase orders shows that the price of the 12-capsule bottle rose from about 20 yuan in 2020 to nearly 150 yuan today, marking an increase of approximately 600% over five years [3][4]. - The current retail price for the 12-capsule bottle is set at 128 yuan, with a supply price of 98 yuan, reflecting a significant markup from previous years [9][10]. Group 2: Raw Material Costs - The primary raw material, sour jujube seed, has seen its price rise from 200 yuan per kilogram in 2020 to over 1,000 yuan per kilogram in 2023, representing a 400% increase over three years [12][13]. - The price of another key ingredient, corydalis, has also fluctuated, increasing from 40 yuan to 150 yuan per kilogram between 2020 and 2022, with current prices maintaining high levels [16][20]. Group 3: Market Demand - The demand for sleep aids has surged, with a reported increase of nearly 30% in the number of patients visiting sleep clinics from 2021 to 2024 [26][28]. - According to a report, the incidence of insomnia among adults in China is as high as 38.2%, with an estimated 200 to 300 million people affected by sleep disorders [27][31]. - The market for insomnia medications is projected to grow significantly, with estimates indicating an increase from 10.3 billion yuan in 2017 to 21.2 billion yuan by 2030, reflecting a robust compound annual growth rate [31].