菠萝：先请教您一个本质的问题，人为什么要睡觉？ 苑成梅主任：为了活着，就这么简单。我们的生存很重要，不睡觉真的会死人。 睡觉有几个重要的功能。第一是促进生长发育。我们都知道小孩睡得特别多，那是因为神经发育、生长 素的分泌等，主要都是在晚上完成的，所以睡觉的过程对于长智商、长身高都特别重要。 还是要了解自己，尊重自己的特性，不要非得跟自己拧着。中国人非常讲究顺天应人，这种哲学观念还 是挺重要的。睡觉是为了活着，当然也是为了更好地活着。 菠萝：怎么知道自己是属于睡眠长的还是睡眠短的人？ 还有一个作用就是恢复体力。哪怕玩一天也会消耗非常多的能量，更何况大多数人是工作了一天，而夜 间睡眠是帮助恢复体力的。 睡眠还可以清除白天的代谢废物。现在科学家已经证实，我们在睡眠过程中有淋巴液的脉冲式释放，会 把细胞间隙里的一些代谢产物清除掉。 睡眠对我们的认知功能也非常重要，它通过整理记忆碎片，起到规范内在秩序的作用。我们白天会接收 到非常多的信息，这些信息只有部分是有用的。睡觉的过程中，其实大脑某一些区域也在工作，就像电 脑，有用的东西保存了，没用的东西在关机后就释放掉了。所以有些实验证实，睡得好的人，在睡觉前 记忆一些东西， ...

Core Insights - The health consumption market is transitioning from a passive "treatment" mindset to an active "prevention" approach, driven by policy, technology, and consumer upgrades [1][28] - The report identifies five consumer segments, each with distinct health management preferences and behaviors [1][49] Group 1: Consumer Trends - Health is becoming a core aspect of beauty, with non-prescription drugs and oral beauty products gaining popularity [2] - Weight management is a key focus, with scientific weight loss principles and innovative food products emerging [2] - The concept of "preventive health" is gaining traction, emphasizing dietary and lifestyle habits [2] - Emotional well-being is increasingly recognized, with consumers using purchases as a means to cope with emotions [2] Group 2: Market Dynamics - The health consumption market is experiencing a supply-demand restructuring, with a shift towards personalized health solutions [33] - The market is expanding across various categories, including "health + home," "health + pets," and "health + beauty" [35] - The pharmaceutical market in China reached approximately 14,480 billion yuan in 2020, with a projected compound annual growth rate of 9.6% over the next five years [35] Group 3: Consumer Segmentation - The report categorizes consumers into five segments: 1. High-intelligence action-oriented individuals who prioritize authoritative endorsements and transparent efficacy [1][49] 2. Passive followers who respond to external health trends and are influenced by social media [1][49] 3. Family health managers focused on disease prevention and safety of ingredients [1][49] 4. Relaxed wellness enthusiasts who practice balanced diets and prefer traditional health products [1][49] 5. Emotionally healing individuals who seek professional psychological support and smart companionship devices [1][49] Group 4: Challenges and Solutions - The industry faces challenges such as information overload, brand trust crises, and the need for clearer health narratives [40] - The TRUTH principle proposed by CBNData aims to address these challenges by establishing a cognitive benchmark and rebuilding trust mechanisms [40]

Core Viewpoint - The price of the compound jujube kernel capsule, a commonly used sleep aid in China, has skyrocketed from approximately 20 yuan to over 100 yuan in just a few years, indicating a significant market shift and rising demand for sleep-related medications [1][2][3]. Group 1: Price Trends - The price of the compound jujube kernel capsule has increased dramatically, with some pharmacies selling it for as high as 148 yuan for a 12-capsule bottle, averaging over 12 yuan per capsule [2][3]. - A comparison of purchase orders shows that the price of the 12-capsule bottle rose from about 20 yuan in 2020 to nearly 150 yuan today, marking an increase of approximately 600% over five years [3][4]. - The current retail price for the 12-capsule bottle is set at 128 yuan, with a supply price of 98 yuan, reflecting a significant markup from previous years [9][10]. Group 2: Raw Material Costs - The primary raw material, sour jujube seed, has seen its price rise from 200 yuan per kilogram in 2020 to over 1,000 yuan per kilogram in 2023, representing a 400% increase over three years [12][13]. - The price of another key ingredient, corydalis, has also fluctuated, increasing from 40 yuan to 150 yuan per kilogram between 2020 and 2022, with current prices maintaining high levels [16][20]. Group 3: Market Demand - The demand for sleep aids has surged, with a reported increase of nearly 30% in the number of patients visiting sleep clinics from 2021 to 2024 [26][28]. - According to a report, the incidence of insomnia among adults in China is as high as 38.2%, with an estimated 200 to 300 million people affected by sleep disorders [27][31]. - The market for insomnia medications is projected to grow significantly, with estimates indicating an increase from 10.3 billion yuan in 2017 to 21.2 billion yuan by 2030, reflecting a robust compound annual growth rate [31].

Core Insights - The article highlights the growing phenomenon of sleep deprivation and its impact on society, particularly among younger generations, leading to the emergence of a multi-billion dollar sleep economy [1][3][4]. Group 1: Sleep Crisis - Over 300 million people in China suffer from sleep disorders, with an insomnia rate of 38.2% among adults, indicating that one in three individuals struggles with sleeplessness [7][21]. - Major cities like Beijing, Shanghai, and Guangzhou are identified as "insomnia hotspots," with average sleep durations falling below 6.5 hours, significantly lower than the international health standard of 7-9 hours [7][21]. - The collective sleep deprivation is exacerbated by both voluntary late-night activities and involuntary insomnia, creating a cycle of anxiety and fatigue [10][20]. Group 2: Sleep Economy Growth - The sleep economy in China reached nearly 500 billion yuan in 2023, with an annual growth rate of 86%, and is projected to exceed 1 trillion yuan by 2030 [21][24]. - The consumer base for sleep-related products has grown by 23% from 2019 to 2023, with average spending per person increasing by 20% and the number of purchases rising by 29% [21][24]. - Traditional sleep aids like bedding and sleep masks remain popular, while innovative products such as smart mattresses and sleep monitoring devices are gaining traction [29][51]. Group 3: Consumer Preferences - Among consumers experiencing sleep issues, 64% opt for home textiles and bedding products to improve their sleep environment, indicating a sustained demand for basic sleep solutions [27]. - The market for smart sleep products is expanding rapidly, with a projected annual growth rate of 30%, potentially reaching 200 billion yuan by 2030 [51]. - Different generations exhibit varying preferences for sleep aids, with older generations favoring supplements and younger consumers gravitating towards smaller sleep products like eye masks and aromatherapy candles [42]. Group 4: Innovative Solutions - The rise of smart sleep technology, including AI-driven sleep monitoring and environment-adjusting devices, is redefining how consumers approach sleep quality [51][58]. - Despite the potential of smart sleep products, concerns remain regarding their accuracy and effectiveness compared to traditional medical devices [58][61]. - The emergence of new roles such as "sleep coaches" reflects the growing market for personalized sleep solutions, indicating a willingness among consumers to invest in various methods to achieve better sleep [44][50].