"跨境电商保税商品不能现场提货，可以从网上下单，通过快递邮寄到家。"成子毅说，与传统跨境购物网上下单看不见、摸不着的"盲拍"不 同，在体验店里，消费者可以现场体验商品，直观了解商品后再下单。 记者注意到，体验店化妆品区域设有专门的试用台，上面摆放着各类产品试用装，顾客可以试用后再决定是否购买。这种"先试后买"的模式， 有效解决了跨境购物中常见的"买错""不合适"等问题。 来自日本、欧美的护肤品，来自韩国的零食和婴幼儿用品……10月11日，记者走进位于雄安综保区的雄安保税商品直购体验店，只见进口商品 琳琅满目，仿佛走进了一个微缩版的"全球集市"。 消费者陈颖正在店里挑选商品，当看到某知名品牌的一款150毫升精粹水后惊叹道："这里卖588元，我在网上看的要700多元呢！" 为何价格能便宜这么多？原来，体验店内展示销售的是跨境电商保税商品。 "我们采用跨境电商1210模式从海外进口商品。"雄安保税商品直购体验店（e麦圈儿）运营负责人成子毅介绍，跨境电商1210模式又叫"保税备 货模式"。采用这种模式，电商企业可以先将海外商品整批运至综合保税区内进行保税仓储。消费者下单后，商品直接从保税区发出。与一般 贸易形式相比， ...

Core Viewpoint - CeraVe celebrates its 20th anniversary, marking two decades of innovation in "Barrier Science" and establishing itself as a leading brand in the skincare industry, particularly in the realm of skin barrier repair [2][6][23] Brand Development and Market Position - CeraVe was founded in 2005 based on insights from dermatologists who identified skin barrier damage as a common issue across various skin conditions, leading to the creation of effective and accessible skincare solutions [7][12] - The brand's name combines "Ceramides" and "MVE Technology," highlighting its commitment to transforming core technology into product efficacy [7] - CeraVe's initial product launch included three cornerstone products that utilized a unique combination of ceramides and MVE technology, achieving both effective repair and long-lasting results [9] Scientific Foundation and Clinical Validation - CeraVe has consistently emphasized evidence-based research, with its products being recommended by leading dermatological organizations globally [10][11] - The brand has maintained a strong connection with dermatologists, ensuring that its scientific findings are published in reputable journals and incorporated into clinical guidelines [11][19] Growth and Expansion Strategy - Acquired by L'Oréal in 2017, CeraVe accelerated its global expansion and deepened its research investments, leading to its recognition as the number one recommended moisturizing skincare brand in the U.S. [10][12] - The brand has successfully penetrated 35 countries, adapting its strategies to local markets while maintaining a focus on scientific integrity and consumer accessibility [10][13] Product Strategy in China - CeraVe's entry into the Chinese market has been marked by a focus on core product categories and a commitment to simplifying skincare routines, promoting the philosophy of "less is more" [14][15] - The brand has established a robust medical collaboration framework, engaging with top scholars and institutions to drive innovation and validate its product efficacy [17][18] Social Responsibility and Community Engagement - CeraVe has undertaken various initiatives to promote skin health awareness and provide support to affected communities, including partnerships with medical associations for research and public health campaigns [18][19] - The brand's commitment to social responsibility is evident in its ongoing efforts to educate consumers about skincare, particularly for vulnerable populations such as children [18][19] Future Outlook - CeraVe aims to focus on the Z generation as a core target demographic, leveraging diverse marketing strategies to enhance brand recognition and consumer engagement [21][22] - The brand's strategy includes a comprehensive channel approach, prioritizing online growth while expanding its offline presence to reach a broader audience [22] - CeraVe's commitment to scientific validation and innovation positions it to redefine industry standards and maintain its leadership in the skincare market [22][23]