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分红险正重回“C位”,险企投资能力成胜负手
Di Yi Cai Jing Zi Xun· 2025-11-06 11:28
Core Viewpoint - The insurance industry is experiencing a shift towards dividend insurance products due to the prolonged low interest rate environment, with analysts predicting a full transition by 2026 [1][4]. Industry Trends - Dividend insurance is regaining popularity as it offers a combination of guaranteed benefits and floating dividends, making it attractive for both customers and insurance companies [1][4]. - The proportion of dividend insurance in new premium income has significantly increased, with China Pacific Insurance reporting a rise from 51% to 58.6% in just a few months [4]. Company Strategies - Major insurance companies like China Ping An and New China Life are enhancing their dividend product offerings and reporting substantial growth in dividend insurance premiums, with Ping An seeing a 40.9% year-on-year increase [5][4]. - China Taiping has achieved a remarkable 116.0% year-on-year growth in dividend insurance premiums, indicating a successful transition to this product type [5]. Investment Capabilities - The ability of insurance companies to invest effectively is crucial for their success in the dividend insurance market, as higher investment returns lead to better dividend payouts for policyholders [6][8]. - Companies are adopting various investment strategies, such as tactical and strategic asset allocation, to optimize their investment performance and enhance the competitiveness of their dividend insurance products [8]. Regulatory Environment - New regulations require insurance companies to align their dividend levels with actual asset-liability management and investment returns, promoting a shift towards high-quality and sustainable development in the industry [9].