保险代理人队伍正从"量"的扩张向"质"的提升飞跃。 随着人身险行业代理人队伍"清虚"进入尾声与"优增优育"策略稳步推进，一度持续收缩的代理人规 模逐步企稳。值得注意的是，更深层次的变革正在发生——代理人角色从单一销售向综合顾问跃迁，一 场以"专业价值"为核心的重塑浪潮，正推动保险业迈向高质量增长的新阶段。 量稳：队伍规模降幅收窄 保险代理人队伍正显现企稳趋势。 两组关键数据印证这一趋势：截至2025年上半年末，五家A股上市险企代理人合计约133万人，较 去年末微降4.0%；近日发布的《2025中国保险中介市场生态白皮书》显示，截至2024年末，人身险公 司营销员人数为264万人，虽较2019年高峰时的912万人下降超过七成，但与2023年末的281万人相比， 降幅已显著收窄，整体呈现企稳态势。 业内分析认为，代理人数量趋稳主要源于两方面因素。一方面，行业持续推进的"清虚"工作已进入 阶段性尾声，队伍结构逐步夯实；另一方面，保险公司普遍实施"优增优育"策略，注重引进和培养高素 质人才，有效提升了增员质量与人员留存率。其中，部分具备工作经验和专业背景的人才将相对灵活的 保险代理人作为就业选择。这都在一定程度上减缓 ...

Core Viewpoint - The number of insurance agents in China's five major listed life insurance companies has shown signs of stabilization, with a total of 1.3302 million agents as of mid-2025, down from 1.3852 million at the end of 2024, indicating a decrease of 55,000 agents or 3.97% [1][2] Group 1: Agent Numbers and Trends - As of mid-2025, the total number of agents for the five major life insurance companies is 1.3302 million, a decrease from 1.3852 million at the end of 2024 and 1.373 million in mid-2024 [3] - China Life remains the leader in individual insurance sales personnel with 592,000 agents, down from 629,000 a year earlier [3] - Ping An Life's agent count is stable at 340,000 compared to the previous year, but down 6.34% from the end of 2024 [3] - Taikang Life's agent count increased to 186,000, a year-on-year growth of 1.6% [4] Group 2: Reasons for Stabilization - The stabilization of agent numbers is attributed to strategic transformations focusing on quality over quantity, accelerated digital transformation, and optimization of team structure [4][5] - The new business value for Ping An Life's agents grew by 17.0% year-on-year, with per capita new business value increasing by 21.6% [4] - New business value for Xinhua Insurance's individual insurance channel reached 3.105 billion yuan, up 11.7% year-on-year, with per capita productivity increasing by 74% [4] Group 3: Future Outlook - The insurance agent workforce is expected to stabilize in total numbers while optimizing its structure, driven by aging population and increasing wealth management needs [5][6] - The industry is transitioning from scale expansion to quality enhancement, with a focus on high-quality, professional agents [5] - The demand for long-term protection products like health and pension insurance is anticipated to provide more business opportunities for agents [6]