Core Viewpoint - The article emphasizes the significant changes in insurance consumer behavior, highlighting the increasing insurance awareness and the shift towards more rational purchasing decisions driven by a focus on cost-effectiveness and personalized solutions [2][4]. Group 1: Consumer Awareness and Behavior - The "2024 China Internet Insurance Consumer Insight Report" indicates a notable rise in consumer insurance awareness, with nearly 60% of families spending over 8,000 yuan annually on premiums, reflecting a significant increase from 2023 [3]. - The primary concern for consumers has shifted from "difficulties in claims" to "difficulty in product selection," with 63% of consumers expressing challenges in choosing suitable insurance products due to the growing variety available [3]. - Approximately 70% of consumers are willing to pay for professional insurance consulting services, indicating a trend towards seeking personalized and precise coverage solutions [4]. Group 2: Upgrading Insurance Consumption - In 2024, 60% of consumers are opting to upgrade their existing insurance products rather than purchasing new ones, demonstrating a focus on enhancing current coverage to meet evolving risk and wealth management needs [5]. - About 57% of consumers are using insurance for wealth management, positioning it as the second-largest wealth management tool after bank products, reflecting a shift towards a dual function of insurance as both risk management and wealth accumulation [5]. Group 3: Price Sensitivity and Online Trends - 57% of consumers prioritize cost-effectiveness when purchasing insurance, with 48% of those willing to pay higher premiums focusing more on the type of coverage rather than brand or service [6]. - The online insurance purchase rate among consumers aged 60 and above has surged from 26% to 66%, indicating a significant increase in online engagement among older demographics [6]. - The online purchase rate for insurance is now nearly equal to offline rates, with 78% of consumers opting for online purchases in 2024, suggesting a potential future dominance of online channels [8]. Group 4: Rise of Internet Insurance Intermediaries - The acceptance of internet insurance intermediaries among younger consumers has rapidly increased, with their purchase rate rising from 24% to 44%, marking a significant shift in consumer preferences [12]. - The internet insurance market is projected to exceed one trillion yuan in the next five years, driven by technological innovation and evolving consumer demands, positioning it as a key growth engine for the insurance industry [12].