Core Insights - The insurance telemarketing industry is experiencing a significant decline, with 9 life insurance companies shutting down 19 telemarketing centers this year, reflecting a broader trend of regulatory tightening and consumer distrust [1][2] - The closure of telemarketing centers is a response to persistent issues such as misleading sales practices, consumer complaints, and regulatory pressures, indicating a shift towards more compliant and quality-focused sales strategies [1][2][3] Group 1 - The reduction in telemarketing centers is attributed to a combination of consumer complaints regarding misleading sales practices and regulatory scrutiny, leading to increased compliance pressures on insurance companies [1][2] - The former leader in telemarketing, China American Life Insurance Company, closed its last telemarketing center in March 2023, highlighting the industry's transition away from this sales model [1] - Regulatory bodies have introduced new rules to enhance the professionalism and ethical standards of insurance sales personnel, necessitating a shift in the operational framework of telemarketing centers [2] Group 2 - Complaints against telemarketing practices include exaggeration of insurance benefits, creating urgency through false claims of product availability, and withholding critical contract information, which have contributed to consumer distrust [3] - The industry is moving from a broad marketing approach to a more precise and compliant service model, emphasizing quality over quantity in sales practices [3] - The future focus for insurance companies will likely shift towards providing better service and protection for policyholders rather than merely increasing sales volume [3]

电销中心关了，投诉就会消失吗？答案显然是否定的。电销只是一种销售形式，本质上来看，引来 大量投诉的是销售误导行为，而非电销本身。若只是对电销这个渠道"一关了之"，类似问题也仍会换个 形式继续存在。保险电销的退潮不是终点，而是行业从"广撒网"式营销，转向精准合规服务的起点。 有的电销人员夸大保险责任，宣称保险产品"没有任何免赔，没有任何门槛，花多少，公司给咱们 报多少"；有的炒作"停售"与"末班车"，采用"产品即将停售""最后一波高收益产品"等话术制造紧张氛 围，误导消费者匆忙决策；有的故意隐瞒合同重要信息，对产品的保险属性、免责条款、中途退保损失 等避而不谈……事实证明，在行业高速增长时期，这种依赖人海战术、大水漫灌的粗放式发展或许会奏 效；但当行业转向高质量发展，市场更加成熟、消费者越发理性、监管环境趋严时，这套模式便再难以 为继。尽管简单粗暴的电销模式已风光不再，但专业电话咨询服务的价值仍将持久存在。未来，保险公 司电话座席的核心命题，或许不再是"如何为公司卖出更多保单"，而是"如何为投保人提供更优质的保 障和服务"。 （责任编辑：关婧） 你是否感觉到，那些曾频频响起的寿险推销电话，近年来渐渐减少了。笔者 ...