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加买保单,追年金险,为何保险成齐鲁家庭财富管理的“心头好”?
Qi Lu Wan Bao· 2025-06-17 02:44
Core Insights - The report indicates that 57% of consumers are using insurance for family wealth management in 2024, marking a significant shift towards insurance as a primary financial tool, second only to bank wealth management products [5][6][9] - There is a notable increase in the investment in savings-type insurance, with 29% of consumers opting for this, while only 2% are increasing investments in real estate, highlighting a trend towards insurance as a stable wealth management option amid economic uncertainty [6][9] Consumer Behavior Trends - Consumers are increasingly recognizing insurance not just as a protection tool but as an effective wealth management strategy, especially among younger demographics who are entering the market [7][8] - The flexibility and transparency of internet insurance platforms are attracting younger consumers, allowing them to start with smaller investments and gradually build their asset pools [8][9] Market Dynamics - The report emphasizes that savings-type insurance products, such as endowment and annuity insurance, are gaining traction, particularly among the 41-50 age group, which is typically at the peak of wealth accumulation [9] - The insurance industry is evolving to meet the growing demand for stable returns and risk management, positioning itself as a crucial component of family wealth management strategies [9]