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银行开年营销资源挪移
Jing Ji Wang· 2026-02-28 01:56
"银行理财产品还值不值得买?"2月26日,在北京某家银行网点的理财柜台前,一位投资者向客户经理 咨询。在权益市场波动下,当前部分银行理财产品收益承压,多位投资者表示,自己购买的理财产品出 现了当日收益为0甚至为负的情况。 为了应对市场波动,吸引更多客户资金,理财机构推出"元宵节专享""新春专享"等特色理财产品。与此 同时,行业掀起降费潮,不少理财机构密集下调理财产品固定管理费、销售服务费的费率。然而,投资 者对此似乎并不买账。 业内人士认为,投资者收益预期与风险偏好不匹配的矛盾将在2026年完全显化。理财机构解决该矛盾的 两大路径,一是拉长久期,通过配置中长期资产来锁定收益;二是通过多资产配置改善理财产品收益表 现。然而,两种路径各有利弊,同时面临多重现实约束。 阶段性规模少增 1月本应是银行理财市场实现"开门红"的时段,但今年1月行业表现较为克制。据国信证券测算,2026年 1月银行理财存量规模环比基本持平,略有少增,原因是1月商业银行的重点在于抓贷款"开门红",同时 将中收业务的营销重点放在销售佣金率更高的分红险等产品上。 "银行开年的心思不在卖理财上。"国信证券非银金融行业首席分析师孔祥说。记者在走访银 ...
银行开年营销资源挪移:保险“吸金”理财“遇冷”
Zhong Guo Zheng Quan Bao· 2026-02-26 20:28
● 本报记者 张佳琳 阶段性规模少增 1月本应是银行理财市场实现"开门红"的时段,但今年1月行业表现较为克制。据国信证券测算,2026年 1月银行理财存量规模环比基本持平,略有少增,原因是1月商业银行的重点在于抓贷款"开门红",同时 将中收业务的营销重点放在销售佣金率更高的分红险等产品上。 "银行理财产品还值不值得买?"2月26日,在北京某家银行网点的理财柜台前,一位投资者向客户经理 咨询。在权益市场波动下,当前部分银行理财产品收益承压,多位投资者表示,自己购买的理财产品出 现了当日收益为0甚至为负的情况。 为了应对市场波动,吸引更多客户资金,理财机构推出"元宵节专享""新春专享"等特色理财产品。与此 同时,行业掀起降费潮,不少理财机构密集下调理财产品固定管理费、销售服务费的费率。然而,投资 者对此似乎并不买账。 业内人士认为,投资者收益预期与风险偏好不匹配的矛盾将在2026年完全显化。理财机构解决该矛盾的 两大路径,一是拉长久期,通过配置中长期资产来锁定收益;二是通过多资产配置改善理财产品收益表 现。然而,两种路径各有利弊,同时面临多重现实约束。 例如,禾城农商银行推出的"丰收 丰禾2026年第045期封闭 ...
从头部险企健康险理赔“结构”,看实际保障力度被低估
Xin Lang Cai Jing· 2026-02-26 10:27
原标题:"中保"观察 | 从头部险企健康险理赔"结构",看实际保障力度被低估 来源:中保新知 今年过年不送礼,送礼就要送健康。关于健康的祝福,已成为挂在每一个人嘴边的口头禅。马年春节前 后,健康保障、健康管理也已经成为宏观经济与民生领域的热点话题。 其一是北京市医保局、金融监管总局北京监管局等九部门于2月联合印发《北京市支持商业健康保险高 质量发展的若干措施》,从产品创新、数据共享到医保商保协同,全方位为商业健康险高质量发展保驾 护航;其二是马年央视春晚上,健康AI应用"蚂蚁阿福"的高调亮相,也在加速推动健康管理进入全民视 野。 在政策与科技的双轮驱动下,大众对健康的关注热情持续攀升。那么,作为重要的健康保障工具,商业 健康险的发展现状如何,行业理赔力度怎样?近期金融监管总局披露的保险业务数据,以及人身险公司 相继出炉的年度理赔报告,或是解读商业健康险发展、观测理赔服务的重要窗口。 01 业务增速放缓 最新数据显示,2025年商业健康险保费为9973亿元,同比增幅2.04%,距离业内期待的万亿保费规模仅 一步之遥。剖析商业健康险"万亿"大关期待落差的原因,有业内人士直言,这背后主要受人身险公司健 康险业务小幅 ...
富德生命人寿发布《2025年客户服务白皮书》:年金险增幅明显 30岁以下新客户占比连续三年攀升
Jing Ji Wang· 2026-02-26 07:41
长期以来,富德生命人寿紧扣人民群众在"教育、财富、健康、养老"四大领域的需求持续丰富产品 供给,生动诠释"好产品,在富德"的内涵,成为广大客户选择、信赖、托付的保险企业。2025年,平均 每天就有超过2400位新朋友选择加入富德生命人寿保障体系。截至2025年,该公司已累计服务客户近 8000万,总量接近北上广深四大一线城市的常住人口之和。其中,超过1975万人拥有2张及以上富德生 命人寿的保单,彰显了市场与客户的高度认可。 站在"十四五"与"十五五"承前启后的关键节点,中国保险业正加速迈向高质量发展新征程,围绕客 户风险保障、财务管理与养老健康等方面的多元需求,为客户提供全生命周期保险保障解决方案,成为 险企发展共识。 立足行业转型大势与民生保障所需,富德生命人寿确立"健康生活共建者"战略定位,以"健康生 命"与"美好生活"双品牌为支撑,持续深化"产品+服务+生态"融合,以高品质服务生态擦亮"金融为 民"底色。近期富德生命人寿发布《2025年客户服务白皮书》(以下简称《白皮书》),系统展现了该 公司在守护客户全生命周期、服务民生需求方面的实践与成效。 数据显示,截至2025年,该公司已累计服务客户近8000 ...
高人预测:明后两年,不要随便存“定期存款”?原因其实很简单
Sou Hu Cai Jing· 2026-02-23 12:44
很多人现在的理财方式非常简单:钱一到账,顺手就存个定期,觉得又稳又省心。 但如果你看看最近两年的利率走势,再看看存款数据,就会发现一个很现实的问题:今明两年,再随便 存定期,很可能"越存越亏"。 不是吓唬你,而是有三个非常现实的原因,正在悄悄改变"存钱"这件事。 原因一:利率持续下行 利率还在往下走,你现在一锁三五年,很可能站在"山顶上"。 举个例子:三年前,很多人能锁到3%以上的三年期定存或大额存单; 这批钱在2026年集中到期,续存时发现,三年期利率已经只有1.5%左右,利息直接"腰斩"。 更有测算显示: 2026年居民定期存款到期规模约75万亿元,其中一年期以上的就有67万亿元,这批钱到期后,都要按更 低的利率重新存。 这对你意味着什么? 如果你今明两年一上来就锁三年、五年定期,很可能刚存完,后面利率又降了,新资金能拿到的利息比 现在还低。 很多人没太当回事:存款利率已经快跑不赢物价了。 看几组数据:2025年全年CPI与上年持平,12月CPI同比上涨0.8%,物价整体是温和回升的态势。 银行一年期定存利率普遍在1.3%–1.5%左右,部分大行甚至不到1%。 看上去你锁住了当前的"高息",实际上在整个周 ...
工行多措并举保障马年新春假期金融服务“不打烊”
Zhong Guo Xin Wen Wang· 2026-02-14 04:26
Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) is committed to providing uninterrupted financial services during the Spring Festival, ensuring customer needs are met through a combination of online and offline services [1] Group 1: Offline Services - ICBC will ensure that branch services remain operational during the holiday, focusing on areas with high customer traffic such as commercial streets, residential areas, transportation hubs, and popular tourist spots [2] - Customers can use the ICBC mobile banking "Cloud Branch" and "ICBC Service" WeChat mini-program to check branch hours and make online appointments for services [2] - The bank has enhanced the operation and maintenance of self-service banking equipment to ensure smooth functioning during the holiday [2] Group 2: Online Services - ICBC offers 24/7 services through various channels including mobile banking, online banking, and WeChat services, allowing customers to perform transactions such as inquiries, transfers, and bill payments at any time [3] - The mobile banking app supports remote services like card replacement, transaction history inquiries, and password resets [3] Group 3: Inclusive and Convenient Services - ICBC is launching a "New Year, New Money" campaign to provide new banknotes and personalized cash services, along with over 15,000 "ICBC Stations" offering community support services [4] - The bank promotes online social security card applications to assist migrant workers and those celebrating the holiday away from home [4] - A dedicated section for small and micro enterprises will provide digital services related to payroll, tax payments, and more [4] Group 4: Wealth Management Services - During the Spring Festival, ICBC will continue to offer various deposit products and investment options, including personal fixed deposits and wealth management services [5] - The bank will also provide various insurance products to ensure customer safety during the holiday [5] Group 5: Special Financial Activities - ICBC is launching the "Happy Shopping Spring Festival" campaign, focusing on six consumption scenarios to stimulate spending during the holiday [6] - New Year-themed debit and credit cards will be introduced, along with exclusive digital collectibles and discounts available through the mobile banking platform [6] Group 6: Customer Fund Security Services - ICBC is enhancing account and fund security measures, allowing customers to conduct online security checks and manage account transaction permissions based on their usage patterns [7]
治理销售“错配”与“误导” 保险业全面落实适当性管理要求
Jin Rong Shi Bao· 2026-02-13 01:52
Core Viewpoint - The implementation of the "Financial Institutions Product Appropriateness Management Measures" aims to enhance the protection of financial consumers' rights and standardize the appropriateness management of financial institutions, particularly in the insurance sector [1][2]. Group 1: Appropriateness Management - Appropriateness management involves financial institutions identifying, advising, matching, selling, and transacting based on product attributes, risk characteristics, and customer financial needs and risk tolerance [2]. - The new measures require insurance companies to understand both products and customers, ensuring compliance in sales through categorization and risk assessment [2][3]. - Insurance companies are establishing tiered management systems for product risks and sales qualifications, ensuring that sales personnel are appropriately authorized based on their capabilities [3][4]. Group 2: Sales Management System Reconstruction - Insurance companies are restructuring their sales management systems to ensure that suitable products are sold through appropriate channels to the right customers [3][5]. - Companies like Dajia Life have formed special task forces to implement the new measures, revising internal control requirements and management guidelines to align with the new regulations [3][4]. - The implementation of the appropriateness management measures includes embedding assessment questionnaires in the sales process to gather critical information about the policyholders [6]. Group 3: Consumer Education - Companies are enhancing consumer education to ensure that the new measures are effectively communicated and understood by consumers [7][8]. - Innovative educational formats, such as using cultural references and multimedia, are being employed to make the principles of appropriateness more accessible to consumers [7][8]. - The insurance industry views the new measures as a benchmark for assessing the level of appropriateness management, with a focus on integrating these principles into core business practices to protect consumer rights [8].
短期防风险,长期蓄财富!压岁钱买保险的正确姿势这样打开
Bei Jing Shang Bao· 2026-02-12 03:53
Group 1 - The core value of the New Year's money (压岁钱) lies not in the amount but in how it is utilized effectively [4] - Increasingly, parents are turning to insurance as a long-term and secure financial tool to manage the New Year's money for their children's future protection [1][3] - The process of using New Year's money to purchase insurance serves as a meaningful financial education for children, helping them understand risk prevention and long-term planning [3] Group 2 - Experts emphasize that when using New Year's money for insurance, the principles of prioritizing protection, supplementary savings, affordability, and long-term holding should be followed [3][4] - The first step in insurance planning should focus on basic health insurance, such as accident, medical, and critical illness insurance, to cover core risks [3] - After ensuring adequate protection, remaining New Year's money can be invested in savings-type products like annuities and increasing whole life insurance [4] Group 3 - Parents should avoid blindly pursuing high coverage and high returns, and instead align their insurance choices with their actual financial capabilities [4] - It is recommended that parents choose products with periodic premium payments that can be funded by the annual New Year's money, ensuring no pressure on daily family expenses [4] - The liquidity of savings-type insurance products is low, and understanding the cash value growth curve is crucial to avoid potential losses if policies are surrendered prematurely [4] Group 4 - Since New Year's money belongs to children but minors cannot purchase insurance independently, parents typically act as policyholders with children as insured [4] - The insurance purchasing process can be transformed into a financial literacy lesson for children, involving them in understanding policy terms and participating in premium payments [4]
32万亿银行定存到期,保险成最大赢家?!银保“开门红”年初爆火,寿险业或现新拐点
Sou Hu Cai Jing· 2026-02-12 01:16
Core Viewpoint - The banking and insurance sectors are undergoing significant changes due to the deepening of interest rate marketization and various macroeconomic factors, leading to a shift in focus from retaining deposits to activating funds and enhancing intermediary income [1][4]. Group 1: Banking Sector Changes - The central bank is implementing a prudent monetary policy, lowering relending and rediscount rates by 0.25 percentage points, which has led to bank deposit rates entering the "1-digit" era, diminishing their attractiveness [1]. - In 2026, a record peak of 32 trillion yuan in household time deposits will mature, with over 60% concentrated in the first quarter, raising questions about the future allocation of these funds [1][2]. - Banks are adjusting their sales strategies, increasingly promoting insurance products, particularly savings-type insurance, as a core alternative for maturing deposits [2][3]. Group 2: Insurance Sector Developments - The insurance industry is transitioning from a focus on scale to high-quality development, with products like dividend insurance and annuities evolving to better meet the stable financial needs of residents [3]. - The regulatory framework established by the Financial Regulatory Bureau in March 2025 emphasizes the importance of understanding products and customers, which supports the standardized development of bank-insurance cooperation [3]. - The insurance sector is leveraging its product advantages to enhance the product offerings of banks, thereby helping banks increase intermediary income and alleviate margin pressure [3]. Group 3: Market Dynamics and Future Trends - The current environment reflects a deepening of financial supply-side reforms, with financial institutions returning to their core mission of serving the real economy [4]. - The trend of interest rate marketization is becoming the new normal, with a long-term downward trajectory, while residents are increasingly seeking diversified investment options beyond traditional deposits [4]. - The future of bank-insurance sales is expected to trend towards standardization, refinement, diversification, and integration, driven by macroeconomic factors and evolving consumer needs [4].
32万亿银行定存到期,保险成最大赢家?银保“开门红”年初爆火,寿险业或现新拐点
Xin Lang Cai Jing· 2026-02-11 09:36
Core Viewpoint - In 2026, a record 32 trillion yuan of residential time deposits will mature, with over 60% concentrated in the first quarter, prompting questions about the future allocation of these funds [2][8]. Group 1: Monetary Policy and Market Changes - The central bank continues to implement a prudent monetary policy, lowering the re-lending and rediscount rates to guide market interest rates downwards, with a recent reduction of 0.25 percentage points announced on January 15, 2026 [2][9]. - As deposit yields decline and interest margin pressures increase, banks are shifting their focus from "retaining deposits" to "activating funds and enhancing intermediary income" [9][10]. Group 2: Insurance Products and Market Adaptation - Savings-type insurance products are becoming increasingly attractive due to their long-term interest rate locking and dual benefits of protection and savings, aligning with banks' transformation needs and residents' demand for stable returns in a low-interest-rate environment [9][10]. - The insurance sector is experiencing significant growth in the bancassurance channel, with reported premium income of 1.03 billion yuan for regular premiums and 1.096 billion yuan for lump-sum premiums in January, marking year-on-year increases of 34% and 24%, respectively [3][9]. Group 3: Industry Transformation and Regulatory Environment - The insurance industry is transitioning from a focus on scale to a focus on quality, with ongoing optimization of savings-type insurance products to better meet residents' stable financial management needs [10][11]. - The regulatory framework established by the Financial Regulatory Bureau in March 2025 emphasizes the importance of understanding products and customers, promoting compliance and suitability in bancassurance partnerships [10][11]. Group 4: Future Trends and Challenges - The future of bancassurance is expected to trend towards standardization, refinement, diversification, and integration, driven by macroeconomic factors such as financial supply-side reform and the increasing demand for diversified wealth management [5][11]. - Challenges remain, including the risk of inadequate customer demand analysis and product customization, which could hinder the effectiveness of bancassurance partnerships [11].