编 辑丨骆一帆 5月30日，端午节前的最后一天，不少"打工人"的心思或许已不在工位上了。 今年端午正好碰上"六一"儿童节，双节来袭，再加上不用调休，大家的心思都有点"野"。交通 运输部5月29日对外表示，今年端午节假期，全社会跨区域人员流动量预计将达到6.87亿人 次， 比2024年同期增长约7.7%。 OTA的数据也显示，截至5月26日，端午假期包括赛龙舟、包粽子等在内的 特色民俗体验游热 度同比大增105% 。今年端午假期与"六一"儿童节相遇，亲子消费成为一大特色。抖音生活服 务数据显示， 亲子摄影、亲子住宿团购订单量同比分别增长了71%、56%。 出行高峰将至 交通运输部有关负责人介绍，今年端午节，短途自驾游、家庭亲子游需求将大幅增加，同时 部分地区将举办龙舟赛、非物质文化遗产体验等活动，多重因素叠加影响下，热门旅游城市 及周边区域将形成人流集聚效应。预计京津冀、长三角、粤港澳大湾区和成渝四大城市群将 成为热门出行区域，广州、北京、成都、深圳、上海等地旅游出行旺盛，将会带动旅游消费 增长，形成短期的假日消费热。 在公路出行方面，端午节假期全国高速公路日均总流量预计约4070万辆次，比去年同期增长 约3% ...

Group 1: Holiday Travel Trends - The total cross-regional population flow during the Dragon Boat Festival is expected to reach 687 million, a year-on-year increase of approximately 7.7% compared to 2024 [1] - Short-distance self-driving and family outings are anticipated to see significant growth, with major urban areas like Beijing, Shanghai, and Guangzhou becoming popular travel destinations [2] - Daily traffic on national highways is projected to average around 40.7 million vehicles, a 3% increase from the previous year [2] Group 2: Transportation Insights - The railway system expects to transport approximately 80.5 million passengers over the five-day holiday, with the peak day on May 31, anticipating 18.3 million passengers [3] - Domestic flight ticket bookings for the holiday have surpassed 2.93 million, showing a slight increase, while international flight bookings have exceeded 620,000, marking a 19% increase year-on-year [2] Group 3: Cultural and Tourism Activities - Various OTA platforms are launching special promotions and activities to attract travelers, with significant increases in searches related to traditional customs like dragon boat racing and making zongzi [4] - Local governments are actively issuing cultural tourism consumption vouchers to stimulate local tourism, with multiple regions participating in this initiative [4][6] - Events such as dragon boat races and cultural performances are being organized across different regions, showcasing local heritage and attracting visitors [5][6][7] Group 4: Consumer Behavior and Market Impact - The combination of the Dragon Boat Festival and Children's Day has led to a notable rise in family-oriented consumption, with orders for parent-child photography and accommodation increasing by 71% and 56% respectively [1] - The overall tourism and consumption market is expected to perform well during the holiday, although the final results will require further observation [8]