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神州租车发布《2025中秋国庆假期自驾趋势报告》
Huan Qiu Wang· 2025-09-23 08:28
Group 1 - The core viewpoint of the article highlights the increasing trend in car rental bookings for the upcoming Mid-Autumn Festival and National Day holidays, with a significant rise in orders since the platform opened for reservations on August 15 [1][2] - Over 40% of users have confirmed their travel plans more than a month in advance, indicating a strong demand for early bookings [2] - The average rental period has increased to 5.2 days, with orders exceeding 8 days growing by over 30% compared to last year, reflecting a shift towards longer, multi-destination trips [2] Group 2 - Popular rental cities include Chengdu, Urumqi, Xining, Beijing, and others, with notable interest in destinations in the northwest and northeast regions due to their autumn scenery [3] - Cross-city driving routes such as Xining-Dunhuang and Haikou-Sanya are among the most booked, showing a preference for connecting multiple destinations [3] - Airport service points remain the primary choice for users, with high expected rental volumes at major airports during the holiday [3] Group 3 - The proportion of young users and new customers is increasing, with approximately 40% of pre-booked users being first-time renters [4] - Users aged 00s, 90s, and younger account for over 50% of the rental market, indicating a demand for flexibility and diverse vehicle options [4] - The share of electric vehicle rentals has significantly increased, with popular models like BYD Song Pro and Ideal L6 reflecting users' preferences for range and smart driving experiences [4]