Core Insights - The trend of high-priced bakery products, particularly from foreign brands, is becoming a new label for the market, with items like croissants priced at 39 yuan and European-style bread at 76 yuan attracting significant consumer interest [1][3]. Pricing and Consumer Behavior - Mid to high-end bakery brands are focusing on concepts of quality, health, and social experience, leading to a general increase in product prices due to rising costs of ingredients, labor, and rent, along with brand premiums and marketing strategies [3][15]. - Consumers express surprise at the high prices, with some noting that a single piece of bread can cost as much as a meal, indicating a shift in spending habits [5][6]. - Despite some complaints about the prices, many young consumers are willing to queue for these high-priced items, demonstrating a strong demand for trendy bakery products [6][8]. Market Dynamics - The popularity of foreign bakery brands in Xiamen is evident, with many offering unique products that are priced higher than traditional bakeries [13]. - The increase in prices is attributed to significant rises in the costs of baking ingredients such as sugar, flour, butter, and chocolate, as well as the labor-intensive "handmade" production methods and high rental costs [16]. - Young consumers are motivated to purchase these high-priced items for the perceived quality and social recognition gained from sharing their experiences on social media [16]. Marketing Strategies - Some brands employ marketing tactics like scarcity marketing and brand positioning to create a high-end image, targeting specific consumer demographics [16]. - However, sustainable business practices require a balance between effective marketing and maintaining product quality and value for money to retain customers [16].