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Counterpoint:Q2全球智能手表出货量同比增长8% 华为登顶全球第一
Zhi Tong Cai Jing· 2025-09-04 01:31
Group 1 - Huawei's smartwatch shipments surpassed Apple's for the first time in Q2 2025, making Huawei the global leader in smartwatch shipments [1] - Global smartwatch shipments grew by 8% year-on-year in Q2 2025, marking the first recovery after five consecutive quarters of decline, with the Chinese market playing a significant role in this growth [1] - Huawei achieved a 52% year-on-year increase in shipments, driven by a diverse product range and strong domestic market momentum, with over 75% of its shipments concentrated in China [1] Group 2 - Apple's smartwatch shipments have declined for seven consecutive quarters, losing its top position in the global market, but it remains a leader in the high-end smartwatch segment due to its iOS ecosystem and strong user loyalty [4] - Xiaomi and Little Genius saw significant growth in shipments, with Xiaomi excelling in the budget smartwatch market and Little Genius dominating the children's smartwatch segment [4] - The Chinese market has become the largest for high-end smartwatch shipments in Q2 2025, benefiting from affordable options, government subsidies, and integration with local application ecosystems [6] Group 3 - The global smartwatch market is expected to continue recovering, with an estimated annual growth rate of around 7%, driven by functional upgrades and the application of AI technology [6] - The decline of Apple and Samsung indicates that brand loyalty alone is insufficient for competitiveness; consumers now expect tangible value experiences [6] - The second half of 2025 will be crucial for Apple and Samsung to regain growth momentum, contingent on significant functional breakthroughs in their upcoming smartwatch models [6]