报告共计：45页 2025年中国智能手表市场依托智能硬件与人工智能产业的双重发展实现稳步增长，成为消费电子领域的重要赛道。艾媒智库的调研显 示，2018-2025年中国智能硬件市场规模持续攀升至16106.6亿元，人工智能核心产业预计2025年达4000亿元，技术革新持续赋能智能手 表功能升级；2021-2024年中国智能手表产量虽有波动但整体上扬，2024年产量达8095.4万个，市场发展活力显著。 消费者端，智能手表接受度极高，88.40%的消费者有购买需求，且市场认知度普及，仅3.69%的消费者对其完全不了解。健康监测是消 费者购买的核心动因，占比45.48%，产品设计、运动记录、身份象征等也成为重要考量因素。消费群体特征鲜明，以27-39岁中青年为 主，女性占比略高于男性，月收入5001-15000元的中高收入群体为消费主力军，二线城市是核心消费市场。 今天分享的是：2025年中国智能手表市场发展状况与消费行为调查数据-艾媒智库 消费行为上，新媒体内容平台、综合电商平台是消费者了解智能产品的主要渠道，而官方线上渠道是首要购买途径。老人和成人智能手 表为市场主流品类，消费者偏好功能键全操作的按键设计、正 ...

针对6类家电产品，每件最高补贴1500元；针对4类数码和智能产品，每件最高补贴500元……河南 消费者该如何参与补贴活动？省商务厅等六部门近日印发《河南省2026年家电以旧换新、数码和智能产 品购新补贴实施细则》，明确补贴活动自2026年1月1日起，由各地市结合实际、统筹组织实施。 从补贴范围来看，家电产品补贴冰箱（含冰柜）、洗衣机（含洗烘一体机）、电视（含激光电视， 不含投影仪）、空调（含家用中央空调）、电脑（品牌机，不含组装机）、热水器（含壁挂炉）等6 类。数码和智能产品补贴手机、平板、智能手表（手环）、智能眼镜等4类（单件销售价格不超过6000 元）。 活动期间，家电产品方面，对个人消费者在参与商家购买补贴范围内1级能效或水效标准产品的， 按产品最终销售价格的15%给予补贴，每位消费者每类产品可补贴1件，每件补贴不超过1500元。数码 和智能产品方面，对个人消费者在参与商家购买补贴范围内产品的，按产品最终销售价格的15%给予补 贴，每位消费者每类产品可补贴1件，每件补贴不超过500元。 消费者登录云闪付APP ，完成实名认证，搜索"河南省消费品以旧换新服务平台"，登录"家电数码 智能补贴专区"，根据需要 ...

2月26日晚间，美股科技股出现集体调整，纳斯达克指数一度下跌约2%。尽管随后跌幅收窄，但半导体 行业普遍承压，英伟达、美光科技等个股跌幅显著。这种市场情绪可能对同属科技板块的华米科技造成 拖累。 行业板块情况 华米科技所属的电子消费板块当日下跌1.40%，而公司股价单日跌幅为4.98%，表现弱于板块整体。近5 个交易日，该股累计下跌2.23%，区间振幅达17.85%，显示近期波动较大。成交量方面，2月27日成交 11,161股，成交金额23.65万美元，流动性相对较低。 行业政策现状 智能穿戴设备作为千亿级消费热点，近期受到政策支持。国家发展改革委、财政部联合印发的通知提 出，对智能手表等产品按销售价格15%给予补贴，每位消费者每类产品补贴不超过500元。这一政策可 能对行业长期发展形成支撑，但短期市场情绪仍受整体科技股波动影响。 来源：经济观察网 经济观察网 华米科技股价下跌，受市场环境及板块联动影响。 股票近期走势 根据公开信息，华米科技（ZEPP.N）股价在2026年2月27日出现下跌，主要受到以下几方面因素影响： 市场环境 以上内容基于公开资料整理，不构成投资建议。 ...

证券日报网讯2月27日，万祥科技（301180）在互动平台回答投资者提问时表示，公司的数电传控集成 组件、微型锂离子电池及柔性功能零组件可应用于智能穿戴设备等小微型智能终端，如TWS耳机、智 能手表、智能眼镜等，具体信息请参考公司披露的公告。 ...

虽然即时服务体验的中西部与东部差距在逐步弥合，人们的过节口味仍存在明显"南北差异"。美团数据 显示，相对而言，南方线上实时消费增长最快的品类是啤酒、纯奶制品；而北方则更偏好辣卤小吃、烤 炸类零食、糖果巧克力、雪糕。不过，得益于南北人员流动等各类原因，"冬天吃雪糕"的饮食偏好，也 在南方流行起来，今年春节期间，南方雪糕销量同比增长106%，增速比北方高70%。 此外，今年春节假期与米兰冬奥会关键赛事日程高度重合，带火了全民春节冰雪消费热，不少县域滑雪 场除夕、初一仍爆满。从销售冰雪运动周边获得收入的美团商家同比增长两成，美团平台滑雪服、雪 鞋、头盔等各类装备的实时在线销量同比最高翻3倍。山东潍坊官护山滑雪场兼职教练刘敏告诉记者， 雪场最大接待能力在一千多人，大年初一就有近千人入场滑雪，"最近两天温度升高，雪化得快，速度 上不去，人才少了些"。刘敏刚大学毕业，日常在山东济南工作，爱好滑雪，假期返乡兼职赚零花钱， 春节假期每天带教收入1300多元。 整体而言，马年春节县域即时消费呈现出东中西部服务体验差距进一步缩小，南北方消费偏好各异的特 点。中国社会科学院财经战略研究院研究员魏翔表示，节日消费是观察消费趋势的重要 ...

2026年春晚被人形机器人霸屏，人形机器人从武术表演到小品互动都大显身手。 不仅是春晚上的亮相，智能设备已经融入人们生活的方方面面。当你戴着智能手表跑步、用扫地机器人打扫房间、让智能音箱播音乐时，是否 想过这些设备废旧淘汰后，该如何料理"后半生"？ 最新修订的《废弃电器电子产品处理污染控制技术规范》(HJ527—2026，以下简称《技术规范》)将在3月1日起正式实施。2月27日，生态环境 部固体废物与化学品司有关负责人答记者问时介绍，《技术规范》将新型废电器纳入管控范围，例如服务器、服务终端类(如政务自助机、零 售自助结算机等)、智能消费设备类(如智能机器人、智能无人飞行器、可穿戴智能设备、智能车载设备等)、医疗服务设备类(植入、感染及放 射性设备除外)等。 该负责人表示，本次修订旨在贯彻《中华人民共和国环境保护法》《中华人民共和国固体废物污染环境防治法》等法律法规，落实国务院印发 的《推动大规模设备更新和消费品以旧换新行动方案》等政策要求，加强资源循环利用标准供给，拓展管理对象覆盖面，明确废电器回收处理 各环节的污染控制要求，推动更多废电器进入正规回收处理渠道，畅通资源循环利用，促进行业绿色低碳高质量发展。 ...

万祥科技（301180.SZ）2月27日在投资者互动平台表示，公司的数电传控集成组件、微型锂离子电池及 柔性功能零组件可应用于智能穿戴设备等小微型智能终端，如TWS耳机、智能手表、智能眼镜等，具 体信息请参考公司披露的公告。 （文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问：董秘你好，贵司针对AI眼镜有哪些技术布局？ ...

Core Insights - The article highlights the robust performance of the consumer market during the Spring Festival, showcasing a diverse and resilient new consumption landscape across various regions and sectors [1] Group 1: Data Highlights - Cultural and tourism consumption emerged as the biggest highlight, with 596 million domestic trips taken during the 9-day holiday, an increase of 95 million trips compared to 2025, and total spending reaching 803.48 billion yuan, up by 126.48 billion yuan [2] - Retail and dining sectors also showed strong performance, with average daily sales of key retail and dining enterprises increasing by 5.7% compared to 2025, and foot traffic and sales in 78 monitored pedestrian streets rising by 6.7% and 7.5% respectively [2] - Smart and quality consumption gained traction, with sales of smart glasses, intelligent robots, and organic food increasing by 47.3%, 32.7%, and 26.5% respectively [2] Group 2: Structural Changes - There is a notable shift towards quality consumption, with high-quality products like energy-efficient appliances and organic foods becoming more popular, and health-oriented products such as sugar-free snacks seeing rapid sales growth [3] - The trend towards smart consumption is accelerating, with sales of smart wearables increasing by 130% and health products like smart blood pressure monitors growing by over 60% during the holiday [3] - Service consumption is evolving, with customized and experiential travel options gaining popularity, reflecting a trend towards spending on experiences and personal enjoyment [4] Group 3: Policy Support - The Ministry of Commerce, in collaboration with nine departments, launched the "Happy Shopping Spring Festival" initiative, releasing a series of consumption-promoting policies, including 62.5 billion yuan for trade-in subsidies, benefiting over 31 million people and driving sales of 207 billion yuan [5] - Local governments allocated 2.05 billion yuan for consumer vouchers and subsidies, directly reaching consumers and enhancing market vitality [5] Group 4: Open Integration - The expansion of visa-free countries and optimized transit visa policies contributed to a significant increase in international travel, with 17.8 million people entering and exiting the country during the holiday, a 10.1% increase from the previous year [7] - The use of Alipay for foreign visitors surged by over 80%, indicating a growing trend of international consumption in China [7] Group 5: Economic Vitality - The consumer data reflects a vibrant economy, with spending during the Spring Festival igniting a chain reaction in production, employment, and income, contributing to sustained economic growth throughout the year [8] - The collective spending choices of over 1.4 billion people during the festival not only define personal celebrations but also shape the future of China's vast market [8]

Group 1: Market Strategy and Economic Insights - The market is experiencing a volatile trading environment with the computing hardware sector leading the gains [6][9] - The overall A-share market saw a slight increase with the Wind All A Index rising by 0.21% to 6914.39 points, while the Shanghai Composite Index fell by 0.01% to 4146.63 points [6][7] - The trading volume across the market reached 25,566.39 billion, an increase of 757.47 billion from the previous trading day [7] Group 2: Industry Dynamics - Zimbabwe has announced an immediate suspension of all raw mineral and lithium concentrate exports, impacting global supply chains [25] - In March 2026, China's battery production is expected to increase by 16.5% month-on-month, with energy storage cells leading the demand growth [27] - The global smartwatch market is projected to rebound in 2025, with a 4% increase in shipments and a 5% rise in average selling price [29] Group 3: Company Performance - Tongli Co., Ltd. is expected to achieve a revenue of 6,597.45 million yuan in 2025, a year-on-year increase of 7.37%, driven by strong demand for new energy products and expansion in overseas markets [31][33] - Wens Foodstuff Group reported a 44% decline in net profit for 2025, attributed to falling prices in the pig farming sector, and plans to repurchase shares worth 800 million to 1.2 billion yuan [34] - Zhujiang Brewery's revenue for 2025 is projected to grow by 2.56% year-on-year, with net profit increasing by 11.42% [35]

Core Insights - Shenzhen's tourism during the Spring Festival showed significant growth, with 10.55 million visitors and a revenue of 11.845 billion yuan, marking a year-on-year increase of 17.9% in visitor numbers and 19.8% in revenue for 2026 compared to 2025 [1][2] Group 1: Tourism Performance - During the 9-day Spring Festival holiday, Shenzhen received 10.55 million tourists, generating a revenue of 11.845 billion yuan [1] - The daily average number of visitors in 2026 is projected to be 1.1722 million, with daily revenue of 1.316 billion yuan, compared to 1.1184 million visitors and 1.236 billion yuan in 2025, indicating a daily increase of over 50,000 visitors and nearly 1 billion yuan in revenue [2] Group 2: Factors Driving Growth - The unique "tech" atmosphere in Shenzhen contributed significantly to the strong consumer spending during the Spring Festival, with technology products like drones and smartwatches seeing a 45% increase in sales [2] - The integration of film and tourism, particularly through movies shot in Shenzhen, has driven a 50% increase in sales for surrounding restaurants and cultural products [3] Group 3: Economic Strategy - Guangdong's strategy of "coordinated development of manufacturing and service industries" aligns with national economic goals, emphasizing the importance of domestic demand and the synergy between manufacturing and services [4] - The focus on enhancing consumer experience through technology and innovative products reflects a broader trend in China's consumption upgrade, highlighting the potential for growth in experiential consumption [5] Group 4: Regional Strengths - Guangdong boasts a robust manufacturing sector with 31 major categories and 10 trillion-yuan industrial clusters, leading the nation in industrial revenue [6] - The service sector in Guangdong is projected to reach 8.5 trillion yuan by 2025, accounting for 58.3% of GDP, maintaining its position as the top service sector in the country for 41 consecutive years [6]