Investment Rating - The report rates the electronic industry as "Outperform the Market" [1] Core Insights - The electronic industry index increased by 7.02% this week, outperforming the CSI 300 index which rose by 2.37% [2] - The smart wearable market, particularly smartwatches, is experiencing significant growth, with the global market expected to reach $28.72 billion in 2024, a year-on-year increase of 16.65% [7][17] - Huami Technology's strategic shift towards self-research and development, moving away from reliance on Xiaomi, has led to a notable revenue increase, achieving a year-on-year growth of 46.2% in Q2 2025 [6][9] Summary by Sections 1. Huami Technology's "De-Xiaomi" Strategy - Huami Technology has implemented a "De-Xiaomi" strategy to reduce dependency on Xiaomi, transitioning from an OEM to a brand owner, which has improved product margins and self-developed product ratios [6][9] - The introduction of self-developed chips has allowed Huami to enhance its product offerings, leading to a significant increase in sales of its Amazfit smartwatch series [9][10] 2. Smartwatch Market Landscape - The smartwatch market is characterized by a fragmented competitive landscape, with Huami holding a 4% share of global shipments in 2022, ranking seventh [7][19] - The Chinese smartwatch market is expected to grow at a CAGR of 6.75%, reaching $4.74 billion by 2029 [17][18] 3. Smartwatch Industry Chain - The smartwatch ecosystem operates on a collaborative architecture involving hardware, interaction, connectivity, and software layers, driving product innovation and market expansion [8][24] - Key components include batteries, chips, and sensors, which are essential for enhancing performance and user experience [25][26] 4. Market Performance Overview - The SW electronic industry index has shown strong performance, with passive components leading the gains at +12.32% [2][40] - Notable individual stock performances include significant increases for companies like Geberit (+48.2%) and Shanghai Hejing (+45.4%) [43]

Core Insights - The article discusses the current state of the Japanese retail market, particularly focusing on the Yodobashi Camera, a leading electronics retailer in Japan, and highlights the prevalence of Chinese brands disguised as Japanese products [1][3][5][7]. Group 1: Retail Environment - Yodobashi Camera is one of Japan's top three electronics sales platforms, with the highest single-store sales in the retail sector [1]. - The store's layout is criticized for its overwhelming visual clutter, which detracts from the overall aesthetic experience [3]. - The shopping experience is compared to other Japanese stores like Don Quijote, known for their dense product displays [3]. Group 2: Market Dynamics - Despite the dominance of Chinese manufacturing, there remains a consumer belief in the superiority of Japanese products, as evidenced by continued purchases of Japanese-branded items like toilet seats [5][7]. - The global smart toilet seat market was valued at approximately $4.5 billion in 2024, with China accounting for 70% of production [5]. - Many products in Yodobashi Camera are actually Chinese brands marketed under Japanese names, reflecting a trend of "brand masquerading" [7][9]. Group 3: Technology and Brand Ownership - REGZA, originally a Toshiba brand, is now owned by China's Hisense, which acquired 95% of Toshiba's TV business in 2017 [9]. - Lenovo's acquisition of NEC's PC business has increased its market share in Japan to 27%, making it the leading player in the Japanese PC market [10]. - The article notes that even high-profile endorsements, such as those by Japanese celebrity Kimura Takuya for Huawei products, indicate a shift in brand perception in Japan [11][13]. Group 4: Consumer Behavior and Market Share - Huawei holds a 15% market share in Japan's smartwatch market, ranking second behind Apple, which has a 58% share [13]. - The article highlights that Japanese consumers are relatively reserved in leaving product reviews, with Huawei's GT 5 Pro smartwatch receiving 255 reviews on Amazon Japan, which is considered significant [15][19]. - The competitive landscape in the smartwatch market shows that Huawei and Apple dominate the high-end segment, while Xiaomi leads in the mid-range [23][26]. Group 5: Manufacturing and Competitive Landscape - The article discusses the evolution of Chinese manufacturing capabilities, emphasizing the transition from low-end imitation to technological leadership in various sectors, including smartphones and drones [34][35]. - China's dominance in the consumer drone market is noted, with over 90% market share, showcasing its rapid technological advancements [35]. - The article concludes that China's manufacturing prowess has surpassed Japan's, particularly in hardware sectors, indicating a significant shift in global manufacturing dynamics [36].

Core Insights - Global smartwatch shipments declined by 2% year-on-year in Q1 2025, marking the fifth consecutive quarter of decline, primarily due to a slowdown in the Indian market and a decrease in Apple smartwatch shipments [1][3] - In contrast, the Chinese market saw a significant increase of 37% in shipments year-on-year, achieving the highest market share since Q4 2020, driven by strong performance from domestic brands [1][3] Company Performance - Apple remains the market leader despite a six-quarter decline in shipments, benefiting from an expanding iOS user base [3] - Huawei and Xiaomi experienced significant growth in shipments, attributed to strong domestic performance, a diverse product portfolio, and competitive pricing strategies targeting the mid-to-high-end market [3] - Samsung's previous generation products underperformed in major global markets, resulting in an 18% year-on-year decline in quarterly shipments [3] Market Trends - There is a notable shift in consumer preferences towards higher price segments, with shipments in the $100 to $200 range increasing by 21%, indicating a rising demand for products with enhanced health and fitness features [5] - Conversely, entry-level products (under $100) saw a 17% year-on-year decline, suggesting consumers are willing to pay a premium for accuracy, stability, and ecosystem compatibility [5] - The children's smartwatch segment continues to grow significantly, with brands like Xiaotiancai leading due to high cost-performance ratios and rich functionalities [5] Future Outlook - The global smartwatch market is expected to recover at a moderate pace of approximately 3% in 2025, driven by advancements in product capabilities, including the integration of AI features and next-generation health sensors [5] - Changing consumer behavior is shifting focus from novelty to product functionality, long-term value, and ecosystem compatibility, leading to a preference for reliable devices that support health, productivity, and lifestyle goals [5]

Group 1 - Lei Jun, founder of Xiaomi, stated that the delivery volume of the Xiaomi SU7 model exceeded 28,000 units in May 2025, and he commented that "slander is itself a form of admiration" [5] - Lei Jun's statement is speculated to be a response to Huawei's executive Yu Chengdong's remarks about the marketing capabilities of companies from other industries that have successfully sold cars [5] - Yu Chengdong claimed that despite the quality and performance of Huawei's products being superior, they are outsold by these other companies due to their strong marketing abilities [5] Group 2 - Apple is not expected to rename the iPhone 17, despite speculation about significant changes to its operating system naming conventions [6][7] - Analyst Mark Gurman noted that changing the iPhone naming convention could surprise consumers who are accustomed to the current system, as it may make older models seem outdated [6][7] Group 3 - Apple's global smartwatch market share has decreased from 28% in Q4 2024 to 20% in Q1 2025, representing a 9% year-over-year decline, although it remains the leading brand [8][14] - In Q1 2025, China accounted for 29% of global smartwatch shipments, experiencing a 40% year-over-year growth, driven by brands like Huawei, iQOO, and Xiaomi [14] Group 4 - A report highlighted that China's AI capabilities are rapidly advancing, with DeepSeek's latest model ranking second globally, just behind OpenAI [13][15] - The report indicated that several Chinese AI labs are adopting an "open weights" strategy, with DeepSeek's R1 series solidifying its leading position in the market [15] Group 5 - The CEO of Anthropic warned that AI could replace up to half of white-collar jobs in the next five years, potentially raising unemployment rates to between 10% and 20% [20][22] - He emphasized the need for policymakers to prepare for the societal impacts of AI, as many people are unaware of the imminent changes [22] Group 6 - Faraday Future's CEO Jia Yueting announced that the FX Super One model will have its global online launch on July 17, 2025, following a private event on June 29, 2025 [25] - The FX Super One is expected to be a pure electric vehicle, with plans for a version featuring a super AI hybrid electric drive system [25]

Core Insights - North America remains the largest market for Apple smartwatches, contributing over half of the total shipments, but it has become a key factor dragging down global performance in 2024 [2] - Apple has seen an 8% year-on-year decline in market share in the high-end smartwatch segment priced over $300, with fourth-quarter shipments declining for the fifth consecutive quarter [2] - In contrast, Samsung's Galaxy Watch Ultra series is gaining traction among high-end users due to its titanium body and health monitoring features, while Huawei's Watch GT series is capturing the mid-range market with its "long battery life + cost-effectiveness" strategy [2] Product Strategy Issues - Counterpoint attributes Apple's decline to two major product strategy missteps: the limited upgrade of the Watch Series 10 has resulted in insufficient consumer motivation to upgrade [2] - The absence of the flagship Watch Ultra 3 and the entry-level Watch SE in the 2024 product lineup has further exacerbated the situation [2] - The previous generation of Watch SE was launched in Q3 2022, and the anticipated 2024 version has faced delays due to controversial design changes from aluminum to plastic, leading to a rare situation where Apple released new products but experienced a year-on-year decline in shipments during the traditional new product launch season [2]

Core Insights - The Apple Watch has maintained a unique position in the smartwatch industry over the past decade, excelling in market performance and functionality [3][4] - The evolution of the Apple Watch from a fashion accessory to a health companion highlights its adaptability to changing consumer needs [4][7] Design and Functionality - Apple recognized the importance of aesthetics in smartwatch design, collaborating with renowned watchmakers during the development of the first Apple Watch [6] - The initial focus on communication features has shifted, with health functionalities now being the key competitive factor in the smartwatch market [7] Health Features - Apple Watch has been a pioneer in health and fitness functionalities, with early adoption of optical heart rate sensors and subsequent introduction of advanced health monitoring features [10][12] - The device has garnered significant participation in health research, with over 400,000 users involved in heart health studies [12] Hardware Advantages - The proprietary S-series System in Package (SiP) chips provide Apple Watch with superior health monitoring accuracy and overall user experience compared to competitors [13][15] - The latest SiP 10 architecture is based on advanced technology, significantly outpacing the hardware used in competing Android smartwatches [15][17] Value Proposition - Apple Watch's unique hardware and software capabilities offer a compelling value proposition, especially as smartwatches transition into essential health tools [18][20] - The longevity of software support for older models, such as the Apple Watch Series 6, enhances its long-term value compared to other brands that no longer provide updates [22]