Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights a steady increase in domestic tourism during the May Day holiday, with 314 million domestic trips made, representing a year-on-year growth of 6.4%. Total spending reached 180.3 billion yuan, up 8% year-on-year, indicating a gradual recovery in consumer spending [5][16] - The toy industry, particularly Mattel, reported a net sales figure of 827 million USD in Q1 2025, reflecting a 2.1% year-on-year increase, despite a net loss of 40.3 million USD due to rising sales and management costs [24][29] - The tea beverage sector is experiencing a surge in new product launches, with 95 new products introduced in April 2025, a 55.74% increase from the previous month. Fruit tea remains the market leader, while fruit and vegetable juice has emerged as a strong contender [6][31] - The fragrance market in China is growing, with the launch of the "Wen Dao Dong Fang" perfume series by Mao Geping, which includes 13 new scents. The market size is projected to grow from 5.42 billion yuan in 2015 to 14.84 billion yuan in 2024, with a CAGR of 11.8% [7][49] Summary by Sections Travel and Tourism - During the May Day holiday, domestic tourism saw 314 million trips, a 6.4% increase year-on-year, with total spending of 180.3 billion yuan, up 8% [5][16] - The average travel radius for domestic tourists increased by 4.7% to 196.48 kilometers, while the average recreational radius at destinations rose by 31.8% to 22.15 kilometers [20][21] Toys and Entertainment - Mattel's Q1 2025 net sales reached 827 million USD, a 2.1% year-on-year increase, with a gross margin of 49.4%. However, the company reported a net loss of 40.3 million USD due to increased costs [24][29] - The sales of vehicle and action figure categories showed significant growth, with a 4% increase in vehicle sales to 309 million USD and a 12% increase in action figures to 193 million USD [24][28] Beverage Industry - The tea beverage sector introduced 95 new products in April 2025, with fruit tea leading the market with 34.74% of new launches, followed by fruit and vegetable juice at 15.69% [31][34] - The "Lucky Coffee" brand under Mixue is rapidly expanding, with over 5,400 stores nationwide and a significant increase in average store revenue [38][40] Fragrance Market - The Chinese fragrance market is projected to grow significantly, with the launch of Mao Geping's new perfume series. The market size is expected to increase from 54.2 billion yuan in 2015 to 148.4 billion yuan in 2024, with a CAGR of 11.8% [49][50] - The market remains dominated by international brands, with domestic brands like Ice City holding only a 1.1% market share [49][53] Market Performance - The social services index increased by 1.12% from May 6 to May 9, 2025, underperforming the CSI 300 index by 0.88 percentage points, ranking 25th among 31 sectors [66][68] - The Hong Kong consumer services index rose by 5.06%, outperforming the Hang Seng index by 3.45 percentage points, ranking first among 30 sectors [82][86]