健康财富规划
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从保险销售到人生规划师 和我的客户一起慢慢变老
Jin Rong Shi Bao· 2025-12-17 04:41
Core Insights - The article discusses the emergence of Health Wealth Planners (HWP) in response to the aging population in China, highlighting the need for dignified aging planning as the elderly population is projected to reach 310 million by the end of 2024 [1][5] - The traditional insurance model is evolving into a new business model that integrates insurance with health and wellness services, creating a more comprehensive approach to client needs [2][3] Group 1: Industry Transformation - The insurance industry is transitioning from a "quantity-driven" model to a "quality-driven" model, with the HWP role emerging as a new profession that addresses the uncertainties of aging through professional planning [5] - The new model combines insurance, health care, and wealth management, allowing agents to provide a more holistic service to clients [3][5] Group 2: HWP Development and Support - There are over 30,000 HWPs at Taikang Life, who are reshaping the insurance sales model and driving the overall upgrade of the insurance agent workforce [3] - Taikang Life offers comprehensive support for HWP development, including recruitment, training, and incentives, focusing on ten core dimensions for deep empowerment [3] Group 3: Client-Centric Services - HWPs provide clients with not just insurance policies but also access to health and wellness facilities, enhancing the client experience and creating long-term relationships [3][4] - The innovative "1+N" multidisciplinary care model at Taikang's retirement communities addresses the dual challenges of healthcare and aging, ensuring that elderly clients receive both medical care and quality of life improvements [4]