春节余温未散，新一年的奋斗号角已经吹响。无数人告别新春团圆的暖意，踏上返程之路，奔赴属于自己的职场新征程。此刻的你，是否也在复盘过往、展 望前路，渴望在马年开工之际，跳出固有桎梏，找到一条既能实现自我价值、又能踩准时代风口的全新赛道？ 牵手泰康同行，共绘事业新蓝图 三端协同模式创新，领跑新寿险时代 长寿时代已然来临，泰康创新性提出"支付+服务+投资"三端协同的新寿险，深度整合虚拟保险和实体医养，构造"长寿、健康、财富"三大闭环。在支付端， 泰康依托强大实力，提供全面的金融保险产品，为客户的健康财富规划筑牢稳定基石；在服务端，作为泰康最核心的生态壁垒，通过覆盖医疗、养老、康 复、安宁疗护的全链条实体服务网络，尤其是"幸福有约"所整合的全方位优质资源，为客户提供一站式、全生命周期的健康与财富解决方案；在投资端，凭 借泰康专业顶尖的资产管理能力，确保对客户的长期承诺稳定兑现，为整个生态体系保驾护航。 超体营销赋能，沉浸式体验助攻业绩提速 在泰康，你从不是单打独斗的"孤勇者"，而是有强大平台全方位赋能的"追梦人"。泰康将通过业界独有的"超体营销"体系，为你提供强大的赋能支持，助力 你快速成长、高效展业。与此同时，泰康 ...

来源：中国金融家杂志 新春畅想 2026年，泰康将迎来三十周岁生日。第一个15年，我们乘改革东风因时而生，伴随中国经济和中产人群 的蓬勃成长发展壮大，从单一寿险公司成长为大型保险金融服务集团，亲历"现实比理想来得更伟大"。 第二个15年，我们创新性地将传统保险与医养实体相结合，开创长寿时代新寿险的泰康方案，实现从模 仿创新到自主创新的蜕变，从一个跟随性的传统寿险公司向创新引领的大健康头部企业转变，谱写 了"让理想照进现实"的精彩篇章。 三十而立，向善而新。迈向新征程，我们笃信"方向对了，道路就会越走越宽阔"。泰康将坚守"尊重生 命、关爱生命、礼赞生命"的价值观，坚定"市场化、专业化、规范化"道路，初心不改、创新永续、商 业向善。站在三十周年的新起点，我们将坚定融入"十五五"规划的大局中，继续完善新寿险体制机制， 推进组织专业化、年轻化变革，续写更辉煌的发展篇章！ 董事长兼CEO 陈东升 泰康保险集团创始人、 新元肇启，岁律更新。过去的一年，我们在稳中求新中逐步回归日常与规律、回归常识与理性，步子越 来越坚定，脚下的路也愈发清晰。感恩每一份信任与付出！ 2025年，泰康保险集团深入学习贯彻党的二十届四中全会及中 ...

"幸福有约"作为保险与医养融合的创新范式，在河南已拥有近9000名高净值客户，全国客户规模突破25 万人；泰康之家·豫园自运营以来累计接待参观超64万人次，入住长者超450人，成为中原"医养融合"标 杆。二期工程预计于2026年5月开工，持续扩展服务容量；健康财富规划师（HWP）队伍在河南已突破 1900人，为高净值客户提供保险、养老、财富一体化规划。 此外，泰康"溢彩公益"在河南已落地39个项目，捐助总额超5600万元，成为泰康溢彩全国捐助最多的省 份，亚布力企业家号公益地铁专列在郑州地铁五号线运行。泰康将温暖的触角，延伸到社会最需要的地 方。 未来，泰康人寿河南分公司将继续秉持商业向善之心，以更暖的服务、更实的创新，陪伴河南家庭共赴 长寿时代的美好春天。 2026年正值泰康保险集团成立三十周年，也是河南分公司扎根中原第二十五年的重要节点。截至2025 年，泰康人寿河南分公司累计服务客户超607万人，赔付总额超过65亿元。2025年保费收入突破110亿 元，业务结构稳健，偿付能力充足，监管评级位居行业前列。 在"长寿时代 泰康方案"指引下，泰康通过"幸福有约""泰康之家·豫园"和"健康财富规划师（HWP）" ...

2026年，泰康保险集团成立三十周年。泰康保险集团创始人、董事长兼首席执行官陈东升认为，工业革 命是人体力的延伸，智能革命是人智力的延伸，长寿时代是生命的延伸，长寿时代泰康方案是解决人类 的终极问题的企业解决方案。30年来，泰康最重要的是洞悉了长寿时代的大趋势，并提前布局，从人寿 保险拓展到大健康领域，从传统寿险走向新寿险。 北京商报讯（记者 胡永新）2月5日，北京商报记者获悉，2025年，泰康保险全年营业收入、新单价 值、净利润均实现正增长。泰康人寿职业化、专业化绩优队伍持续增长，其中健康财富规划师 （HWP）超3.6万人；"幸福有约"系列创新产品帮助超25万客户进行养老、健康筹资。泰康养老聚焦养 老金金融，第二支柱年金受托管理资产规模已超7000亿元；泰康在线以"保险+科技""保险+服务"为商业 模式构建"保险新生态"，全面打造科技创新型互联网财险公司。 在投资端，泰康资产养老金投资管理规模超1.3万亿元。泰康基金管理规模超1600亿元，累计服务客户 超2200万；泰康资产（香港）资产管理规模超1500亿港元。 在服务端，泰康之家布局37城47个项目，运营24个城市27个项目，在住居民超2万人，总布局床位 ...

在服务端，泰康深耕银发经济，让产业金融服务实体经济。泰康之家布局37城47个项目，运营24个城市 27个项目，在住居民超2万人，总布局床位数近9万张。 在投资端，泰康作为资本市场的重要机构投资者，发挥作为长期资金、耐心资本的"稳定器"和"压舱 石"作用。泰康资产全球排名持续跃升，养老金投资管理规模超1.3万亿元，是国内市场最大养老金管理 人之一，投资业绩稳定在市场第一梯队。泰康基金管理规模超1600亿元，累计服务客户超2200万个。为 响应扩大保险资金长期投资改革试点，泰康稳行(武汉)私募基金管理有限公司于2025年成立，业务平稳 启动。 在支付端，泰康持续夯实养老筹资与支付能力。泰康人寿职业化、专业化绩优队伍持续增长，其中健康 财富规划师(HWP)超3.6万人；"幸福有约"系列创新产品帮助超25万客户进行养老、健康筹资；长期护 理保险试点顺利推进。泰康养老聚焦养老金金融，第二支柱年金受托管理资产规模已超7000亿元。 本报讯(记者冷翠华)记者近日从泰康保险集团了解到，截至2026年1月份，该集团累计纳税超1021.3亿 元，提供就业岗位34.5万个，累计用于公益事业款项超24亿元。 ...

马蹄声近，春韵渐浓，团圆序章悄然开启。今年新春，不只是阖家欢聚，更藏着一代人对生活的新注解 ——"爱你老己"，这句暖心热词正唤醒无数人对自我、对家人的温柔关照，既懂得在当下珍惜灯火可亲 的团圆，也不忘为岁月绵长做好长久规划。在这个兼具温情与期许的节日里，泰康以"尊重生命、关爱 生命、礼赞生命"为初心，依托新寿险战略深耕布局，用幸福有约全系列产品，将一时的新春暖意与"爱 你老己"的初心，化作跨越岁月的家庭守护，让每一份关爱都有迹可循，每一份规划都掷地有声。 新寿险战略的温度渗透家庭生活，掌握"爱你老己"生活智慧 长寿时代，泰康坚定深耕"新寿险"之路，以"支付+服务+投资"三端协同为核心驱动力，锚定高质量发展 方向，主动对接国家"十五五"规划，助力金融强国建设。幸福有约作为这一战略的核心落地与践行载 体，不仅让新寿险的发展理念落地生根，更以温暖具象的服务，成为泰康对"爱你老己"理念最有力的回 应，让战略兼具专业格局与情感温度。 幸福有约打破了传统保险的单一边界，跳出单纯风险保障的局限，深度整合全链路资源，构建起"医养 康宁"全生态闭环，将金融服务与民生需求深度绑定。历经十余载迭代升级，已蜕变成为覆盖家庭全生 命周 ...

Core Viewpoint - The "14th Five-Year Plan" period is crucial for the reform and return to the essence of China's life insurance industry, with Taikang Life focusing on a new life insurance model that integrates payment, service, and investment to achieve dual growth in operational scale and development quality [1] Group 1: Medical and Elderly Care Integration - Taikang has initiated a comprehensive layout in the medical and elderly care sectors to address the national strategy of population aging, integrating virtual insurance with physical "medical and elderly care" services to create a full lifecycle service system [2] - The Taikang Home elderly community has established 47 projects across 37 cities, housing over 20,000 residents with a planned total of more than 57,000 beds, focusing on a holistic approach to elder care [2] - Five major medical centers, including Xianlin Gulou Hospital and Tongji (Wuhan) Hospital, are operational, providing over 5,000 medical beds and enhancing the integration of health management and rehabilitation services for the elderly [3] Group 2: Product System Innovation - Taikang has developed a product system centered around "Happiness Agreement," covering four major areas: longevity, health, wealth, and benevolence, with a cumulative sales target of over 300,000 policies by the end of 2025 [4] - The "Double Agreement" solution addresses both pension and health needs, linking annuity insurance with elderly community confirmations to enhance service delivery [4] - Taikang actively participates in the third pillar of pension construction, with 20 products included in the individual pension insurance directory, serving over 51,000 personal pension clients by the end of 2024 [4] Group 3: Service Ecosystem and Professional Team Development - Taikang has introduced the Health Wealth Planner (HWP) role to create a professional service team, aiming to exceed 1,000 high-educated talents by 2025 [5] - The HWP team provides comprehensive services covering medical health, quality elderly care, and financial planning, ensuring a one-stop solution for clients [5] - The company emphasizes integrity in operations and has implemented standardized management of sales behaviors to protect consumer rights [5] Group 4: Inclusive Finance and Social Responsibility - During the "14th Five-Year Plan," Taikang has made significant strides in inclusive finance and social security, covering 9.04 million people with comprehensive insurance plans and paying out over 1.5 billion yuan [7] - The company has participated in long-term care insurance pilot programs, serving over 78.2 million people and providing claims exceeding 1.55 billion yuan [7] - Taikang's total assets exceeded 1.9 trillion yuan by August 2025, with a compound annual growth rate of 16.9% in assets and 26.9% in net assets, demonstrating strong operational resilience [7] Group 5: Future Outlook - Taikang will continue to implement the central financial work conference spirit, deepen the medical and health ecosystem layout, and contribute to the construction of a financial power and modernization in China [8]

Core Insights - The article emphasizes the importance of self-acknowledgment and personal growth, particularly in the context of the booming health industry driven by the "Healthy China" strategy, with the market expected to exceed 10 trillion yuan by 2025 [1] - The company, Taikang Insurance Group, is launching a recruitment plan for its "Health Business Partners" in 2026, marking its 30th anniversary and aiming to capitalize on the "longevity era" [1] Group 1: Business Model Innovation - Taikang proposes an innovative "payment + service + investment" model for the new life insurance era, integrating virtual insurance with physical healthcare services to create three major closed loops: longevity, health, and wealth [2] - The new model focuses on a holistic approach to client service, expanding beyond traditional insurance sales to include health management, retirement planning, wealth management, investment portfolios, legal and tax advice, and family inheritance [2][3] Group 2: Marketing and Support Strategies - The company employs a unique "super body marketing" system that transforms insurance from a "cold product" into a "warm service," enhancing the relationship between agents and clients through immersive experiences [4] - Taikang provides a comprehensive training system and clear promotion pathways, enabling agents to grow from novices to experts, supported by the strength of a Fortune 500 company [5] Group 3: Future Vision and Opportunities - Taikang's 30-year journey is characterized by innovation and commitment, and the company seeks partners who are willing to grow alongside it in a career that offers both social value and personal achievement [6] - The "Health Business Partner" program invites individuals to join Taikang in defining their future in the health wealth management sector, emphasizing the potential for personal value maximization in a limitless environment [6]

Core Viewpoint - The article highlights the 30th anniversary of Taikang Insurance Group, emphasizing its commitment to the values of "respect for life and people-oriented" and the promise of "happy life accompanied by Taikang" through a new brand visual identity [1][18]. Brand Evolution - Taikang has evolved from a startup life insurance company in 1996 to a globally recognized insurance group, ranking among the Fortune Global 500 for eight consecutive years, leading the high-quality development of China's life insurance industry [3]. - The brand's visual identity has undergone several iterations, consistently focusing on the core element of "people," reflecting the essence of life insurance [3][5]. New Brand Visual Identity - The new visual identity emphasizes simplification and warmth, removing English and business descriptions to enhance recognition efficiency, reflecting Taikang's confidence in its "new life insurance" model [6][8]. - The classic diamond logo has been refined for a smoother appearance, symbolizing a more complete life and comprehensive care, while the central "人" character reinforces the people-oriented value [8][12]. Core Values - Taikang's core values of "respect for life, care for life, and celebrate life" have been cultivated over 30 years, rooted in real experiences and challenges faced by the company [12]. - Three significant stories illustrate the development of these values: the response to the SARS outbreak in 2003, the lessons learned from the Wenchuan earthquake in 2008, and the inspiration drawn from observing vibrant elderly communities in the U.S. [10][12]. New Life Insurance Model - The company has developed a "new life insurance" model that integrates insurance payment with health and wellness services, addressing the comprehensive needs of individuals in the context of an aging population [13][14]. - Taikang's asset management has exceeded 4.5 trillion yuan, with over 1.1 trillion yuan in pension management, and it has established a nationwide network of elder care communities [14][17]. Future Outlook - As Taikang enters its 30s, it aims to continue its commitment to social responsibility and innovation in the insurance industry, focusing on enhancing the quality of life for individuals in the longevity era [18][19].

Core Viewpoint - Taikang Insurance Group celebrates its 30th anniversary in 2026, marking its evolution from a startup to a leading insurance group, emphasizing its commitment to the values of "respect for life" and "people-oriented" principles through a new brand visual identity [1][11]. Brand Evolution - The evolution of Taikang's brand visual identity reflects changes in corporate values and societal context, consistently centering around the core concept of "people" and the essence of life insurance [2][8]. - The new visual identity simplifies and enhances recognition by removing English and business descriptions, focusing on core elements that embody Taikang's confidence in its "new life insurance" model [4][5]. Visual Identity Changes - The updated logo features a refined diamond shape and emphasizes the "person" element, aligning with the golden ratio to harmonize humanistic and aesthetic values [7][11]. - The color scheme has shifted from metallic to flat, pure colors, with an enhanced brightness of the classic "Taikang green," conveying warmth and stability [4][5]. Core Values - Taikang's core value of "respect for life" has been cultivated over 30 years, evolving into a commitment to "caring for life" and "celebrating life," which is deeply embedded in the company's culture [8][10]. - Real-life stories illustrate the development of Taikang's values, highlighting the importance of responsibility, respect, and a positive attitude towards life [9][10]. Strategic Direction - In response to the challenges of the longevity era, Taikang has developed a "new life insurance" model that integrates insurance payment with health and wellness services, focusing on comprehensive life cycle management [11][12]. - The company has established a nationwide network for health and wellness services, supporting its insurance products and creating a sustainable ecosystem [12][13]. Business Performance - As of now, Taikang manages assets exceeding 4.5 trillion yuan, with over 1.1 trillion yuan in pension management, and operates 47 projects across 37 cities in its elder care community [13][16]. - The "insurance + health care" model extends services throughout the life cycle, offering comprehensive solutions for health, wealth, and retirement planning [13][16]. Future Outlook - Taikang aims to continue its commitment to societal service and innovation in elder care, ensuring that individuals can age gracefully and live fulfilling lives in the longevity era [16].