2025.11.25 本文字数：909，阅读时长大约1.5分钟 来源 | 智通财经、爱企查APP 封图 | 超级猩猩官网 据报道，健身品牌超级猩猩在进行大面积的门店调整。 最近，有消费者注意到，在北京、上海、深圳、成都等一线城市，健身品牌超级猩猩有新增门店开始运 营，但也在陆续调整和关闭一些门店，而这一态势从去年便已开始。 2024年6月，超级猩猩宣布同时进驻福州、厦门。但福州、厦门的8家门店在开业一年后就便悄然闭店， 目前两座城市的门店数量归零。 超级猩猩官方对本次闭店潮的回应显得颇为谨慎与统一。客服人员解释闭店主要源于租赁合同到期后未 续约，并同时强调在关店的同时也有新店落地，例如本月开张的成都仁和新城全能店、三里屯盈科中心 全能店。 对于受影响会员，客服补充称超猩卡在其他门店仍可正常使用。而对于福州、厦门这两座新开拓市场的 快速撤退，官方客服的回应则更为简洁："考虑到实际经营效果决定关店，至于未来是否会重新回归， 目前尚未收到相关消息。" 数据显示，目前超级猩猩在全国拥有近300家门店，相较于去年年底的260余家，在数量上仍有一定的提 升。 爱企查App显示，深圳市超级猩猩健身管理有限公司成立于2014 ...

Core Viewpoint - The fitness brand Super Monkey is undergoing significant store adjustments, including openings and closures in major cities, reflecting a strategic shift in its operational model and market presence [3][4]. Group 1: Store Adjustments - Super Monkey has opened new stores in cities like Beijing, Shanghai, Shenzhen, and Chengdu while also closing several locations, a trend that began last year [3]. - The brand's attempt to enter Fuzhou and Xiamen resulted in the closure of all eight stores within a year, indicating challenges in these new markets [3]. - Currently, Super Monkey operates nearly 300 stores nationwide, an increase from over 260 at the end of last year [4]. Group 2: Operational Strategy - The company has shifted from a direct operation model to a "joint venture" model in some locations, where partners provide space while Super Monkey offers its self-developed courses and training [3]. - The brand's initial market entry strategy involved unattended fitness pods, later evolving to include group classes with a focus on pay-per-use and professional coaching [3]. Group 3: Challenges and Competition - Super Monkey faces dual pressures of talent and customer retention due to a coach-oriented loyalty model, which has led to coach turnover and subsequent member loss [4]. - The competitive landscape has intensified, with new brands like Savage launching aggressive pricing strategies that challenge Super Monkey's market position [5][6]. - Consumer reactions to promotional activities are mixed, with new customers enjoying low prices while long-term members express dissatisfaction over service quality and course availability [8]. Group 4: User Experience and Brand Perception - Differences in cleanliness and equipment maintenance between Super Monkey and competitors have been noted, impacting user satisfaction and retention [8]. - The brand's recent pricing strategies and membership offerings have led to discontent among loyal customers, highlighting the need for better customer engagement [8]. Group 5: Future Outlook - The ongoing adjustments and competitive pressures present a critical period for Super Monkey, necessitating a balance between operational costs, user experience, and sustainable profitability to thrive in a challenging market [8].