本文转自【宁波晚报】； 预付款是健身房常用的销售方式，但一次性大额充值就可能存在风险。最近，消费者小章就遇到这样的问题。 "我是尚唤体健身的首批会员。年前门店搞促销活动，销售人员说充值25888元就可以激活我的权益，能获得年卡、私教课等。他们会负责把这些权益卖 掉。"按照销售人员的计算，小章获得的权益金额几乎翻倍。眼见有利可图，小章又向朋友借钱再次投入20000元，总共45888元，总计权益超过8万元。小 章想着过年前通过转卖权益能够赚一点钱。 涉事门店外景。记者 毛雷君/摄 不过，随着时间一天天过去，当初承诺的条件却迟迟不能兑现。小章越想越不对劲，感觉自己可能上当了，因此要求健身房退款。但这钱交得容易，要想 再退回来就难了。 记者和小章一起来到涉事门店，孙店长出面进行沟通。他告诉记者，当初是第三方团队来进行促销的，现在已经离开门店，他们的提成也已经拿了。按照 当初销售的承诺，小章充值的25888元可以获得10张商务年卡（不限期），72次私教课以及40张月卡。之后充值的20000元可以获得100次私教课（50次送 50次）。 他现场给出两个解决方案：第一种，过几天门店还会进行年度促销活动，他们会帮助小章出售年 ...

专题：《创业西西弗》：对话企业家 专题：《创业西西弗》：对话企业家 创业维艰，韩伟离开阿里成为乐刻创始人，从开业初期被合伙针对，到被人当面说"乐刻必死"，他依旧 认为最好的市场机会，一定在中国。十年坚守，不走捷径。乐刻的野心，不止于健身房——而是连接一 切运动场景，推动真正的 "健身平权"。 由新浪财经、微博联合打造，微博财经出品的对话栏目《创业西西弗》第一期，乐刻运动韩伟与主持人 欧阳夏丹一起回溯创业历程，剖析经营路径，探讨行业背后的经济逻辑与社会价值。 责任编辑：杨赐 创业维艰，韩伟离开阿里成为乐刻创始人，从开业初期被合伙针对，到被人当面说"乐刻必死"，他依旧 认为最好的市场机会，一定在中国。十年坚守，不走捷径。乐刻的野心，不止于健身房——而是连接一 切运动场景，推动真正的 "健身平权"。 由新浪财经、微博联合打造，微博财经出品的对话栏目《创业西西弗》第一期，乐刻运动韩伟与主持人 欧阳夏丹一起回溯创业历程，剖析经营路径，探讨行业背后的经济逻辑与社会价值。 责任编辑：杨赐 ...

责任编辑：李昂 《创业西西弗》节目中，欧阳夏丹对话乐刻运动的联合创始人兼董事长韩伟。 当全球健身房月均频次徘徊在4-8次，最高纪录仅7.2次时，韩伟用一组数据撕开行业认知：乐刻用户月 均到店8.5次，远超欧美平均水平。一个月4周，这意味着每位会员每周至少踏入门店两次——这个数字 不仅刷新全球健身行业纪录，更颠覆了"中国人运动频率低"的刻板印象。 "我们的数据绝对真实。"韩伟直言。从全球数据看，消费者进健身房的频次普遍在4-8次之间，而乐刻 的8.5次，不仅突破了行业天花板，更印证了一个事实：走进乐刻的中国人，健身频次已显著高于欧美 白人群体。这组数据背后，是乐刻用十年时间将"健身平权"从口号变为现实的缩影。 "我们的数据绝对真实。"韩伟直言。从全球数据看，消费者进健身房的频次普遍在4-8次之间，而乐刻 的8.5次，不仅突破了行业天花板，更印证了一个事实：走进乐刻的中国人，健身频次已显著高于欧美 白人群体。这组数据背后，是乐刻用十年时间将"健身平权"从口号变为现实的缩影。 责任编辑：李昂 《创业西西弗》节目中，欧阳夏丹对话乐刻运动的联合创始人兼董事长韩伟。 当全球健身房月均频次徘徊在4-8次，最高纪录仅7.2次 ...

"刚刚过去的双十一购物节，我们推出会员套餐，活动期间单日最高充值额达到12万余元！"12月2 日，在浙江省衢州市柯城区某商场内，健身馆运营经理赵某说道。这样的一份销售数据，半年前他是不 敢想的。那时的他和整个运营团队，正陷入核心私教离职、会员退费的泥沼之中—— 2025年3月，赵某等人经营的健身馆遭遇了2023年9月接手以来最致命的危机：10名私教中有6名随 经理集体离职，核心教学力量瞬间减半。连锁反应随之而来，16名会员因专属私教离职，于5月陆续起 诉至柯城区人民法院，累计要求退费60万元。更让赵某焦灼的是，上百名会员持观望态度，涉及课程余 额近200万元。一旦观望的会员跟风退费，健身馆资金链将彻底断裂，之前所有投入都将付诸东流。健 身馆命悬一线，危机一触即发。 收到案件后，承办法官吴秋秋认真翻完诉状，心里是沉甸甸的担忧："这件退费纠纷，连着上百名 会员的消费权益、健身馆员工的就业生计，还有小微企业的生存希望。"她当即拨通双方电话了解情 况，并约定了调解时间。 调解当天，赵某特意带来了厚厚一叠账本，坦诚道出经营困难："一年前，健身馆因经营不善濒临 破产，我和几位伙伴咬牙承接了场馆，却也一并背上了上任留下的近 ...

Core Viewpoint - The fitness brand Super Monkey is undergoing significant store adjustments, including openings and closures in major cities, reflecting a strategic shift in its operational model and market presence [3][4]. Group 1: Store Adjustments - Super Monkey has opened new stores in cities like Beijing, Shanghai, Shenzhen, and Chengdu while also closing several locations, a trend that began last year [3]. - The brand's attempt to enter Fuzhou and Xiamen resulted in the closure of all eight stores within a year, indicating challenges in these new markets [3]. - Currently, Super Monkey operates nearly 300 stores nationwide, an increase from over 260 at the end of last year [4]. Group 2: Operational Strategy - The company has shifted from a direct operation model to a "joint venture" model in some locations, where partners provide space while Super Monkey offers its self-developed courses and training [3]. - The brand's initial market entry strategy involved unattended fitness pods, later evolving to include group classes with a focus on pay-per-use and professional coaching [3]. Group 3: Challenges and Competition - Super Monkey faces dual pressures of talent and customer retention due to a coach-oriented loyalty model, which has led to coach turnover and subsequent member loss [4]. - The competitive landscape has intensified, with new brands like Savage launching aggressive pricing strategies that challenge Super Monkey's market position [5][6]. - Consumer reactions to promotional activities are mixed, with new customers enjoying low prices while long-term members express dissatisfaction over service quality and course availability [8]. Group 4: User Experience and Brand Perception - Differences in cleanliness and equipment maintenance between Super Monkey and competitors have been noted, impacting user satisfaction and retention [8]. - The brand's recent pricing strategies and membership offerings have led to discontent among loyal customers, highlighting the need for better customer engagement [8]. Group 5: Future Outlook - The ongoing adjustments and competitive pressures present a critical period for Super Monkey, necessitating a balance between operational costs, user experience, and sustainable profitability to thrive in a challenging market [8].

Core Points - The article discusses a case of personal information protection involving a gym in Chongqing, where facial recognition technology was used to manage member access, raising concerns about the handling of sensitive personal data [1][2] - The investigation revealed that the gym collected over 1,000 facial images, including those of minors under 14, without adequate protection measures [1] - Following legal action, the gym was required to remove facial recognition devices and implement alternative access methods, such as electronic wristbands, to safeguard customer information [2] Group 1 - The gym installed facial recognition devices at its entrance to facilitate member access, collecting facial data during the membership registration process [1] - The investigation found that the gym's data management system posed significant risks, as it retained facial information even after membership expiration and was maintained by third-party personnel [1] - The local prosecutor's office issued recommendations for compliance, leading to the gym's removal of facial recognition technology and the deletion of unnecessary personal data [2] Group 2 - A joint supervisory task force was established to ensure compliance with the new regulations, focusing on the cessation of facial recognition technology and the security of user information storage [2] - The gym's actions reflect a broader trend in the industry towards enhancing personal information protection and compliance with legal standards [2]

Core Viewpoint - The rapid growth of the fitness market has led to an influx of fitness coaches, but concerns about their professionalism and qualifications have emerged, resulting in a lack of trust among fitness enthusiasts [1][2]. Group 1: Industry Issues - The fitness coaching industry is experiencing a surge in unqualified coaches due to low entry barriers and a lack of standardized certification, leading to varying levels of expertise among trainers [1][2]. - The prevalence of "quick training" programs for fitness coaches poses significant risks, as unprofessional coaches may fail to create effective training plans and could even provide harmful guidance, resulting in injuries and undermining clients' fitness progress [2]. - The industry's chaotic growth and regulatory gaps have led to a decline in consumer trust, which could harm the overall reputation of the fitness sector and hinder its sustainable development [2]. Group 2: Recommendations for Improvement - Establishing a strict entry system for fitness coaches is essential, including clear requirements for professional knowledge, skills, and qualifications to prevent unqualified individuals from entering the field [3]. - A standardized training framework should be implemented, with oversight of training institutions to ensure quality and relevance in both theoretical and practical training [3]. - A comprehensive certification management system is needed, including unified standards for issuing certificates and regular reviews to maintain the credibility and authority of fitness coaching qualifications [3].

Core Insights - The article highlights the increasing prevalence of posture-related issues among workers in their 30s, driven by sedentary lifestyles and the resulting physical discomfort [1][6][16] - There is a growing trend towards "posture anxiety," with various corrective products and fitness programs emerging to address these concerns [5][9][23] Group 1: Posture Issues and Trends - Common posture problems include rounded shoulders, hunching, and pelvic tilt, which are becoming more recognized among the workforce [17][18][21] - The popularity of "relaxation and stretching" courses among individuals aged 24-44 indicates a shift in fitness preferences towards pain management rather than traditional muscle building [2][4] - The rise of social media influencers and fitness coaches focusing on posture correction reflects a burgeoning market for posture improvement solutions [4][24] Group 2: Market Demand and Consumer Behavior - The massage industry is thriving, with over 16,000 massage establishments in Shanghai alone, catering to the demand for pain relief and relaxation [9][10] - Young consumers, particularly those born after 1985, are driving the sales of massage devices, indicating a shift in consumer spending towards health and wellness products [10][11] - The fitness industry is adapting to these needs, with gyms and trainers offering specialized programs aimed at correcting posture and alleviating pain [27][29] Group 3: Long-term Implications and Solutions - The article suggests that while exercise can help improve posture, long-term maintenance requires consistent effort and self-care [28][30] - It emphasizes the importance of recognizing that not all posture issues are severe, and some may not require immediate intervention [26][32] - The narrative around posture improvement is evolving, with a focus on balancing awareness of body mechanics and the potential for over-commercialization of posture-related concerns [32][33]

Core Viewpoint - The recent closure of a gym in Changsha has left many members in distress, raising concerns about the recovery of their prepaid membership fees amid a rising trend of gym closures across the country [1] Industry Overview - The closure rate of commercial gyms in China is projected to reach 10%-14% in 2024, equating to nearly 10,000 gyms exiting the market annually, indicating a significant increase compared to previous years [1] - Not only small gyms are affected, but also large chain gyms, as evidenced by the complete closure of all Beijing locations of the well-known brand Will's Gym in March 2023, leaving many consumers unable to recover their prepaid fees [1] Consumer Concerns - Over 40% of consumers express concerns about gyms going out of business, particularly regarding the risks associated with annual membership cards [8][11] - The average annual spending per member in gyms has shown a decline, with figures reported at 5,486 yuan for gym clubs and 5,460 yuan for fitness studios in 2024 [13] Membership Trends - The scale of gym memberships in China has been decreasing, with a notable drop in penetration rates from 5.4% in 2019 to 4.9% in 2023 [9] - The reasons for not choosing traditional gyms include concerns over the risks associated with annual memberships and negative perceptions of brands due to frequent closure news [10][11] Refund and Consumer Rights - After gym closures, the methods for handling consumer refunds vary, with only 1.3% of cases resulting in full refunds, while 34.99% of cases are reported as not being processed [24] - Consumers are advised to retain membership documents and payment receipts to facilitate potential claims against gyms that fail to honor refunds [27] Brand Closures - Several notable gym brands have faced closures recently, including Zhongjian Fitness and Fanyin Yoga, with significant membership bases and locations across major cities [26]

Core Insights - "Jian Dan Sports" has recently completed a Series B financing round of several tens of millions, led by Shanghai Youshi Fund and Shanghai Dongchao Investment, with funds aimed at smart upgrades, rapid nationwide store expansion, membership service enhancement, and overseas market development [1] Company Overview - Established in 2017, "Jian Dan Sports" is a community-based intelligent health platform under Weining Technology, aiming to revolutionize traditional fitness models by creating a "convenient, low-threshold, and intelligent" new paradigm for healthy living [1] - The team comprises members from well-known internet companies, fitness equipment manufacturers, and sports science research institutions [1] Industry Trends - The Chinese fitness industry is undergoing significant structural adjustments, characterized by "total contraction and structural optimization." The number of fitness venues is projected to decrease from 71,915 to 58,629 by mid-2025, a decline of 18.5%, while 24-hour smart gyms are expected to grow from 3,120 to 4,067, an increase of 30.35% [4] - Traditional large-scale fitness clubs are facing pressure due to high operational costs and reliance on annual membership sales, leading to a shift in consumer preferences towards specialized, convenient, and community-oriented fitness options [4] Company Expansion - "Jian Dan Sports" continues to expand, with plans to cover over 60 cities and add 100 new stores by mid-2025, bringing the total to over 400 locations and a membership base exceeding 1.2 million [4] - The company has updated its store design, pricing, and service standards to strengthen emotional connections with younger users, launching a dedicated IP image [4] Marketing Strategy - The company targets Generation Z with diverse interactive activities, such as the "Fat Burning Carnival," which have significantly increased brand engagement and online transactions [5] Future Plans - The founder of "Jian Dan Sports" expressed intentions to accelerate store expansion to create more job opportunities and enhance the brand's cultural and technological influence, aiming to integrate traditional Chinese culture into the brand for international expansion [7] - Investors believe that the community intelligent fitness sector is on the verge of explosive growth, with expectations for innovative development in the fitness industry [7]