Core Viewpoint - The "migrant bird economy" is becoming a new engine for consumption in southern regions of China, particularly during winter, but it also reveals significant issues such as consumption traps for the elderly and imbalances in medical resource supply and demand [3][19][20]. Group 1: Economic Growth and Trends - The "migrant bird economy" has led to a notable increase in demand for winter travel and health monitoring packages, with a 35% year-on-year increase in bookings for Yunnan routes [16][18]. - The number of enterprises related to the "migrant bird economy" has exceeded 75,000, with approximately 13,000 new registrations since 2025, reflecting a 2.5% year-on-year growth [18]. - The integration of services in the industry has expanded from simple accommodation to a comprehensive model that includes travel, living, health, and entertainment [18]. Group 2: Challenges and Risks - The industry faces structural challenges, including regulatory bottlenecks, inconsistent service quality, and a lack of mental support for the elderly [19][20]. - Data shows that 4.4% of related enterprises have experienced operational anomalies, and 2% have faced legal disputes, highlighting the risks in the sector [19]. - The elderly population often encounters issues with misleading advertisements and inadequate service delivery, which can infringe on their rights [19][20]. Group 3: Recommendations for Improvement - To enhance the "migrant bird economy," collaboration among government, enterprises, and society is essential to establish a robust support system [22][23]. - There is a need for standardized regulations and improved oversight to ensure the quality of services provided to the elderly [22]. - The establishment of a credit system and industry standards is underway in various regions to address existing challenges and improve service quality [22].