儿童餐规范化

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部分儿童餐只是“小份成人餐”?业内称儿童餐菜品设计难度高
Xin Jing Bao· 2025-09-11 06:07
Group 1 - The children's meal market in China is rapidly growing, with a potential market size of approximately 450 billion yuan based on a 10% penetration rate [1][8] - There is currently no mandatory national standard for children's meals in restaurants, leading to inconsistencies in nutritional content and ingredient combinations [1][7] - The demand for children's meals is increasing, with 46% of families opting to order separately for adults and children [4][10] Group 2 - Many so-called "children's meals" are merely smaller portions of adult meals, which has led to dissatisfaction among parents [2][6] - A significant portion of children's meals has been found to exceed recommended levels of saturated fat, sugar, and sodium, indicating a lack of nutritional balance [5][6] - The development of children's meals poses challenges for restaurants, as they must balance nutritional requirements with children's taste preferences [8][9] Group 3 - Major restaurant chains are beginning to treat children's meals as a serious business opportunity rather than just a promotional tool [8][10] - Companies like Xibei and Haidilao are innovating their children's meal offerings, focusing on high-quality ingredients and appealing presentations [9][11] - The pricing of children's meals is increasing due to higher quality ingredients and preparation costs, with some meals priced between 19.9 yuan and 69 yuan [11]