开心乐园餐

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“爱有你我 麦向未来”2025麦当劳公益市集北京站开集啦
Bei Jing Shang Bao· 2025-08-25 13:57
麦当劳中国第三届"爱有你我 麦向未来"公益市集活动,于8月23日至24日在北京、天津、济南、武汉、沈阳、成都和长沙七城同期举办,共同助力麦当劳叔 叔之家。本届活动吸引近万名消费者参与,更汇聚了麦当劳员工志愿者和社会各界的爱心伙伴共同参与和支持。本届公益市集所筹款项将全部捐赠给麦当劳 叔叔之家公益项目,为异地就医的困难患儿家庭提供免费的住所和关爱支持,打造"家以外的家"。 巨型红盒子变身爱心小屋,携手助力麦当劳叔叔之家 北京麦当劳把第三届公益市集再次搬进了热门商圈芳圆里 ID MALL购物中心。这次的公益市集设置了爱心小屋、爱心市集和爱心乐园三大版块,丰富多彩 的义卖物品和游戏互动,让消费者开心打卡的同时还可以为公益做出一份贡献。活动期间,象征着开心乐园餐的巨型红盒子闪现公益市集现场。自2015年 起,麦当劳中国每售出一份开心乐园餐,就投入0.5元用于麦当劳叔叔之家的建设与运营。 第三届"爱有你我 麦向未来"公益市集 助力麦当劳叔叔之家 爱心小屋义卖区 "麦当劳的使命是用美味与热爱凝聚社区邻里,通过公益市集,我们希望将公益与爱心的种子播种到更多消费者心里。第三年公益市集的活动,我们将覆盖 更多人群,我们希望通过 ...
麦当劳中国举办第三届公益市集,北京等七城联动
Bei Ke Cai Jing· 2025-08-24 11:12
新京报讯(记者王萍)近日,麦当劳中国第三届"爱有你我 麦向未来"公益市集活动在北京、天津、济 南、武汉、沈阳、成都和长沙七城同期举办,象征着开心乐园餐的巨型红盒子闪现公益市集现场。据了 解,自2015年起,麦当劳中国每售出一份开心乐园餐,就投入0.5元用于麦当劳叔叔之家的建设与运 营。 北京麦当劳第三届公益市集现场设置了爱心小屋、爱心市集和爱心乐园三大板块。北京麦当劳高级总经 理王广一介绍,本届公益市集活动覆盖更多人群。此外,从今年5月起,消费者在北京任意一家麦当劳 餐厅购买开心乐园餐将获得参观北京麦当劳叔叔之家的机会,成为麦当劳叔叔之家的志愿者。 2006年,麦当劳中国与中国宋庆龄基金会合作,设立中国麦基金。截至目前,中国麦基金已推动麦当劳 叔叔之家在长沙、上海、北京先后投入使用。截至2025年6月底,3所麦当劳叔叔之家已累计服务超过 1700户家庭,提供超过7.7万个安睡夜晚。 编辑 王琳 校对 张彦君 ...
食材升级、承诺“不添加”,千亿儿童餐蓝海能否撬动家庭消费
Xin Jing Bao· 2025-05-27 07:57
Core Viewpoint - The children's meal market has evolved from simple "small dishes" to specialized meals tailored to age, growth indicators, dietary habits, nutrition, and safety, with major restaurant brands like Haidilao, Xibei, and others continuously upgrading their offerings [1][3]. Group 1: Company Initiatives - Xibei has announced multiple upgrade directions for its professional children's meals, including the introduction of a food ingredient card and a commitment to "five no-additives": no MSG, chicken essence, flavoring, artificial coloring, or preservatives [2]. - The upgraded Xibei children's meals include four growth meal sets and 11 customizable items, featuring new products like the "Tender Grilled DHA Big Yellow Fish Meal" and the "Sweet Honey Grilled Chicken Wings Meal" [2]. - Xibei's children's meals will now come in eco-friendly packaging, and the company has partnered with the well-known maternal and infant brand Babycare for co-branded products [2]. Group 2: Market Potential - The children's consumption market in China reached nearly 4.5 trillion yuan in 2022, with a potential children's meal market size of 450 billion yuan based on a 10% penetration rate [3]. - As of the end of 2022, the population of children aged 0-15 in China was 256.15 million, accounting for 18.1% of the total population, with 44.4% of children aged 6-12 frequently dining out [3]. - The growing demand for children's meals is driven by a large child population and parents' increasing willingness to dine out with their children, making children's meals a significant lever for family consumption in the restaurant industry [3]. Group 3: Industry Trends - The restaurant industry has moved beyond the initial phase of offering "small dishes" for children, with significant competition leading to enhanced focus on meal ingredients, combinations, flavors, and presentation [4]. - Xibei's children's meal sales exceeded 20 million in 2024, with a customer base of nearly 6.5 million children, and the brand is recognized as the "number one children's meal brand in China" [4]. - In response to fierce competition, many restaurant brands are realizing that blindly competing on price is not sustainable, and Xibei emphasizes the importance of leveraging brand advantages to secure a unique market position [4].
多地麦当劳“遍地垃圾”?员工称降本惹祸 | 5D调查
新浪财经· 2025-02-27 00:34
Core Viewpoint - McDonald's is experiencing a "crisis of trust" in the Chinese market, facing challenges from rapid expansion and increasing consumer complaints about hygiene issues in its stores [2][10]. Expansion and Market Position - McDonald's is expanding rapidly in China, adding nearly 1,000 stores annually, with a goal to exceed 10,000 stores by 2028 [2][12]. - Despite this growth, McDonald's faces intense competition from KFC, which has nearly double the number of stores in China, and local brands like Huai Lai Si and Ta Si Ting that are gaining market share through lower pricing strategies [12][10]. Hygiene and Consumer Complaints - There have been numerous consumer complaints regarding the cleanliness of McDonald's stores, with reports of dirty tables and restrooms, leading to dissatisfaction with the dining experience [4][5]. - A former employee indicated that the issues stem from management problems, particularly insufficient staffing to maintain cleanliness during peak hours [9][5]. Financial Performance - In 2024, McDonald's reported global revenue of $25.92 billion, a 2% increase, but net profit decreased by 3% to $8.22 billion, indicating a challenge of increasing revenue without corresponding profit growth [10]. - The international franchising department, which includes China, showed a decline in same-store sales, highlighting operational challenges in this key market [10][12]. Pricing Strategy - McDonald's has been frequently adjusting prices in response to rising costs, with recent increases in breakfast and meal prices by 0.5 yuan, which, while seemingly small, can accumulate significantly for regular customers [12][13]. - The company has raised prices on various menu items over the past few years, attributing these adjustments to increases in raw materials, labor, and logistics costs [13][12]. Future Challenges - The future development of McDonald's in China is fraught with challenges, including addressing hygiene issues, improving performance, and responding to competitive pressures [13][14]. - The company must balance maintaining global standards while innovating to meet evolving consumer demands and expectations [14].