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统计数据显示美国年轻人在游戏领域消费支出大幅下降
Sou Hu Cai Jing· 2025-07-20 04:41
Group 1 - The core viewpoint is that spending on video games by young Americans aged 18 to 24 has significantly decreased, with a nearly 25% year-over-year decline, which is more pronounced than declines in other sectors like technology and apparel [1][3]. - From January to April this year, spending in all categories for this age group fell by 13%, with video games experiencing the steepest drop [3]. - Economic pressures, including the resumption of student loan repayments and rising credit card default rates, are identified as primary reasons for this decline [3][6]. Group 2 - Circana has revised its 2025 revenue forecast for the U.S. gaming industry down to $56.5 billion, a 4.7% decrease from 2024, marking the lowest level since 2019 [6]. - The previous forecast had anticipated a 4.3% growth, largely based on the assumption of the release of "GTA 6" later this year [6]. - The gaming industry is also facing a historic wave of layoffs, with over 2,800 developers losing their jobs in 2025 alone, following 14,600 layoffs last year [6].