转自：推广 如今房地产行业，兑现力已是衡量房企实力的核心标准。 市场深度调整、居住升级的背景下，客户对 产品品质与交付兑现的要求空前提高。近年昆明地产行业震荡、维权频发，购房者信心长期处于较低水 平——客户对好产品的渴望与对交付力的担忧，是影响行业复苏的核心矛盾，也是好房子时代需切实解 决的难题。 在这样的大背景下，新希望·锦官府作为新希望地产2024年昆明新规首作，自首开至今197天时间内，以 更高效的兑现速度、高标准的产品建设回应市场所需，以"昆明楼市逆行者"的角色，让新希望式新 规"好房子"惊艳落地，不断为地产行业注入信心。 封顶现场实拍图 首批房源喜封金顶 美好家速兑现 "房子建得怎么样了？""能不能交付？""实际交付和示范区差距会不会很大？""……种种疑惑，是买房 人内心最真实的声音。新希望·锦官府首批房源荣耀封顶，让【希望质造】眼见为实，让家的期待落地 有声。 封顶现场实拍图 9月28日早上，新希望·锦官府举行首批房源主体封顶仪式，而这距离项目首开仅过去了197天！当天， 新希望地产相关领导、工程单位相关领导及各班组工作人员，现场见证这一重要时刻！ 封顶现场实拍图 「兑现力」即产品力，是最能展现房 ...

Group 1: Market Overview - The Chinese real estate market is experiencing a slow recovery, with the top 100 real estate companies' sales declining by 10.8% year-on-year from January to May 2025 [1] - Vanke ranked seventh in sales with a total of 57.04 billion yuan, maintaining a stable performance amidst market challenges [1] Group 2: Vanke's Performance - Vanke launched 10 new projects from January to May, achieving significant sales success in various locations, including Wenzhou and Chengdu [1] - The Wenzhou project sold out 179 units, setting a record for the number of units sold in the first launch in five years [1] - The Chengdu project achieved the highest number of units sold and sales amount in its area [1] Group 3: Innovative Community Development - Vanke's Guangzhou project, Ideal Huadi, covers approximately 1 square kilometer and integrates various amenities, achieving 161 unit sales worth 775 million yuan, making it the top-selling project in the first quarter of 2025 [2] - The project emphasizes community engagement and lifestyle integration, enhancing the perception of quality housing [2][4] Group 4: Product and Service Innovation - Vanke focuses on transforming living experiences from merely "sufficient" to "high-quality" by introducing functional community spaces [5] - The Chengdu project incorporates innovative features like a 24-hour study room and social gathering spaces, enhancing community interaction [5] Group 5: Speed and Credibility in Delivery - Vanke has improved its delivery speed, exemplified by the Hangzhou project, which opened just 99 days after land acquisition, setting a new record [8] - The company has also enhanced the quality of its delivery process, ensuring that projects meet high standards before handover [10] Group 6: Community Engagement and Operations - Vanke is advancing its community operations to ensure high-quality living post-delivery, as seen in the Changzhou project, which offers diverse amenities for different age groups [12] - The Guangzhou Huangpu New Town project has successfully engaged the community through various events, maintaining its position as a top seller [15] Group 7: Customer Acquisition Strategies - Vanke is innovating its customer acquisition strategies through new media, achieving 21% of total sales from self-generated traffic from January to May [16] - The company has a strong referral system, with over 20% of sales coming from customer recommendations, highlighting the effectiveness of community engagement [16]