Core Viewpoint - The real estate industry is currently facing challenges, with the ability to deliver quality products becoming a core standard for measuring the strength of real estate companies. The market is experiencing deep adjustments, and customer expectations for product quality and delivery have significantly increased. New Hope's Jin Guan Fu project has emerged as a leader in this context, showcasing efficient delivery and high standards to restore confidence in the market [1][9]. Group 1: Project Overview - New Hope's Jin Guan Fu project celebrated the topping out of its first batch of houses just 197 days after its launch, marking a significant milestone in the development process [5]. - The project is positioned as a pioneer in the new regulatory residential area in eastern Kunming, responding directly to market and customer demands [9]. - The project has been recognized for its high product quality and delivery capabilities, with previous projects by New Hope also achieving early deliveries, enhancing market trust [7]. Group 2: Market Performance - The project has seen impressive market engagement, with over 1,772 groups visiting the display area within five hours of its opening, and over 100 units sold within the first two hours [16]. - In June, the project achieved the highest sales in both the number of units and total area in Kunming, indicating strong market performance and demand [16]. - The introduction of the 143㎡ unit has been particularly successful, with high actual usage rates and appealing design features contributing to its popularity [21]. Group 3: Product Features - Jin Guan Fu emphasizes quality through meticulous design in both visible and hidden aspects, catering to modern family needs for spacious, multifunctional, and comfortable living spaces [14]. - The project boasts a high actual usage rate of 107%, with features such as a spacious living area and flexible design options, making it attractive to potential buyers [21]. - The commitment to quality and speed in delivery is a key focus for New Hope, aiming to provide customers with a reliable and reassuring product experience [9].

Group 1: Market Overview - The Chinese real estate market is experiencing a slow recovery, with the top 100 real estate companies' sales declining by 10.8% year-on-year from January to May 2025 [1] - Vanke ranked seventh in sales with a total of 57.04 billion yuan, maintaining a stable performance amidst market challenges [1] Group 2: Vanke's Performance - Vanke launched 10 new projects from January to May, achieving significant sales success in various locations, including Wenzhou and Chengdu [1] - The Wenzhou project sold out 179 units, setting a record for the number of units sold in the first launch in five years [1] - The Chengdu project achieved the highest number of units sold and sales amount in its area [1] Group 3: Innovative Community Development - Vanke's Guangzhou project, Ideal Huadi, covers approximately 1 square kilometer and integrates various amenities, achieving 161 unit sales worth 775 million yuan, making it the top-selling project in the first quarter of 2025 [2] - The project emphasizes community engagement and lifestyle integration, enhancing the perception of quality housing [2][4] Group 4: Product and Service Innovation - Vanke focuses on transforming living experiences from merely "sufficient" to "high-quality" by introducing functional community spaces [5] - The Chengdu project incorporates innovative features like a 24-hour study room and social gathering spaces, enhancing community interaction [5] Group 5: Speed and Credibility in Delivery - Vanke has improved its delivery speed, exemplified by the Hangzhou project, which opened just 99 days after land acquisition, setting a new record [8] - The company has also enhanced the quality of its delivery process, ensuring that projects meet high standards before handover [10] Group 6: Community Engagement and Operations - Vanke is advancing its community operations to ensure high-quality living post-delivery, as seen in the Changzhou project, which offers diverse amenities for different age groups [12] - The Guangzhou Huangpu New Town project has successfully engaged the community through various events, maintaining its position as a top seller [15] Group 7: Customer Acquisition Strategies - Vanke is innovating its customer acquisition strategies through new media, achieving 21% of total sales from self-generated traffic from January to May [16] - The company has a strong referral system, with over 20% of sales coming from customer recommendations, highlighting the effectiveness of community engagement [16]