Core Viewpoint - The "Gongxiang Cun She" WeChat mini-program effectively connects rural agricultural products with urban consumers, enhancing the market reach of local farmers and promoting community engagement through party-led initiatives [2][4]. Group 1: Program Overview - "Gongxiang Cun She" was established by the Fan Zhuang Cooperative in Tianjin's Dongli District to facilitate the sale of quality agricultural products from rural areas to urban communities [2]. - The program collaborates with 112 village party branches to recommend over 100 types of agricultural products, ensuring quality and local representation [2]. - It has signed agreements with 42 community party branches, covering a population of over 400,000, and has conducted five sales events since the Spring Festival, resulting in approximately 3,000 orders [2]. Group 2: Community and Economic Impact - The initiative not only supports the sale of agricultural products but also creates job opportunities and aids disadvantaged groups, contributing to the overall prosperity of rural communities [2][3]. - The program has integrated a video live-streaming team, which has gained over 500,000 followers, enhancing the visibility and sales of rural products [3]. - The "Gongxiang Cun She" also provides support to vulnerable community members by distributing care packages during festive seasons [3]. Group 3: Financial Support and Development - Agricultural Bank of Tianjin Dongli Branch is actively supporting the program by offering tailored financial services to online farmers, including specialized loans [3]. - The bank has established a dedicated service team to educate farmers about financial products that can aid their participation in the "Gongxiang Cun She" platform [3]. Group 4: Market Challenges and Solutions - Many small-scale rural products struggle to access large e-commerce platforms due to their limited scale and seasonal nature, which "Gongxiang Cun She" aims to address [4].

Group 1 - The core idea of the articles revolves around the integration of party building and e-commerce to support agricultural development and enhance farmers' income in Weinan City [1][2][3] - The establishment of the "Red Assistance Agricultural Live Broadcast Room" by the Weinan E-commerce Live Broadcast Association has significantly boosted sales of local agricultural products, with sales of Lingwei grapes and kiwis exceeding 3 million yuan in the previous year [1] - The Weinan City government has actively created learning opportunities for new industry practitioners, conducting training sessions that have reached over 12,000 participants [2][3] Group 2 - The "Two Coverages" initiative in Weinan City aims to ensure comprehensive coverage and accurate data collection, facilitating the establishment of joint party branches among local businesses [3] - The logistics company, Rongxia Group, has successfully implemented a "Party Building Strengthens Development" strategy, leading to a total output value of over 1 billion yuan in 2024 and stabilizing employment for 720 individuals [5] - Weinan City has deployed 1,655 party building work instructors to assist enterprises in overcoming operational challenges and enhancing service quality for private enterprises [6] Group 3 - The establishment of 19 "26°C Linjia" service stations in Lingwei District provides essential services and support for new employment groups, such as delivery workers [7] - Weinan City has encouraged new industry party members to engage in urban grassroots governance, with over 1,500 organizations participating in rural revitalization efforts, contributing a total of 180 million yuan in industry support funds [8] - E-commerce companies have facilitated the sale of agricultural products worth approximately 276 million yuan through live streaming [8]