Core Viewpoint - The first Grape Dealers Conference and the 2025 Linwei Grape Production and Sales Matching Conference was held in Weinan, Shaanxi, focusing on the brand upgrade strategy of Linwei grapes, aiming to enhance market channels and brand influence, with the slogan "Linwei Grapes Lead the Nation in Production and Sales" [3][8][23] Group 1: Event Overview - The conference gathered over 500 participants, including experts, channel buyers, and representatives from the entire grape industry chain [3][5] - The event was organized by the China Fruit Circulation Association and supported by various agricultural trading centers [5][8] Group 2: Brand and Industry Insights - Linwei District is a core area for grape production in Shaanxi, with 260,000 mu of grape planting area and an annual output of 400,000 tons, contributing to a total industry value of 10.5 billion yuan [8][22] - The brand value of "Linwei Grapes" is estimated at 3.499 billion yuan, with products sold in major cities like Beijing, Shanghai, and Guangzhou [8][22] Group 3: Strategic Goals - The brand upgrade strategy aims to transition Linwei grapes from "producing a lot" to "producing well" and from "selling easily" to "selling at a good price," promoting high-quality development in the grape industry [8][9][23] - The conference emphasized the importance of brand-led industry upgrades in the context of increasing competition and market saturation in the national grape industry [9][23] Group 4: Collaboration and Future Plans - Several strategic cooperation agreements were signed during the conference to enhance production and sales collaboration, ensuring the high-quality development of the Linwei grape industry [11][14] - The local government expressed confidence in strengthening the grape industry chain and establishing Linwei grapes as a leading brand in both Shaanxi and China [23]

Group 1 - The core viewpoint of the news is that seven regional public fruit brands from Weinan City have entered the top 100 brand value list, leading the province in quantity, with a total brand value of 295.67 billion yuan, an increase of 26.57 billion yuan year-on-year, representing a growth of 9.87% [1] - Among the listed brands, Dali Winter Jujube ranks tenth with a brand value of 72.94 billion yuan, while Lingwei Grapes rank forty-fifth with a brand value of 34.99 billion yuan, making it the top grape brand in the country [1] - Weinan City has implemented a fruit industry brand-driven strategy, focusing on cultivating high-quality and distinctive regional public brands to enhance product value and market share [1] Group 2 - The Weinan City Fruit Development Center emphasizes ongoing efforts in regional public brand construction by strengthening quality control and standardizing operations to enhance brand value [2] - The strategy includes promoting the collaborative development of regional public brands, enterprise brands, and product brands to expand market space and improve the core competitiveness and market share of Weinan fruits [2]

Group 1 - The core idea of the articles revolves around the integration of party building and e-commerce to support agricultural development and enhance farmers' income in Weinan City [1][2][3] - The establishment of the "Red Assistance Agricultural Live Broadcast Room" by the Weinan E-commerce Live Broadcast Association has significantly boosted sales of local agricultural products, with sales of Lingwei grapes and kiwis exceeding 3 million yuan in the previous year [1] - The Weinan City government has actively created learning opportunities for new industry practitioners, conducting training sessions that have reached over 12,000 participants [2][3] Group 2 - The "Two Coverages" initiative in Weinan City aims to ensure comprehensive coverage and accurate data collection, facilitating the establishment of joint party branches among local businesses [3] - The logistics company, Rongxia Group, has successfully implemented a "Party Building Strengthens Development" strategy, leading to a total output value of over 1 billion yuan in 2024 and stabilizing employment for 720 individuals [5] - Weinan City has deployed 1,655 party building work instructors to assist enterprises in overcoming operational challenges and enhancing service quality for private enterprises [6] Group 3 - The establishment of 19 "26°C Linjia" service stations in Lingwei District provides essential services and support for new employment groups, such as delivery workers [7] - Weinan City has encouraged new industry party members to engage in urban grassroots governance, with over 1,500 organizations participating in rural revitalization efforts, contributing a total of 180 million yuan in industry support funds [8] - E-commerce companies have facilitated the sale of agricultural products worth approximately 276 million yuan through live streaming [8]