Core Insights - The Chongqing Yuzhong District has launched an action plan to establish itself as a premier inbound consumption destination, aiming to enhance the quality of inbound consumer experiences and increase tourist numbers significantly by 2027 [1][4]. Group 1: Action Plan Overview - The action plan focuses on three main projects: improving the quality of inbound consumption, upgrading infrastructure, and enhancing consumer experiences [4]. - By 2027, the district aims to host over 1 million inbound tourists annually and achieve substantial growth in tax refund stores and sales [4]. Group 2: Quality Improvement Initiatives - The district will implement initiatives to enhance shopping experiences, including the introduction of international brands and a variety of tax refund products [4][5]. - Culinary experiences will be diversified, featuring local and international cuisines, and promoting themed food routes [5]. - Accommodation offerings will be upgraded with luxury hotels and unique boutique stays to provide a comfortable environment for inbound tourists [5] . Group 3: Infrastructure Upgrades - The district plans to develop high-standard inbound consumer-friendly business districts, enhancing the famous shopping areas with multilingual services and diverse payment options [8][9]. - New consumer spaces will be created, including digital experience zones and themed consumption areas, to attract tourists [9]. Group 4: Experience Enhancement - Efforts will be made to facilitate payment options for tourists, including the establishment of foreign currency exchange points and a seamless payment experience [13]. - Comprehensive service initiatives will be introduced, including bilingual services and consumer rights protection mechanisms [13]. - Marketing strategies will be refined to target international tourists, utilizing various platforms to enhance the district's global visibility [13][16].