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央视三度对话君乐宝,解码中国乳业的全产业链革命
Zhong Guo Shi Pin Wang· 2025-09-18 06:28
Core Viewpoint - The program highlights the innovative "zero-distance integration" model of Junlebao, showcasing its comprehensive approach to the dairy industry, which includes planting, breeding, and processing, positioning it as a new force in China's dairy sector [1][3]. Group 1: Full Industry Chain Innovation - Junlebao has invested 4 billion yuan since 2014 to establish the Flagship Dairy Industry Base, focusing on a zero-distance integration model that combines planting and breeding [3]. - The company collaborates with China Agricultural University to select suitable forage varieties for the local climate, ensuring high-quality feed for dairy cows and contributing to rural revitalization [3]. Group 2: Technological Advancements - The program features Junlebao's patented "fresh milk closed delivery system," which delivers raw milk to the factory in 98 seconds, preserving active substances and creating a new category of "fresh milk powder" [5]. - Junlebao has invested 500 million yuan to establish a Scientific Nutrition Research Institute, aiming to enhance productivity and quality through technological innovation [5]. Group 3: Response to National Strategy - Junlebao aligns its development with national strategies, focusing on expanding domestic demand and enhancing new productivity, thereby addressing consumer needs [5]. - The company emphasizes that every innovation is aimed at providing high-quality milk to Chinese consumers and enhancing China's competitive voice in the global dairy market [5]. Group 4: Consumer Trust and Market Position - Junlebao has implemented a "full-link transparent traceability" system, allowing consumers to scan and view comprehensive testing reports from raw milk to finished products, thereby rebuilding consumer trust [7]. - The company has achieved a market share increase for domestic milk powder from less than 30% to 70%, driven by its innovative products and strong brand presence [7]. Group 5: Industry Recognition and Future Outlook - Junlebao's repeated appearances on CCTV reflect the media's recognition of its innovative model and industry leadership, serving as a benchmark for traditional industries to cultivate new productivity [8]. - The company's innovations and collaborations with leading international food brands highlight the growing influence of Chinese dairy companies in the global supply chain [8].