9月14日，央视财经频道《对话·创新中国行》栏目播出节目《中国乳业的全产业链革命》，著名主持人陈伟鸿走进君乐宝位于张家口的旗帜牧场与智能工厂，探访"种植-养殖-加工"零距离一体 化模式，并对君乐宝乳业集团董事长兼总裁魏立华进行深度访谈。这是魏立华年内第三次登上央视核心深度访谈栏目。央视三度对话，分别从行业破局、消费信任、生产力升级三大维度，完 整呈现君乐宝践行乳业高质量发展路径，"君乐宝模式"成为国家媒体聚焦的"中国乳业新势力"。 全产业链创新破局：打造新质生产力乳业标杆 当下，扩大内需与新质生产力的整体性跃升相互牵引，生育友好型社会加速推进建设，君乐宝将企业发展与国家战略紧密绑定，以多元实践激活内需潜力，服务民生需求。正如魏立华所 言："君乐宝的每一步创新，都是为了让中国消费者喝上优质奶，让中国乳业在全球竞争中拥有更多话语权。" 陈伟鸿发现每一罐旗帜奶粉都有"挤奶、喷粉、生产"三个日期标注，这是君乐宝构建的"全链路透明追溯"体系，消费者扫码即可查看原奶、原料至成品的全项检测报告，旨在打破信息壁垒， 重建消费信心。君乐宝还在全球同行业首家通过"食品安全全球标准BRCGS A+认证"，在乳品企业首家获得"中国质 ...

Core Viewpoint - The collaboration between Junlebao and the Chinese National Gymnastics Team represents a significant intersection of "Chinese quality" and "Chinese spirit," marking a new era for the dairy industry in China, transitioning from scale competition to value leadership [1] Group 1: Deep Integration of Champion Genes - The Chinese National Gymnastics Team embodies a relentless pursuit of perfection, which has become a cultural symbol that inspires Chinese enterprises to strive for excellence [2] - Junlebao has internalized the spirit of the gymnastics team into its corporate DNA, evolving from a regional dairy company to a leader in the low-temperature yogurt market [2] Group 2: Technological Breakthroughs - Junlebao has invested 500 million yuan to establish a Scientific Nutrition Research Institute, creating a repository of over 1,000 high-quality lactic acid bacteria strains, breaking the foreign monopoly on high-end strains [5] - The newly launched Jianchun patented bacterial group series includes various convenient packaging options, emphasizing health benefits and redefining family health drink standards [5][7] Group 3: Clinical Evidence and Hard Technology - Junlebao has integrated rigorous scientific methodologies into its R&D process, ensuring that every innovation is backed by solid research data [8] - Clinical studies have confirmed the effectiveness of the Jianchun patented bacterial group in regulating gut flora and improving digestive health [9][10] Group 4: Transition from Technical Breakthroughs to Market Leadership - Junlebao has successfully transitioned from overcoming technical barriers to becoming a market leader, establishing a replicable innovation model for the dairy industry [13] - The Jianchun brand has become a market leader in both the zero-sugar yogurt and low-temperature yogurt segments, reflecting a significant consumer trend towards healthier options [13] Group 5: Conclusion on "Chinese Quality" - The partnership between Junlebao and the gymnastics team signifies a transformation in the Chinese industry from "manufacturing" to "quality creation," redefining the standards of Chinese dairy products [17] - The shared spirit of perseverance and innovation between the gymnastics team and Junlebao fosters a deeper emotional connection with consumers, positioning Junlebao as a national brand [17]

Core Insights - Junlebao Dairy Group has launched a new product line in collaboration with the Chinese National Gymnastics Team, emphasizing its status as the designated dairy product for the team and highlighting its leadership in the low-temperature yogurt market [1][2] - The partnership symbolizes a deep resonance between the revitalization of China's dairy industry and the construction of a strong sports nation, showcasing the recognition and trust from a top national sports team [1][2] Company Development - Junlebao has transformed from a regional dairy company to the market leader in low-temperature yogurt, overcoming challenges such as foreign strain monopolies by establishing its own lactic acid bacteria strain library with an investment of 500 million yuan [2] - The company has developed a patented series of products under the "Jianchun" brand, which includes various convenient packaging options and emphasizes health benefits through a clean formula and active probiotics [2] Product Features - The newly launched Jianchun series includes products with zero sugar and low glycemic index (GI), utilizing ten active lactic acid bacteria strains to promote gut health [2] - The flagship product, "Jianchun Ton Ton Barrel," contains 100 billion active bacteria per bottle, aimed at providing consumers with a healthy and worry-free dietary option [2] Market Position - Junlebao's Jianchun series holds the number one market share in both the zero-sugar yogurt and low-temperature yogurt segments, establishing itself as a benchmark for healthy family beverages [2] - The company has positioned itself as a leader in the health-conscious consumer trend, with support from major e-commerce platforms like JD.com to promote its products [2] Future Aspirations - Junlebao aims to make "the choice of world champions" a daily staple for millions of families, reflecting its commitment to high-quality development and social value in promoting national health [3]