出品/茶咖观察 作者/蒙嘉怡 编辑/木鱼 作为杯装杨枝甘露的首创者，7分甜2006年以"谢记甜品"起步于上海，2015年更名 7分甜，2018年品牌升级后在华东市场快速起量，一度引领行业杨枝甘露 消费风潮。 在华东地区内部，江苏省是品牌布局最为密集的市场，共拥有357家门店，占全国门店总数的55.7%。其中，作为品牌总部的苏州市，门店数量高达114家， 显示出其在区域内的核心地位。 壹览商业数据显示，截至2025年10月8日，7分甜已经在全国22个省份、76个城市开出641家门店。 回溯2023年，7分甜CMO及合伙人胡超明确提出要重点发展华东之外的市场。两年过去，7分甜是否真正实现了"走出华东"？其门店布局又呈现出哪些特 征？ 依旧高度依赖华东 从门店分布上看，华东区域依旧是7分甜的大本营。 壹览商业数据显示，7分甜在华东区域共开设了539家门店，占全国总门店数的84.1%。紧随其后的华北区域拥有40家门店，占比为6.2%；东北、西北与西南 三大区域的门店占比均低于5%，而华南与华中区域占比尚不足1%。 作为品牌发源地，上海是7分甜门店数量最多的城市，共128家，占华东区域的23.7%、全国总门店的20%， ...

Core Viewpoint - The company has shown a positive performance in the first half of 2025, with revenue growth driven by its product lines, despite challenges in the e-commerce channel due to public sentiment issues [1][3]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.764 billion, a year-on-year increase of 15.1%, and a net profit attributable to shareholders of 188 million, up 4.6% [2][3]. Product Performance - The company's sanitary napkin product line generated revenue of 1.688 billion, reflecting a year-on-year growth of 20.5%. The health product series, represented by probiotics and organic cotton products, has seen faster revenue growth and an increasing revenue share [3]. Channel Performance - E-commerce revenue faced a decline of 9.4% year-on-year due to public sentiment impacts, while offline sales reached 1.133 billion, growing by 39.8% year-on-year. The company plans to increase resource investment in peripheral provinces to enhance national market expansion [3][4]. Sales and Marketing Expenses - Sales expenses amounted to 642 million, up 18.8%, with a sales expense ratio of 36.4%. The increase in expenses was primarily due to additional budget allocations for brand and online platform marketing in response to public sentiment [3]. Strategic Initiatives - The company is actively embracing the rise of instant retail channels and has established a dedicated department for channel development. It aims to adapt product offerings and focus resources on capturing growth opportunities in this area [4][6]. E-commerce Channel Recovery - The return on investment (ROI) for the online channel has largely recovered to the previous year's levels, with competition dynamics shifting. The company maintains a strong competitive edge through innovative marketing and product iteration [5][7]. Future Product Development - The company is increasing resource allocation for its organic cotton product line, anticipating better performance in the second half of the year due to strong consumer demand [6][9]. Regional Expansion - The company is accelerating its expansion in non-core provinces, with a more aggressive pace than initially planned. The overall market share is on an upward trend across different regions [8][10].