Core Insights - The article discusses the intensifying competition in the instant retail sector, highlighting Meituan's recent announcement to expand its instant retail operations, including the enhancement of flash purchase categories and the expansion of its Xiaoxiang supermarket [1][2] Group 1: Industry Trends - Instant retail is characterized by a high-speed delivery model that focuses on local products, allowing for online orders to be delivered within 30 minutes, transforming the traditional delivery experience [1] - The evolution of China's retail industry has transitioned from traditional retail to express e-commerce and now to instant retail, which is a digitalized, distributed supply model aimed at improving retail efficiency and service timeliness [1][2] Group 2: Company Strategy - Meituan's focus on instant retail indicates a strategic shift towards a "half-hour delivery" model, aiming to integrate local product retail supply with instant delivery capabilities to create a "everything to home" ecosystem [2] - The company aims to capitalize on the consumption upgrade trend by extending its delivery model beyond food to encompass all retail categories, thereby meeting consumer demands for speed [2][3] Group 3: Market Position - Meituan has been exploring the instant retail space for several years, developing various business models such as Meituan Flash Purchase and Xiaoxiang Supermarket, which leverage digital technology for supply chain improvements [3] - Xiaoxiang Supermarket is projected to achieve over 20 billion yuan in agricultural product sales this year, indicating its strong market position and extensive coverage in first- and second-tier cities [3]