Core Insights - The demand for age-friendly products is increasing due to the growing elderly population, with Beijing's elderly population projected to exceed 10 million by mid-century [1] - The design of age-friendly furniture should focus on safety, comfort, convenience, sustainability, and multifunctionality, rather than complete redesign [4][5] - The transition from "elderly furniture" to "age-friendly furniture" has improved consumer acceptance, particularly in the B2B market [5] Market Demand and Trends - As of 2024, Beijing has 5.14 million residents aged 60 and above, accounting for 23.5% of the total population, an increase of 192,000 from 2023 [1] - The market for age-friendly products is still underdeveloped, with only about 5% of households having completed age-friendly renovations [9] - There is a growing interest in multifunctional and aesthetically pleasing age-friendly products, driven by the active "60s generation" [9] Company Strategies - Tian Tan Furniture has been focusing on age-friendly products for over ten years, employing a dual strategy of new product development and the adaptation of existing furniture [4][5] - The company has served around 5,000 families in the past two years, with approximately 9% of these services addressing the needs of elderly consumers [5] - Future developments may incorporate smart technology to enhance the functionality of age-friendly furniture, such as self-adjusting seats and obstacle-sensing cabinets [9] Industry Innovations - The industry is moving towards integrating traditional craftsmanship with modern design, as seen in products showcased by Jin Yu Group at trade fairs [10] - The shift towards "de-labeling" age-friendly products is evident, with consumers preferring items that blend functionality with everyday aesthetics [9]