Core Insights - The event "2025 West China Conference" focused on how precise marketing can drive efficient growth in the health industry amidst multiple market challenges [1] - The Chinese internet advertising market reached 359.85 billion in the first half of 2025, indicating a rapidly evolving digital marketing landscape [1] - There is a significant shift in user health demands from "treatment" to "prevention and lifestyle improvement," creating substantial growth opportunities for the industry [1] Group 1: Marketing Strategies - JD Health has surpassed 200 million annual active users, leveraging deep insights into user needs to support precise marketing [1] - The company is enhancing supply, channel construction, and marketing conversion to meet market demands [1] - JD Health employs a "B2C + O2O + offline collaboration" model to improve channel reach and service efficiency [1] Group 2: Case Studies and Collaborations - Beijing Tongrentang's collaboration with JD Health resulted in over 2.3 billion exposures and a sales increase of over 700% within 28 hours during a marketing campaign [2] - The launch of the second-generation Sannuo dynamic blood glucose meter on JD Health achieved sales of over 5,000 units in two hours, showcasing effective targeted marketing strategies [2] Group 3: Digital Marketing Initiatives - JD Health has initiated a brand-wide growth plan in collaboration with various digital platforms, integrating resources for comprehensive digital marketing support [3] - The focus is on meeting the personalized and diverse medical consumption needs of users through full-scale digital marketing [3] Group 4: Industry Growth Perspective - JD Health aims to provide comprehensive support for health brands through a full-link approach, ensuring sustainable and high-quality growth [5] - The company emphasizes the importance of a multi-dimensional approach to growth in the health industry, covering user needs, online and offline traffic, and supply chain processes [5]

Group 1 - The core viewpoint of the report indicates that despite challenges such as fluctuations in pig prices, the company has managed to enhance its profitability through product structure optimization and cost control, showcasing the resilience of a leading meat enterprise [1] - In the first half of 2025, the company's operating income reached 28.414 billion yuan, a year-on-year increase of 2.97%, while the net profit attributable to shareholders was 2.323 billion yuan, up 1.17% year-on-year [1] - The company plans to distribute a cash dividend of 6.5 yuan per 10 shares (including tax), totaling 2.252 billion yuan, which accounts for 56.8% of the distributable profits, reflecting a high return to shareholders [1] Group 2 - The company has achieved a total external sales volume of 1.57 million tons of meat products in the first half of 2025, representing a year-on-year increase of 3.67% [1] - The company is implementing a comprehensive digital marketing strategy, which includes building a new product incubation path through online media, interest e-commerce conversion, shelf e-commerce expansion, and offline channel harvesting [1] - The company has constructed a multi-dimensional database by actively introducing third-party data platforms, which supports product innovation and sales operations by providing precise data insights into market dynamics and consumer trends [2] Group 3 - The company adheres to an open cooperation model, promoting brand development by allowing public visits to its 30 factories across the country, thereby enhancing transparency and receiving valuable feedback [2] - The company has established a comprehensive sales model that covers both online and offline channels, including flagship stores and interest live streaming on major e-commerce and social platforms, as well as new retail initiatives like community group buying [2]