Core Insights - The event "Home Appliance Outlet Sale" at Red Star Macalline's Beijing East Fifth Ring Mall successfully attracted significant consumer interest, with 2,000 limited entry tickets selling out quickly and a total of 1,350 visitors on the day, leading to sales of 6.07 million yuan in just three hours [1][3][5] Group 1: Event Performance - The second edition of the outlet sale saw a sales surge, with over 50% of sales coming from outlet brands, totaling 3.11 million yuan [1][3] - The event featured over 60 major home appliance brands offering discounted prices, with significant deals such as a solid wood dining table available at half price [3][5] Group 2: Consumer Experience - The upgraded welfare system enhanced consumer experience through additional limited-time discounts and exclusive event merchandise, such as custom tote bags [3][5] - A lucky draw at the end of the event added an element of excitement, with 30 winners receiving cash prizes, further enhancing the overall experience for attendees [3] Group 3: Online and Offline Integration - The event broke traditional spatial limitations by creating a fully integrated ecosystem, allowing consumers to experience products in-store while also engaging with online platforms like Xiaohongshu and Douyin for broader reach and engagement [5][7] - The combination of offline experiences and online promotions maximized consumer traffic and sales, demonstrating the effectiveness of this dual approach [5][7] Group 4: Business Model Evolution - The success of the outlet sale reflects a shift from simple promotions to a more sustainable retail ecosystem, focusing on value innovation to attract consumers and enhance brand efficiency [7][9] - The event has transformed the mall's role from a mere display space to a consumer welfare center, addressing traditional retail challenges and stimulating latent demand [7][9]